Cannabis Strategic Ventures and True Promise Beauty Elevate Personal Care Product Industry With LYXR, a Line of CBD-Based Skin, Hair and Body Products

LOS ANGELES, Sept. 20, 2018 (GLOBE NEWSWIRE) — via NetworkWire –Cannabis Strategic Ventures, Inc. (OTC: NUGS) and True Promise Beauty announce the development of LYXR, a new line of cannabidiol (CBD)-based luxury skin, hair and body products. LYXR products are developed from a line of hemp-derived phytocannabinoids and other natural ingredients that provide high-performing skin, hair and body topical solutions.


For LYXR’s inaugural product, Cannabis Strategic Ventures and True Promise Beauty have developed a facemask, which is made from a CBD isolate. CBD isolate is believed to have anti-inflammatory, analgesic, anti-oxidant properties that helps to regenerate cells, as well as prevent the formation of bad cells (anti-cell proliferation). Additional mask proprietary ingredients will provide hydrating and anti-aging/age prevention benefits. The LYXR product line will eventually include skin, hair and body products.


“For Cannabis Strategic Ventures, LYXR represents a tremendous opportunity to marry cannabis science with an increasing global demand for luxury personal care products,” said Simon Yu, CEO, Cannabis Strategic Ventures. “More relaxed cannabis laws and an increased support for cannabis research are further legitimizing the claims surrounding CBD’s healing abilities.”


True Promise Beauty was developed by Emmy Award-Nominated Hollywood Make-Up Artist, Gail Johnson. The inspiration for True Promise Beauty was to help address the real concerns of actors and actresses working in High-Definition, where even tiny lines and wrinkles can no longer be hidden by conventional makeup and lighting techniques. True Promise Beauty products were designed to instantly smooth out fine surface lines and give a matte finish upon application leaving the user with a smoother canvas for makeup application. Through True Promise Beauty, Johnson established distribution channels with L’Oreal, Salon Centric and Beauty Systems Group. True Promise Beauty and Cannabis Strategic recently announced a joint venture agreement to develop proprietary CBD skincare line as part of Cannabis Strategic’s family of brands.


“True Promise Beauty and Cannabis Strategic Ventures will create a unique product grouping that has not previously been seen in the marketplace,” said Gail Johnson, President, True Promise Beauty, Inc. “CBD coupled with our chemists’ viable formulas will literally revolutionize the topical approach to skincare, haircare and bodycare industries. With LYXR, we are now entering a new era where we will offer products that not only provide age reversing/age preventative properties, but the scientifically proven data that CBD is at once anti-inflammatory, analgesic, anti-oxidant, cell regenerative and anti-cell proliferative.”

“LYXR’s inaugural product will allow the Firm to get involved in the thriving CBD Personal Care market in a very unique way,” said Yu.


A 2017 report by Hexa Research states that the global personal care product market is expected to reach USD$650.10 billion by 2024. The facemask market is expected to grow from about USD$29 billion in 2016 to over $37 billion in 2020.


LYXR will be available for purchase this year in the early winter.


About Cannabis Strategic Ventures
Cannabis Strategic Ventures is a Los Angeles based firm that incubates, develops and partners with category leaders within the cannabis sector. The Firm’s NUGS brand experience provides mentorship and a range of essential services to emerging and existing Cannabis consumer brands. The Company recently completed a name and symbol change from Cascade Energy, Inc. Cannabis Strategic Ventures is publicly traded on the U.S. Over the Counter Market with the stock symbol NUGS.

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