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New York, NY – March 10, 2021 – With the plant-based lifestyle continuing to make waves and sustaining a mainstream presence the past few years, companies are seeking out innovative ways for people to maintain their plant-based diets. As such, companies are introducing products they describe as more “clean-based”. Plant-based ingredients can be found in an array of products, from protein shakes to baby formulas, and companies like Else Nutrition Holdings Inc. (TSXV:BABY) (OTCQX:BABYF), PlantX Life (CSE:VEGA) (OTCQB:PLTXF), Beyond Meat (NASDAQ:BYND), Kraft Heinz Co. (NASDAQ:KHC), and Burcon Nutrascience Corporation (TSX:BU) (OTCQB:BUROF) are all working towards bringing forward these new, innovative, cleaner products to market.
Else Nutrition (TSXV:BABY) (OTCQX:BABYF) announced a new addition to its plant-based family, a patent-pending clean processing of ingredients for its infant formula. With Else Nutrition already known for its innovative idea of a non-dairy-based infant formula, the new process was created to further ensure the health, nutrition, and safety of the baby formula for all babies, toddlers, children, and their practicing plant-based families. The plant-based formula contains all the required amino acids and macronutrients. Else Nutrition is also committed to safely manufacturing its products while it improves the way it sources its ingredients. The main purpose of the company’s actions is to enhance environmental and public health now and into the future.
“We’re leading a clean revolution, disrupting the baby food industry by setting a new standard in quality, transparency and sustainability,” explained Hamutal Yitzhak, CEO of Else Nutrition. “This latest development brings us even closer to bringing clean label, plant-based, minimally processed infant formula to wanting parents worldwide.”
The core ingredients of Else Nutrition’s baby formula contain almonds, tapioca, and buckwheat. When producing the baby formula, the ingredients go through a thorough clean and all-natural process that maintains the fiber, vitamins, and phytonutrients. Else Nutrition aims to create the most optimal baby formula that is free of dairy, soy, and corn syrup.
Else Nutrition CEO Hamutal Yitzhak commented, “we are thrilled to be listed on the PlantX platform. Joining this innovative online platform solely dedicated to plant-based companies aligns perfectly with our mission to bring clean label and sustainable plant-based options for parents to nourish their infants.”
PlantX Life was recently named the digital face of the growing plant-based community. PlantX Life offers approximately 10,000 plant-based products and continues to grow its product line with partnerships and new additions to the company.
The onset of the world health crisis has caused an impact on the global meat industry, which has led a lucrative opportunity for the vegan food market. Beyond Meat (NASDAQ:BYND) has tried to fulfill the gap by producing products that have similar characteristics to animal-based meats, such as taste, texture, and appeal. Beyond Meat has produced items that mirror chicken, pork, and beef for consumers who are plant-based or looking for alternatives to traditional meat products.
The buzz around Kraft Heinz (NASDAQ:KHC) is that it may be looking into potentially producing a vegan cream cheese and entering the plant-based cheese industry. With consumers looking to make better and healthier choices, Kraft Heinz is trying to seek out what customers are looking for by releasing a survey asking about this product need. In the early 2000s, Kraft Heinz introduced a vegetarian burger under its alternate label “Boca”. Kraft Heinz has since reformulated the item in order to tap into the growing industry of plant-based foods.
Burcon Nutrascience (TSX:BU) (OTC:BUROF), a plant protein company, has also announced its new venture by partnering with Merit Function Foods to produce its latest innovation–Peazazz and Peazac proteins. Together, both companies are aiming to create protein items that offer all the benefits of a plant-based diet by creating alternatives to dairy and meat products, while maintaining a good taste and functionality.
As the plant-based industry continues to grow, this movement is becoming more trendy as time goes on. Else Nutrition is seeking to disrupt the traditional production of baby formulas and its latest innovation offers ingredients and a clean process that question traditional approaches.
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