How An Obscure Law From 1654 Sparked A $5.7 Trillion Transportation Revolution

FN Media Group Presents Market Commentary


London – December 2, 2020 – Nearly 400 years ago, Parliament passed an obscure law in London, which triggered the start of an estimated $5.7 trillion industry, the estimate of value that Uber puts on all passenger vehicle miles and all public transportation miles in all countries globally. Mentioned in today’s commentary includes:  BlackRock (NYSE: BLK), Microsoft Corporation (NASDAQ: MSFT), Google (NASDAQ: GOOGL), Facebook, Inc. (NASDAQ: FB), Lyft, Inc. (NASDAQ: LYFT).


This 3-page government document set in motion the first regulations in the budding Hackney carriage industry.At the time, only small innkeepers and their visitors had access to the services. But since then, it’s transformed the way people around the world work and travel every day…Giving an estimated 540 million people in 2021 the ability to catch a ride anywhere they’d like at a moment’s notice, without owning their own vehicle. And now, the $5.7 trillion passenger industry is set for possibly the biggest disruption it’s seen since the launch of Uber. That’s because a $30 trillion mega-trend has been slowly building over the last several years.


Forbes claims, “[This Mega-trend] Gains Popularity and Gathers Momentum.”


CNBC says it Sustainable investing is surging.”


Barron’s is touting, [It’s] Turning Mainstream.”


Big Four accounting firm, PwC, says that 77% of institutional investors will stop buying non-ESG products entirely by 2022. And one company from Canada’s Silicon Valley is already showing success as part of this shift: Facedrive (FD,FDVRF).


Facedrive’s shares have soared an incredible 570% over the last year. But given the breakneck speed at which they’re moving, signing agreements with A-list celebrities, government agencies, and even Big Tech giants all in 2020 alone, it could be just the beginning.


This $30 Trillion ESG Mega-Trend Could Topple Industry Giants


It seems that nearly everyone’s getting on board the $30 trillion bandwagon including Big Tech. Apple, Amazon, Facebook, Google, and Microsoft are all making the shift in this direction, along with many other major companies. In short, ESG investing focuses on delivering good returns… while also doing what’s best for the environment and for its people.


This line of thinking fits squarely in line with Facedrive’s philosophy of “people and planet first.”


With the momentum ESG investing is seeing, some of the biggest names in Wall Street have also started pouring money in hand over fist. That includes BlackRock, the world’s largest asset manager, who’s stating that ESG has triggered a “fundamental reshaping of finance.” They’ve already invested over $90 billion in ESG assets to date. But they’re planning to more than 10x that number over time, as they’ve announced they plan to boost that to $1.2 trillion by the year 2030. And with this trend sweeping across the broader markets, ridesharing has fallen directly in the crosshairs.


While it was expected to lower pollution, studies show ridesharing actually produced nearly 70% more pollution. But Facedrive saw this trend coming years ago and put themselves in the perfect position to capitalize on it.


With Facedrive, users can hail a ride from an electric, hybrid, or gas-powered vehicle, all without paying an extra premium for the option. Once they get to their destination, the in-app algorithm kicks in, calculating how much CO2 was created during the journey. Then it sets aside a portion of the fare to plant trees, offsetting the carbon footprint from the ride.


For drivers, Facedrive’s approach is a godsend when compared to Uber, which has been accused of price-gouging and taking over 50% of the cut for themselves at times. Facedrive, on the other hand, lets their drivers keep 85% of the fare and 100% of their tips. With riders and drivers both winning in Facedrive’s model, it’s the perfect response ahead of this $30 trillion ESG boom.


ESG Verticals 


While Facedrive has already seen success over the last year in its ridesharing business, they’ve also found creative ways to multiply that success this year. On top of becoming a trusted brand in ridesharing, they’ve also seized opportunities to expand, aiming to become a global brand.


For their Facedrive Social and Facedrive Food verticals, they’ve developed popular apps that are already taking off. Their social app, HiQ, has been downloaded over 2 million times over the last 6 months alone and shows no signs of slowing down. They’ve also done their part to help with the coronavirus pandemic through their vertical, Facedrive Health. They partnered up with the University of Waterloo and MT>Ventures to create TraceSCAN, a wearable technology used to help slow or stop the spread of the virus.


Through Bluetooth technology, it offers much-needed contact tracing technology for those without cell phones. That includes a wide range of people: children, senior citizens, low-income individuals, and employees not able to use phones on the job. And Facedrive has signed major partnerships and agreements with both the government of Ontario and Canada’s largest airline, Air Canada, to use this breakthrough technology.


Making Deals and Growing at a Shocking Rate


Facedrive’s success and their agreements with the biggest names have only been further proof that this $30 trillion ESG mega-trend is for real. And the news just continues to roll in.


In August, they signed a partnership with sports prediction platform, Tally, founded by Super Bowl-winning quarterback, Russell Wilson. With this bringing them firmly into the massive US market, it also helps them grow worldwide by helping people connect at a time when “social distancing” has been challenging for many.


Then, just a month later, they acquired the electric vehicle company, Steer, from the largest clean energy producer in the United States. Steer’s subscription model for EV cars is flipping the traditional car ownership model on its head. And that fits right in line with Facedrive, which is aiming to be a fierce competitor to Uber in the ridesharing markets.


Then in December, Air Canada announced they would be expanding their pilot program with Facedrive for their contact tracing technology, TraceSCAN. Their initial test of the technology showed a 99% adoption rate and over 30,000 interactions with positive results. This is why they announced they would be expanding this program and doing a larger rollout in 2021.


It seems that Facedrive is landing major partnerships and acquisitions just about every month, which has helped them grow exponentially over the last year. That’s why many early investors are looking at Facedrive to become the rideshare of the future — grabbing hold of this $30 trillion ESG mega-trend.


Here are just a few other companies hopping on the ESG trend:


Blackrock (BLK) makes this trend all too clear. The world’s largest asset manager, with over $7.4 trillion in assets under management, has played a key role in fueling the hype. It’s planning to more than 10x that number over time though, aiming to boost that number to over $1 trillion by 2030.


In 2017, BlackRock underwent a major shift in its investment strategy, prioritizing stocks with high ESG ratings. BlackRock’s focus on technology and sustainability has fueled the new trend in the marketplace, pushing even more investors to consciously consider where they put their money.


In June, BlackRock even launched a new suite of funds focused on the ESG trend. The funds include; iShares ESG Aware Conservative Allocation ETF (EAOK); the iShares ESG Aware Moderate Allocation ETF (EAOM); the iShares ESG Aware Growth Allocation ETF (EAOR); and the iShares ESG Aware Aggressive Allocation ETF (EAOA).


Facebook (FB), as one of the world’s largest technology companies, has completely changed the game. It has taken a particularly innovative approach in creating a more sustainable future and has become an example for the entire industry. Its data centers are some of the most energy-efficient – and water-efficient – in the world.


In 2019, Facebook became the number one corporate buyer of renewable energy in the United States, and second in the world. It has also made major investments in developing renewable projects in Texas, Ireland, Denmark and Norway.


Facebook has even gone a step further with its focus on building more sustainable workplaces. It’s building designs incorporate a number of renewable sources and recycling methods, in addition to promoting the recycling and sustainability of all products consumed on site.


Google (GOOGL) is another tech giant going green. It is focused on raising the bar for smart use of the world’s resources. Google is creating sustainable, energy-efficient data centers, and workplaces. It is also leveraging artificial intelligence to develop more sustainable energy use. Not only is Google powering its data centers with renewable energy, it is also on the cutting edge of innovation in the industry, investing in new technology and green solutions to build a more sustainable tomorrow.


Google CEO Sundar Pichai explained, “We are committed to doing our part. Sustainability has been a core value for us since Larry and Sergey founded Google two decades ago. We were the first major company to become carbon neutral in 2007. We were the first major company to match our energy use with 100 percent renewable energy in 2017. We operate the cleanest global cloud in the industry, and we’re the world’s largest corporate purchaser of renewable energy.”


Microsoft (MSFT) joins the other tech heavyweights in taking the ESG demand from investors seriously. It has taken the lead in the tech world in positive social – and climate- related endeavors. Microsoft is going above and beyond in its carbon emissions promise. It is aiming to be carbon neutral in the next ten years. Not just is the tech giant taking a major role in minimizing its carbon emissions, but it is also at the forefront of a technological wave that is actively helping other companies control their emissions.


The pivot is paying off for Microsoft, as well. In December 2019, ESG funds held over $2.3 billion in Microsoft stock, making it the biggest winner in the ESG push by a long short. For comparison, Apple came in second place with funds holding nearly $500 million less of its stock.


Lyft (LYFT) is one of the United States’ biggest ride-share giants. And this year, it launched its own delivery service. Not only will Lyft allow users to order food from their favorite restaurants, they can even place grocery orders. The “Essential Deliveries” program aims to not only help the community stay safely indoors, but it also helps support its some-120,000 drivers in the United States.


Previously, the company was focusing on becoming carbon-neutral, but decided to ramp up its green push significantly with a commitment to going 100% electric by 2030.  “So we’re ending our carbon offsets program to allow us to focus our efforts on direct decarbonization through the switch to EVs. While this means net emissions from cars used on the Lyft platform may increase in the short term, shifting to 100% EVs will lead to dramatically lower emissions over the long term,” the company stated in a June announcement.




Forward-Looking Statements


This publication contains forward-looking information which is subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ from those projected in the forward-looking statements.  Forward looking statements in this publication include that the demand for ride sharing services will grow; that Steer can help change car ownership in favor of subscription services; that Tracescan  could help the travel and tourism industry deal with COVID and will sign new agreements for use of its alert wearables; that new tech deals will be signed by Facedrive and deals signed already will increase company revenues; that Facedrive will be able to expand to the US and globally; that Facedrive’s merchandise business and sports prediction app will prove popular and successful; that Facedrive will be able to fund its capital requirements in the near term and long term; and that Facedrive will be able to carry out its business plans. These forward-looking statements are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking information.  Risks that could change or prevent these statements from coming to fruition include that riders are not as attracted to EV rides as expected; that competitors may offer better or cheaper alternatives to the Facedrive businesses; TraceScan may not work as expected in commercial settings and customers may not acquire or use it; changing governmental laws and policies; the company’s ability to obtain and retain necessary licensing in each geographical area in which it operates; the success of the company’s expansion activities and whether markets justify additional expansion; the ability of the company to attract drivers who have electric vehicles and hybrid cars; the ability of Facedrive to attract providers of good and services for merchandise partnerships on terms acceptable to both parties, and on profitable terms for Facedrive; and that the products co-branded by Facedrive may not be as merchantable as expected. The forward-looking information contained herein is given as of the date hereof and we assume no responsibility to update or revise such information to reflect new events or circumstances, except as required by law.




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