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SharkReach, Inc. (OTC:SHRK) Breaking News Alert  - July 20, 2016
 

  

SharkReach Signs $16 Million Merger Agreement To Acquire, Mastermind Involvement Marketing, LLC.

 

Closing Is Subject To Certain Conditions; Scheduled To Close 5 Business Days After Company’s Receipt Of Funding

 

HERMOSA BEACH, CA – July 20, 2016 – SharkReach, Inc. (OTC Markets: SHRK) ("SharkReach®" or the "Company") a millennial influence marketing company today announced that on July 14, 2016, it entered into a definitive agreement to acquire 100% of the 30+ year old advertising and marketing agency, Mastermind Involvement Marketing, LLC (“Mastermind” or “MIM”). The transaction is structured in cash and stock, with SharkReach acquiring MIM and merging MIM into a wholly owned subsidiary of the Company.

The total purchase price for 100% of MIM is approximately $16 million in cash and stock of the Company, including all earn outs, spread out over a two and a half year period at the then current trading price of the stock at the time of issuance. Among other closing conditions, the transaction is subject to the Company entering into definitive employment agreements, Lock Up agreements and related agreements with MIM’s principals and the completion of an audit of MIM.

For over 30 years, Mastermind has been an award winning industry leader. Advertising Age, the leading global source of news, intelligence and conversation for marketing and media communities, designated Mastermind as “An Ad Age Top-50 integrated marketing agency” with experience working with a diverse group of clients over its 30+ year history. Its clients include, The Home Depot, Hanes, Georgia-Pacific, Macy’s, Bayer and CITI. (See more comprehensive list of past and present clients below or you can go to: http://www.mastermindmarketing.com/clients.html)
 



Product names, logos, brands and other trademarks referred to are the property of their respective trademark holders. These trademark holders are not affiliated with, nor sponsor or endorse Mastermind Involvement Marketing, LLC.

Steve Smith, the Company’s CEO said “This transaction with Mastermind gives us immediate access to its Fortune 100 clients in a variety of industries, providing us with the opportunity to introduce influencer marketing and integrated data services to Mastermind’s award winning creative, social and strategy to our client base. We also immediately acquire a steady cash flow with annual growth, a stellar management team, with top line revenues last year of just under $3,900,000 with EBITDA of over 30% (based upon internal unaudited financial information provided by Mastermind in connection with the Merger Agreement). This is the first step in our plan to build shareholder value through additional mergers, acquisitions and strategic alliances.

Not only are we gaining a successful counterpart and its many contracts in this transaction, we are also getting two recognized and seasoned professionals with a long list of achievements in the sector, who will add strategy, creative and management expertise to the Company.”

Dan Dodson, the CEO of Mastermind said: “ Mike Gelfond and I are extremely excited joining the growing SharkReach organization. Our client work and business philosophies are a natural fit. Steve has built a great team, and influencer marketing is a space that the combined entity will flourish.”

Kevin Harrington, an original “Shark” on “Shark Tank”, who has previously agreed to join the Company’s Board and who assisted the Company in this acquisition, stated: “I couldn’t be more excited to see Dan & Mike joining forces with us at SharkReach. We all see great synergy and rapid growth ahead. When combined with other upcoming acquisitions in the pipeline for this summer, we are to quote Forbes”, referring to a Company PR issued February 3, 2016 “Forbes Article Says SharkReach, Inc. "Poised to Skyrocket" .

About Mastermind Involvement Marketing, LLC.

Mastermind Involvement Marketing, LLC is an award-winning digital marketing agency that creates, designs and develops branding and marketing campaigns primarily for large corporate clients. Founded in 1984, it has been pioneering new ways to connect consumers with products and services. Headquartered in Atlanta, GA., the company has 20 over full time employees. Its clients include Bayer, Harman International, Harley-Davidson, Citi and Staples.

MIM specializes in “Involvement Marketing”, a customer conversion initiative that helps brands involve more of the right customers, with the right message, at the right time, driving acquisition, cross-sell, up-sell, retention and advocacy. Mastermind focuses on converting prospects to customers, interacting with those customers, retaining customers for longer periods, and turning customers into advocates. Its services , including creating and managing digital content, designing websites, social media and sharing, campaigns, mobile merchandising, communications, promotions and branding.

Dan Dodson, Founding Partner and CEO

Dan is the founding partner and current CEO of Mastermind Involvement Marketing, LLC. He has a wealth of experience working with leading brands in almost every industry including 7/11, AT&T, Bank of America, Bayer, BMW, Chase, Chick-fil-A, Ciba Vision, Citi, The Coca-Cola Company, Coors Brewing Company, Dreyer's, ESPN, Fruit-of-the-Loom, Georgia-Pacific, Hanes, Harley-Davidson, Harman, The Home Depot, Johnson & Johnson, Kodak, Kroger, Macy's, Mazda, MTV, Nabisco, NBC, Nestle, Saks 5th Avenue, Sears, Sharp Electronics, Shell, UPS, Valvoline, Verizon, and many others.

Under his leadership, Mastermind has grown into a nationally-recognized, award-winning integrated marketing & digital agency that ranks in the top fifty according to Ad Age and has been named a Chief Marketer top shop every year since the list's inception. Dan is a renowned expert in Involvement Marketing --leveraging social, mobile, digital and promotion to get more people involved with the right brand benefits at the right time to drive revenue and delivers measurable ROI. He has been published in numerous leading trade publications and spoken about Involvement Marketing at conferences and trade shows around the world.

Michael Gelfond, Partner and EVP

Michael Gelfond is Partner and the current Executive Vice President of Mastermind Involvement Marketing, LLC and is an award-winning leader in digital advertising with a proven track record for impactful results and success for his clients and agencies. During his career Mike has managed some of the world’s most well-known brands such as AGCO, Bayer, Coca-Cola, ING, Pebble Beach Resorts, Roche, TheLadders.com, The Home Depot and The NFL Network, to name a few.

After graduating from the University of Georgia in 1995 Gelfond started his career with iXL, one of the first global digital agencies. After a successful IPO, Mike and other colleagues saw an opportunity to spin the Atlanta operations private and launched Creative Digital Group in 2002. After building Creative Digital into one of the Southeast’s fastest-growing interactive agencies, they were acquired by LBi (DigitasLBi), the world’s premier independent global digital agency, in 2007. After pioneering this successful venture, Gelfond left in the summer of 2010 and joined Mastermind Marketing. Mike is a frequent speaker and contributor to National and Southeast TV, radio and print on all matters digital. In2010, he was a recipient of Atlanta Business Chronicle’s 40 Under 40 award.

For more information on Mastermind Involvement Marketing, please visit the company’ website at: http://www.mastermindmarketing.com/index.html

About SharkReach, Inc.

SharkReach, Inc. (OTC: SHRK). SharkReach is a disruptive millennial media company that combines the strength of an influencer owned network with proprietary technology for creating, posting, managing and monitoring branded sharable content. It has shown that is has the unique ability to reach the Gen Y and Millennial demographic and it has an aggregate reach of 2.9 Billion!

SharkReach as one of the first companies in this space is the established leader in Influencer Marketing. It presently has the largest footprint, and plans to further enlarge its market share through an aggressive acquisition campaign to grow the Company at a faster rate than merely through organic growth..

What sets SharkReach apart from other companies in the marketplace is that its influencers (both grass roots individuals and celebrities) are also its shareholders and that its network has a larger market reach than the top 5 television networks combined!

Millennials demand exacting standards in the products and services that are essential to satisfying their social conscience and personal needs. They are the first of several generations to come that will veer away from traditional media. They do NOT watch television, and they do not trust brands and commercials. Their purchasing decisions are impacted by the individuals, friends, and celebrities that they follow on Social Media and YouTube.

Historically, and in this order, television, radio, magazine and newspaper advertising were the ways to reach clients. To reach more clients and to increase sales, Celebrity Endorsements were added to Brands to increase the effectiveness of these traditional media outlets.

Sponsored Social Media,Influencer Marketing, now sits atop the field!

In a recent report of the most effective marketing ratings, Influencer Marketing, in absolute ratings, beat Celebrity Endorsements, Television, Radio, Magazine and Newspaper advertising.

Our Tracking & Reporting platform and quantifying systems enable clients to select suitable Influencers and to track campaigns in ways they have not been available before.

***

For more information on SharkReach, please visit the Company's website at www.SharkReach.com.

To be added to the SharkReach® investor email list, please email investor@sharkreach.com with SHRK in the subject line.


FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements relate to future events, including our ability to raise capital, or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov

Contacts:

Investor Relations
Bruce Haase
RedChip Companies, Inc.
Tel: +1-800-733-2447, ext. 131
bruce@redchip.com
http://www.redchip.com

Corporate
Steve Smith, CEO
SharkReach, Inc.
T. +1-888-481-6161
F. +1-888-481-6161
http://www.sharkreach.com

SOURCE: Shark Reach, Inc.

 

RECENT NEWS FOR SHRK

Kevin Harrington, Original “Shark” on “Shark Tank” Agrees To Join SharkReach Board of Directors

 

Harrington Is The Inventor Of The Infomercial, and Pioneer of the "As Seen On TV" Industry. He has launched over 500 products resulting in more than $5 Billion in sales worldwide.

 

HERMOSA BEACH, CA – April 5, 2016 – SharkReach, Inc. (OTC Markets: SHRK)("SharkReach®" or the "Company") a millennial influence marketing company today announced that Kevin Harrington has agreed to join the Company’s Board of Directors.

Kevin Harrington has been a successful entrepreneur over the last 40 years. He is an Original Shark on the ABC hit, Emmy winning TV show, “Shark Tank.” He is also the Inventor of the Infomercial, As Seen On TV Pioneer, Co- Founder of the Electronic Retailers Association (ERA) and one of the founding board members of the Entrepreneurs’ Organization (EO). Kevin has launched over 20 businesses that have grown to over $100 million in sales each, has been involved in more than a dozen public companies, and has launched over 500 products generating more than $5 billion in sales worldwide with iconic brands and celebrities such as Jack Lalanne, Tony Little, George Foreman, and the new I-Grow hair restoration product on QVC. Kevin has extensive experience in business all over the world, opening distribution outlets in over 100 countries worldwide. His success led Mark Burnett to hand pick Kevin to become an Original Shark on Shark Tank where he filmed over 175 segments.

Kevin currently operates a private consulting firm where he works with companies to; increase distribution; analyze electronic retailing opportunities; effectively market on digital, social media, TV, radio, or print; source manufacturing; and to create celebrity relationships. In today’s competitive world, companies cannot operate the way they have in the past because of the advancements in technology and the digital marketplace. Kevin provides the advice and expertise on how to navigate the constant changing distribution and marketing outlets.
Kevin also brings his Rolodex and relationships to all companies he works with.

Mr. Harrington also currently serves as a member of the board of Celsius Holdings, Inc., (Other OTC: CELH). http://www.bizjournals.com/southflorida/news/2015/04/21/celsius-lands-16m-celebrity-investment.html ;

Kevin got his start as a young entrepreneur in the early 80’s when he invested $25,000 and launched Quantum International. This turned in to a $500 million per year business on the New York Stock Exchange and drove the stock price from $1 to $20 per share. After selling his interest in Quantum International, he formed a joint Venture with the Home Shopping Network, called HSN Direct, which grew to hundreds of millions of dollars in sales. Entrepreneur Magazine has called him one of the top Entrepreneurs of our time.

Aside from speaking to audiences across five continents, Kevin’s influence has reached over 100 million people through his multi-media presence and industry dominance. A prominent business thought leader, he is often featured and quoted as a business leaders in the Wall Street Journal, New York Times, USA Today, CNBC, Forbes, Inc., Entrepreneur, Fortune, The Today Show, Good Morning America, CBS Morning News, The View, Squawk Box, Fox Business, and more. He is a regular contributor to Forbes.com Inc.com, and has published acclaimed books like Act Now! How I Turn Ideas Into Million Dollar Products as well as the best seller, Key Person of Influence.

He is one of the founding board members of the EO (Entrepreneurs Organization), which has grown to 45 countries and thousands of members, generating over $500 Billion of member sales. In 1990 he co founded the global direct to consumer organization and trade show, the Electronic Retailers Association (ERA). Today ERA is the exclusive trade association to represent a global $350-billion direct-to-consumer market place, encompassing 450 different companies in 45 countries.

The true value of Kevin is not only the 40 years of his knowledge of building businesses but also what he can do for other companies in many industries with his global Rolodex and his ability to solve problems.

Mr. Harrington joins Eric Pilkington who also recently agreed to join the Board of the company. https://finance.yahoo.com/news/former-global-chief-digital-officer-130900054.html

Mr. Pilkington over the course of his impressive career has served as Managing Director of Digital Strategy at IBM Watson and was also the Global Chief Digital Officer at McCann, which is owned by advertising giant Interpublic Group. Mr. Pilkington currently serves as Senior Principal for BCG Digital Ventures, where he leads a group of technologists, designers, and strategists to transform and create new revenue and business channels for the Fortune 200.

For over 20 years, Eric Pilkington has been leading the charge in developing new and innovative approaches to marketing communications and technology.

His talent, technical skill and marketing knowledge has yielded award-winning and powerful digital communications for some of today’s top companies and most recognizable companies and brands, which include Apple, AT&T, Google, HP, Nike, Samsung, and Sony. Eric is particularly passionate about technology's potential to radically change the ways that people engage with health and wellness.

A proven thought leader and Google Glass Explorer, Eric was named as one of the most influential people in Digital Health and Pharma by Forbes.com.


At the time of his announcement to join the Board, Mr. Pilkington stated: “One of the ways in which I can help the Company is to introduce them to the agencies… the agencies need to have the capability to use the latest and potentially most effective ways of reaching more people, of creating more measurable views for their key clients campaigns. Since most of these large multi-national agencies do not have that ability in-house, SharkReach can provide those services right now so the agencies can better serve and retain their clients”

“This is the second in a line of key strategic Board of Director appointments that the Company plans to make in order to help the Company quickly grow in the social media influencer market... to help it become the premiere player in the space. Getting Kevin, another renown visionary to agree to serve on our board is, I believe, the right marriage at the right time. His ability to bring the right strategic relationships and his knowledge of utilizing the public company to build thru acquisitions, is second to none.” said Steve Smith, SharkReach Founder and CEO.

For more information of Kevin Harrington, please visit his website at: http://www.kevinharrington.tv .

An 8K will be filed once Mr. Harrington has officially been appointed the Board.

About SharkReach, Inc.

SharkReach, Inc. (OTC Markets: SHRK). SharkReach is a Disruptive Millennial Media Company that combines the strength of an Influencer Owned Network with Proprietary Technology for creating, posting, managing and monitoring Branded Sharable Content.

What sets SharkReach apart from other companies in the marketplace is that its influencers (both grass roots individuals and Celebrities) are also its shareholders… and that its network has a larger potential market reach than the top 5 television networks combined!

20,000+ Influencers… with 500+ million Followers… with 200+ million Likes & Shares… produces an Aggregate Reach of 2.9 billion.

SharkReach as one of the first companies in this space is an established leader in Influence Marketing. It presently has the largest footprint, and plans to further enlarge its market share through various select acquisitions. It has shown that is has the unique ability to reach the Gen Y and Millennial demographic.

Millennials Demand exacting standards in the products and services that are essential to satisfying their social conscience and personal needs. They are the first of several generations to come that will veer away from traditional media. They do NOT watch television, and they do not trust brands and commercials. Their purchasing decisions are impacted by the individuals, friends, and celebrities that they follow on Social Media and YouTube.

Historically, and in this order, television, radio, magazine and newspaper advertising were the ways to reach clients. To reach more clients and to increase sales, Celebrity Endorsements were added to Brands to increase the effectiveness of these traditional media outlets.

Sponsored Social Media… Influence Marketing… now sits atop the field!

In a recent report of the most effective marketing ratings, Influence Marketing, in absolute ratings, beat Celebrity Endorsements, Television, Radio, Magazine and Newspaper advertising.

In the last year alone, Influencer Marketing has seen positive gains, significantly out-pacing all tested approaches in “Positive Momentum”:

Momentum Change in Marketer Regard vs. Year Ago

Influencer Marketing -7/+65
Celeb Endorsements -12/+21
TV Ads -20/+12
Radio Ads -32/+11
Magazine Ads -36/+4
Newspaper Ads -56/+6
Source: IZEA, Halverson Group

Our Tracking & Reporting platform and quantifying systems enable clients to select suitable Influencers and to track campaigns in ways they have not been available before.
There are three main components:
SharkRank: Influencer Ranking System and Influencer Marketplace.
Allows clients to select suitable Influencers for their Campaign utilizing Shark Rank’s proprietary influencer-ranking algorithm.
SharkScore: Campaign Level Reporting Engine.
Reporting engine that allows clients to log in and view the statistics of delivery of the campaign in real time calculating impressions, views, like and shares, carrying the reporting across all social media outlets and the web.
SharkPulse: Campaign Effectiveness Monitoring & Brand Sentiment Reporting.
SharkPulse Real-Time Reporting Dashboard allows our clients to view in real-time the activity of their campaigns through our proprietary dashboard… across all social media networks! It monitors brand sentiment across Social Media and the Web a first in influencer marketing. Ability to set up auto responders for Negative posts. Acts as an insurance policy for your brand allowing you to follow every conversation and respond.

***

For more information on SharkReach, please visit the Company's website at www.SharkReach.com.

To be added to the SharkReach® investor email list, please email investor@sharkreach.com with SHRK in the subject line.


FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements relate to future events, including our ability to raise capital, or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.

SOURCE: SharkReach, Inc.


 

 

SharkReach Launches Game Changing Proprietary Technology

 

SharkPulse Gives Clients Chance To Control/Change Course Mid-Campaign; Ability To Maximize An Already Successful Campaign - Or Turn An Underperforming Plan Into A Winning Strategy.

 

HERMOSA BEACH, CA – March 8, 2016 – SharkReach, Inc. (OTC Markets: SHRK)( "SharkReach®" or the "Company") a millennial influence marketing company today announced that a key component of its proprietary technology for creating, posting, managing and monitoring branded sharable content, is now out of beta and has gone live in a self-service option available to all Company clients.

SharkPulse, using a proprietary inference engine, effectively reads and interprets posts all across social media and monitors and reports in real-time if a particular post is Positive, Negative or Neutral. This feature… tracking sentiment in real-time… is a first in the influencer marketing industry.

SharkPulse then automatically sends text notifications to the client to immediately notify them of negative posts, allowing the client, to follow every conversation and respond accordingly or to change the key messaging in a campaign if necessary.

SharkPulse monitors the sentiment across social media of the way the brand or the campaign itself is mentioned (Positive/Negative/Neutral). If the intended message/sentiment changes in any way or receives a negative reaction to the intended message, the client can immediately respond to turn an underperforming plan into a winning strategy, or maximize an already successful campaign. It allows the client to maintain control and act accordingly as is needed.

SharkPulse allows the Company’s clients, in the midst of their active campaign, to monitor the sentiment of the comments made when the campaign is shared across social media, acting as an insurance policy for the client’s brand, It can be accessed from their desktops, laptops, notebooks and smart phones.

“SharkPulse was born from listening to our clients. Many times they have asked: ‘Can you monitor every time our brand or #campaign is liked, shared or mentioned on Social Media? Or even better, could you monitor if what is being said about our brand or Campaign is Positive or Negative?’ Well now I can say, ‘Yes we can!’ SharkPulse is our answer. Its 24/7/365 Real-time monitoring of #hashtags, keywords and brand mentions across social media and the web. Clients can now see who is talking about their brand, what they are saying and be notified if what was said is NEGATIVE. It’s like having an insurance policy for their campaigns,” said Steve Smith, CEO & Founder of the Company.

SharkPulse is the third component in the Company’s client friendly tool kit that is utilized in every campaign and the first tool in their campaign toolset that SharkReach is giving self-serve options to its clients to use there will be self-serve versions of the other SharkReach product line to follow.

First, prior to the launch of the campaign, using SharkRank, the Company selects the most effective Influencers for their client’s Campaign.

Second, during the Campaign, SharkScore the client can log in and view the statistics of delivery of the campaign in real time calculating impressions, views, likes & shares, carrying the reporting across all social media outlets and the web.

Third, SharkPulse – Real-time Sentiment and Mention Monitoring Across Social Media. SharkPulse allows the Company and the client to modify, control and otherwise alter the ongoing campaign to maximize it effectiveness. With SharkPulse the client and the company can effect change during the campaign to augment a successful plan and or to correct/solve unforeseen problems.

Here are its main features. (Go to http://www.sharkreach.com/products/sharkpulse/ to read more about SharkPulse)

• Text Notifications on negative trending posts
• Live monitoring of #hash tags and key Word Mentions
• Live Stream Display
• Live Word string display showing most popular words and expressions used to describe the brand or campaign
• Geo targeting location of Posts
• Demographics insights of LIKES and SHARES audience
• Identifies additional key Influencers sharing the campaign across all social media outlets
• Allows clients to Identify and Respond to Negative Posts more quickly

“This is a game changer in Influencer Marketing In the past if you were running a influencer campaign without real-time sentiment monitoring it could be days before you realized that people where posting negative comments when sharing the influencer post, now if even one negative comment is made you receive a text message telling you it happened when it happens and you can login from your cell Android or iOS phone and respond to the post or if needed pause your campaign. It’s like running a Superbowl commercial and being able to stop it 3 seconds in if people hate it... It interprets the English language and warns you if someone says something negative within seconds after they say it across every social media site and the web. With this you’re always watching… everywhere… all the time… 24/7/365. “ Said Jamie Allen, CTO of the Company.

The Company is offering a 30 day free trial that will give users a free test account with the ability to track up to 50,000 mentions. SharkPulse is available at no cost to all clients whose campaign fees exceed $100,000. Simply go to: http://www.sharkreach.com/products/sharkpulse/ and use the promo code SHRK to get the free trial.

For a more information about SharkPulse and a description and screen shots of its features, please go to: http://www.sharkreach.com/products/sharkpulse/

About SharkReach, Inc.

SharkReach, Inc. (OTC Markets: SHRK). SharkReach is a Disruptive Millennial Media Company that combines the strength of an Influencer Owned Network with Proprietary Technology for creating, posting, managing and monitoring Branded Sharable Content.

What sets SharkReach apart from other companies in the marketplace is that its influencers (both grass roots individuals and Celebrities) are also its shareholders… and that its network has a larger potential market reach than the top 5 television networks combined!

20,000+ Influencers… with 500+ million Followers… with 200+ million Likes & Shares… produces an Aggregate Reach of 2.9 billion.

SharkReach as one of the first companies in this space is an established leader in Influence Marketing. It presently has the largest footprint, and plans to further enlarge its market share through various select acquisitions. It has shown that is has the unique ability to reach the Gen Y and Millennial demographic.

Millennials Demand exacting standards in the products and services that are essential to satisfying their social conscience and personal needs. They are the first of several generations to come that will veer away from traditional media. They do NOT watch television, and they do not trust brands and commercials. Their purchasing decisions are impacted by the individuals, friends, and celebrities that they follow on Social Media and YouTube.

Historically, and in this order, television, radio, magazine and newspaper advertising were the ways to reach clients. To reach more clients and to increase sales, Celebrity Endorsements were added to Brands to increase the effectiveness of these traditional media outlets.

Sponsored Social Media… Influence Marketing… now sits atop the field!

In a recent report of the most effective marketing ratings, Influence Marketing, in absolute ratings, beat Celebrity Endorsements, Television, Radio, Magazine and Newspaper advertising.

In the last year alone, Influencer Marketing has seen positive gains, significantly out-pacing all tested approaches in “Positive Momentum”:

Momentum Change in Marketer Regard vs. Year Ago

Influencer Marketing -7/+65
Celeb Endorsements -12/+21
TV Ads -20/+12
Radio Ads -32/+11
Magazine Ads -36/+4
Newspaper Ads -56/+6
Source: IZEA, Halverson Group

Our Tracking & Reporting platform and quantifying systems enable clients to select suitable Influencers and to track campaigns in ways they have not been available before.
There are three main components:
SharkRank: Influencer Ranking System and Influencer Marketplace.
Allows clients to select suitable Influencers for their Campaign utilizing Shark Rank’s proprietary influencer-ranking algorithm.
SharkScore: Campaign Level Reporting Engine.
Reporting engine that allows clients to log in and view the statistics of delivery of the campaign in real time calculating impressions, views, like and shares, carrying the reporting across all social media outlets and the web.
SharkPulse: Campaign Effectiveness Monitoring & Brand Sentiment Reporting.
SharkPulse Real-Time Reporting Dashboard allows our clients to view in real-time the activity of their campaigns through our proprietary dashboard… across all social media networks! It monitors brand sentiment across Social Media and the Web a first in influencer marketing. Ability to set up auto responders for Negative posts. Acts as an insurance policy for your brand allowing you to follow every conversation and respond.

***

For more information on SharkReach, please visit the Company's website at www.SharkReach.com.

To be added to the SharkReach® investor email list, please email investor@sharkreach.com with SHRK in the subject line.


FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements relate to future events, including our ability to raise capital, or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.

SOURCE: SharkReach, Inc.

 


 

 

Forbes Article Says SharkReach, Inc. “Poised To Skyrocket”

 

SHRK Guaranteed Universal Pictures 7 Million Impressions For STRAIGHT OUTTA COMPTON Social Media Marketing Campaign… DELIVERED 131 Million!

 

HERMOSA BEACH, CA – February 3, 2016 – SharkReach, Inc. (OTC Markets: SHRK)( "SharkReach®" or the "Company") a millennial influence marketing company today announced that it is currently working on a Straight Outta Compton Blu-ray campaign for Universal Pictures award winning film as a follow up to its highly successful pre-release collaboration with the studio.

Forbes recently ran an interview with the Founder and newly appointed CEO of the Company, Steve Smith, where he elaborated on the effectiveness of the Company’s social media campaign to drive awareness and create viewer demand prior to the release of the major motion picture.

Due in part to the Company’s results for Universal Pictures, the Forbes Contributor of the article said that SharkReach: “… is poised to skyrocket after recently going public .”

For the full article go to: http://www.forbes.com/sites/mnewlands/2015/12/07/the-brand-influencer-bridge-that-makes-their-talent-into-shareholders-an-interview-with-sharkreach/

SharkReach was tasked by Universal Pictures to activate influencers to drive awareness for the film because the studio had only seen modest results in working with other influencer marketing companies.

However, success came when Universal executives chose to give SharkReach exclusive access over all other influencer companies.

Doug Neil, of Universal Pictures said the SharkReach “… stand(s) out in the ‘influencer marketing space… (they) executed a compelling and unique program… for the film Straight Outta Compton.

Straight Outta Compton really blows away anything else that we’ve done, and what anyone else has done in the theatrical space.” Said Steve Smith, SharkReach Founder and CEO.

Smith commented on the incredible success in consumer awareness the Company created for Universal’s film. “Our commitment to Universal Pictures, in terms of the numbers of guaranteed impressions promised, was just under 7 million impressions… but what we actually delivered… was right around 131 million… 120 million more than we had promised them.”

Searching for an answer to explain the overreaching success in the number of impressions created, Universal Executive Doug Neil pointed to the Company’s masterful cultivation, use of and its handling of relationships with the talent, their families and those other significant influencers in their inner circle.

“The authentic relationship they have with their talent makes them stand out in the 'influencer marketing' space. That’s the piece that is usually missing in other influence marketing programs." added Neil.

Smith said “We want the client to be happy, the brands to be happy, and most of all the talent to be excited about what we’re doing which usually leads to an over-performance by the talent. Just like all of us, if you like what you are doing, agree with it… want to do it… you will usually give it your best!

We were also lucky that we had a number of the sons of founding NWA members go to the places in the movie in Compton that only they could access because they are family. We took a simple thing where we have hip-hop talent do social posts about a hip-hop movie.

Our process is understanding what the client wants and then leveraging our close, direct working relationship with the talent to conceptualize content that… will be effective to capture the intended audience.”

This Compton campaign was so effective that Javon Frazier, Professor of Strategic Marketing at UCLA, has based an entire semester on this campaign.

As to the Company’s relations with Universal Pictures, Smith said: We’re actually working on the campaign for this summer’s upcoming blockbuster ‘Warcraft’ based on the best-selling videogame right now for the studio, which will be the next theatrical to take over the socialsphere!”

About SharkReach, Inc.

SharkReach, Inc. (OTC: SHRK). SharkReach is a Disruptive Millennial Media Company that combines the strength of an Influencer Owned Network with Proprietary Technology for creating, posting, managing and monitoring Branded Sharable Content.

What sets SharkReach apart from other companies in the marketplace is that its influencers (both grass roots individuals and Celebrities) are also its shareholders… and that its network has a larger potential market reach than the top 5 television networks combined!

20,000+ Influencers…
with 500+ Million Followers…
with 200+ Million Likes & Shares…
produces an Aggregate Reach of 2.9 Billion.

SharkReach as one of the first companies in this space is an established leader in Influencer Marketing. It presently has the largest footprint, and plans to further enlarge its market share through various select acquisitions. It has shown that is has the unique ability to reach the Gen Y and Millennial demographic.

Millennials Demand exacting standards in the products and services that are essential to satisfying their social conscience and personal needs. They are the first of several generations to come that will veer away from traditional media.

They do NOT watch television, and they do not trust brands and commercials.

Their purchasing decisions are impacted by the individuals, friends, and celebrities that they follow on Social Media and YouTube.

Historically, and in this order, television, radio, magazine and newspaper advertising were the ways to reach clients. To reach more clients and to increase sales, Celebrity Endorsements were added to Brands to increase the effectiveness of these traditional media outlets.

Sponsored Social Media… Influencer Marketing… now sits atop the field!

In a recent report of the most effective marketing ratings, Influencer Marketing, in absolute ratings, beat Celebrity Endorsements, Television, Radio, Magazine and Newspaper advertising.

In the last year alone, Influencer Marketing has seen positive gains, significantly out-pacing all tested approaches in “Positive Momentum”:

Momentum Change in Marketer Regard vs. Year Ago/This Year

Influencer Marketing -7 +65
Celeb Endorsements -12 +21
TV Ads -20 +12
Radio Ads -32 +11
Magazine Ads -36 +4
Newspaper Ads -56 +6
Source: IZEA, Halverson Group

Our Tracking & Reporting platform and quantifying systems enable clients to select suitable Influencers and to track campaigns in ways they have not been available before.
There are three main components:
SharkRank: Influencer Ranking System and Influencer Marketplace.
Allows clients to select suitable Influencers for their Campaign utilizing Shark Rank’s proprietary influencer-ranking algorithm.
SharkScore: Campaign Level Reporting Engine.
Reporting engine that allows clients to log in and view the statistics of delivery of the campaign in real time calculating impressions, views, like and shares, carrying the reporting across all social media outlets and the web.
SharkPulse: Campaign Effectiveness Monitoring & Brand Sentiment Reporting.
SharkPulse Real-Time Reporting Dashboard allows our clients to view in real-time the activity of their campaigns through our proprietary dashboard… across all social media networks! It monitors brand sentiment across Social Media and the Web a first in influencer marketing. Ability to set up auto responders for Negative posts. Acts as an insurance policy for your brand allowing you to follow every conversation and respond.

***

For more information on SharkReach, please visit the Company's website at www.SharkReach.com.

To be added to the SharkReach® investor email list, please email InvestorRelations@sharkreach.com with SHRK in the subject line.


FORWARD-LOOKING STATEMENTS

Statements in this press release may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “anticipate”, “believe”, “estimate”, “expect”, “intend”, and similar expressions, as they relate to the Company or its management, identify forward-looking statements. These statements are based on current expectations, estimates, and projections about the Company’s business, based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties, and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in SharkReach’s filings with the Securities and Exchange Commission. In addition, such statements could be affected by risks and uncertainties related to (i) SharkReach’s ability to incorporate the assets referenced into its operations and become profitable, (ii) product demand, market and customer acceptance of SharkReach’s products, (iii) SharkReach’s ability to obtain financing to expand its operations, (iv) SharkReach’s ability to attract qualified sales representatives, (v) competition, pricing and development difficulties, and (vi) general industry and market conditions and growth rates and general economic conditions. Any forward-looking statements speak only as of the date on which they are made, and the SharkReach does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release. Information on SharkReach’s website does not constitute a part of this release.
 

 1 The Company was public but not yet trading at the time of the article but is now actively trading. (Opinions expressed by Forbes Contributors are their own.)

SOURCE: SharkReach, Inc.

 

About SharkReach

The world’s first ‘Millennial’ media company

Our mission is to create the world’s first Media company built from the ground up to be able to reach the ever elusive melenia demographic. A company that realizes that traditional marketing campaigns alone no longer drive the results that advertisers and big brands expect. Sharkreach understands that this “trend” will continue to cause traditional media companies to lose ground with each new generation as they watch less television spend more of their lives on their mobile devices. in essence we are a media company, designed for the new “digital world”, and an audience that no longer trusts a brand's advertising unless it’s being influenced by someone that they follow.

This is why we are the first-ever Influencer Owned public Media Company and this is what separates us from other media companies and what will ensure our growth for the future.

We will accomplish this with a two pronged bottom up and top down approach to developing and acquiring technology platforms and companies that will allow us to reach this goal.

From the bottom up we intend to create a suite of products that will create a path for building better influencers to be ranked, rated and rewarded for performance and conversions in order to inspire them to work towards being offered the opportunity to be an owner of SharkReach and to become part of our networks accumulative reach.

Then from the top down we will create a suite of products for BRANDS to monetize the reach of The Shark Reach Influencer Owned network by allowing them to create better campaigns and track them so that they have a vehicle for monetizing the engaged audience that each of our influencers brings to the network.

Platform agnostic and always First with Brand safe social media activations, followed by original IP & ultimately complete monetization of all appropriate talent assets. We will accomplish this through establishing strong authentic talent direct relationships and acquiring best-of-breed companies within the digital media space, in order to execute optimized monetization of these assets.

What We Do

Creative
You tell us your goals for your brand and our team of advertsing professionals will design a compelling campaign that delivers the results you're looking for.

Content
Whether it's a simple Meme creator or a robust mobile first person shooter game nothing is out of reach with SharkReach. We can deliver rich experiences for consumers to interact with your brand.

Reach
Not Just the biggest influncers in social media but also some of the largest celebrities on the planet. With the combination of the two, your brand will be all anyone is talking about.

Results
With SharkPulse realtime reporting and analytics tools you immediately see if the campaign is delivering and can make changes if needed to guarantee results.

Influencer Owned
Yes its true a large number of Celebrity influencers own stock in SharkReach and All of our influencers have the opportunity to earn stock options based upon the performance of their campaigns and conversion rates of their followers. The more they do and the better they do the more stock they can earn. This means that our influencers are vested in the success of the company, the strength of our network and in the success of our clients. This is why No Other Company can deliver what SharkReach can. Reach and Loyalty. Below is a small sample of our over 20k+ influencer/owner network.

The SharkReach Executive Team

Steve Smith
CEO & Founder
Previous to founding SharkReach, Steve worked for more than 17 years in the media business in senior management. Steve has spent more than a decade in key VP/Director roles at high profile companies including Discovery Communications & World Wrestling Entertainment.

His account experience extends across more than 500 clients, which includes deep relationships within all of the movie & entertainment industries. Having worked with high profile media assets within Television, Print, Digital, Outdoor & Events, Steve has unparalleled knowledge of creative marketing tactics.

Steve brings his leadership experience with leading dynamic teams to profitability. His most recent examples include his management role in Discovery Communication's $40 million dollar acquisition of leading digital network and studio, Revision3. Prior to this included his sales management at IZEA of 3 regional sales offices and a team of 11 sales executives which lead directly into IZEA becoming publicly traded.

From his deep passion for new media and his expertise in leading successful teams, Steve is excited to be leading Sharkreach as it has become the first-ever publicly traded millennial media company.

Jamie Allen
CTO, CXO
As a leader and innovator Jamie Allen is recognized for setting new digital technology strategies and trends. His multifaceted career has allowed for a depth of experience in identifying technology solutions for hard to manage business challenges and consistently being ahead of the curve.

Jamie spent 20+ plus years in digital marketing, web development, application & systems development for fortune 1000 technology and entertainment clients. Managing multiple production and creative teams that developed websites for Sony, Toyota, Conexant, Boeing, MTVN and the Port of Los Angeles. He also executed a massive content management project for AM FM/Clearchannel that incorporated development of over 1235 radio station websites.

Jamie was on the original management team at Realtor.com where his online marketing programs and redesign of the site helped make Realtor.com the number one real estate site in America and also won him the prestigious direct marketing association Echo Award twice. He Founded Liquid Fusion Interactive (LFI), Relentless Media, Gametiger.com ( Sold To IGN) and EXSELL Training Technologies (Sold to B&D and Sysco and received a 20mil valuation in 2009)

His clients include: UPN, Carsey Warner, Midway Entertainment, Universal Vivendi Games, MTVN, SPIKE TV, Mattel Interactive, Universal Vivendi Games, and Ubisoft among others.

Steve Moriya
SVP of Sales
Steve has 15+ years of experience in media, advertising and content production. He thrives on listening to and creating programs for advertisers that are on brand and amazing. With Global marketing experience, Steve joins SharkReach in leading the global business development efforts for SR, connecting brands with high concept influencer programs.

Steve has 15+ years of experience in media, advertising and content production. He thrives on listening to and creating programs for advertisers that are on brand and amazing. With Global marketing experience, Steve joins SharkReach in leading the global business development efforts for SR, connecting brands with high concept influencer programs.

Jake Kovalcik
Director of Sales
15 years of Media Industry experience at global agencies such as Ogilvy & Mather and Deutsch, as well as Brand Experience with Anheuser-Busch/

10+ years of Startups in roles of increasing responsibility within digital media. Highly skilled in data and metrics, part of three successful exits and generator of Millions in Revenue.
 

SOURCE:  www.sharkreach.com




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