Vancouver, BC – September 10, 2021 – CanaFarma Hemp Products Corp. (CSE: CNFA) (the “Company” or “CanaFarma”) a leader in the branded health and wellness space, is pleased to announce that Just Live® has partnered with Vertical Wellness™ Inc. (“VWI”), a company with which CanaFarma recently entered into an MOU to acquire (see the Company’s press release dated June 29, 2021 for further details) to introduce Just Live® CBD Sparkling Water. Continuing Just Live’s objective to provide fitness enthusiasts of all levels with a trusted source of natural alternatives, Just Live® will be rolling out its first product extension into the Sparkling Water category.
“With Just Live’s athlete, brand and product expertise and Vertical Wellness’s experience and leadership in the beverage industry, we are thrilled to introduce our first brand extension into CBD infused Sparkling Water”, said Kevin Meehan, Just Live CEO. “Since we introduced Just Live last year, we have received an enormous amount of positive feedback from our community about the benefits of CBD in their workouts, sleep and recovery efforts. The progression into the beverage category happened organically, if you will, and we developed a handful of great tasting flavors that deliver the benefits of CBD in a refreshing and hydrating Sparkling Water.”
Just Live’s CBD Sparkling Waters will include the refreshing flavors of Meyer Lemon, Cran-Raspberry, Lime with Mint, Clementine, Mixed Berry and Grapefruit. Each serving provides 25 mg of the highest quality, American grown hemp-derived CBD, using the latest emulsion technology to ensure the greatest efficacy per serving. All Just Live® products are THC-free, alcohol free, and have no intoxicating attributes. Additionally, Just Live’s high-quality products are completely compliant, and are created via a fully transparent supply chain.
“We believe cannabis infused beverages will be one of the most important form factors for consumers,” said Smoke Wallin, CEO of Vertical Wellness and a long-time beverage industry leader. Wallin continued, “There is no brand in the market with this kind of athlete driven support. I couldn’t be more excited to launch Just Live CBD Sparkling Waters with our national distribution partners into our key retailer and hospitality partners in select markets.”
Just Live continues to expand its community across different sports and wellness circles, reinforcing its commitment to helping people find a form of safe and natural recovery that supports both physical and mental well-being.
About Just Live®
Just Live is the first athlete owned performance CBD brand. Just Live is “Athlete Founded, Nature Grounded” and was created to help give athletes at any level the ability to perform and compete in life, pain free. Just Live offers all-natural, fully transparent, and completely compliant CBD products formulated and manufactured by the industry’s most reputable and reliable US-based CBD suppliers. For more information, visit justlive.com.
About Vertical Wellness™
Vertical Wellness is a leading vertically integrated consumer focused on health and wellness brands with innovative hemp cannabinoid solutions. Vertical Wellness’ mission is to help people by bringing the most innovative and effective portfolio of cannabinoid, health and wellness brands to the market. Vertical Wellness™ partnered with Kathy Ireland® Worldwide (kiWW®) to produce CBD products, with the first brand release of kathy ireland® HEALTH & WELLNESS CBD Solutions™ coming in Fall 2021. Kathy Ireland is Chair, CEO, and Chief Designer of kiWW®, is named among the top 10 women’s health advocates in America according to UCLA and was recently listed as the 15th most powerful brand in the world by License Global Magazine. Other Vertical Wellness brands include AntiDos®, GoldQ®, Halogenix Beauty™, Hemp-Moji™, Just Live®, Lap Dog™, Neutrate Fitness™, Organic Candy Factory®, Par5™, Taos®, Wingra Farms™ and USMCC™. Vertical Wellness has operations in California and Kentucky.
About CanaFarma Hemp Products Corp.
CanaFarma Hemp Products Corp. is a full-service company operating in the hemp industry offering a full range of hemp-related products and services to the consumer wellness market. These products and services include growing high-quality hemp, providing hemp-processing services, and offering hemp-based products to consumers utilizing a well-established direct-to-consumer marketing approach.
Forward Looking Statement
This news release contains statements and information that, to the extent that they are not historical fact, may constitute “forward-looking information” within the meaning of applicable securities legislation. Forward-looking information may include financial and other projections, as well as statements regarding future plans, objectives or economic performance, or the assumption underlying any of the foregoing. In some cases, forward-looking statements can be identified by terms such as “may”, “would”, “could”, “will”, “likely”, “except”, “anticipate”, “believe”, “intend”, “plan”, “forecast”, “project”, “estimate”, “outlook”, or the negative thereof or other similar expressions concerning matters that are not historical facts. Examples of such statements include, but are not limited to a potential transaction with VWI, potential future products of VWI and Just Live. Forward-looking information is based on the assumptions, estimates, analysis and opinions of management made in light of its experience and its perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances at the date that such statements are made, but which may prove to be incorrect.
Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward-looking information. Among the key factors that could cause actual results to differ materially from those projected in the forward-looking information are the following: financing risks; regulatory and licensing risks; changes in consumer demand and preferences; changes in general economic, business and political conditions, including changes in the financial markets; risks relating to regulatory change; compliance with extensive government regulation; public opinion; the impact of COVID-19; and the risk factors set out in the Company’s public documents filed with Canadian securities regulators and available on the Company’s profile on SEDAR at www.sedar.com. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Accordingly, readers should not place undue reliance on any such forward-looking information. Further, any forward-looking information speaks only as of the date on which such statement is made. New factors emerge from time to time, and it is not possible for the Company’s management to predict all of such factors and to assess in advance the impact of each such factor on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking information. The Company does not undertake any obligation to update any forward-looking information to reflect information or events after the date on which it is made or to reflect the occurrence of unanticipated events, except as required by law, including securities laws.
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SOURCE: CanaFarma Hemp Products Corp.