Image Protect Partners with MadHive To Monetize IPShare™ in $105B Ad-Tech Space
San Clemente, CA – March 14, 2019 – Image Protect Inc. (OTC: IMTL) (imageprotect.com) (“Image Protect” or the “Company”), a global leader in the end-to-end copyright infringement sector, is excited to announce that it has formed a strategic partnership with MadHive (madhive.com), a leading blockchain-driven data management platform in the ad-tech marketplace that served over 3 billion ad impressions in 2018. The partnership is predicated on the objective of exploring, defining, and deploying a monetization strategy for the Company’s powerful IPShare™ technology as a programmatic digital advertising model.
“We believe the future of technology is decentralized,” said Adam Helfgott, CEO of MadHive. “We are building the ‘pipes’ for a decentralized ad network, and Image Protect is building something special within our network.”
According to recent MAGNA Group research, the advertising industry hit a record $552 billion in global sales in 2018, which represents an increase of 7.2% on a year-over-year basis. Digital advertising accounts for 35% of the overall market. But consumer research suggests this share could increase dramatically over coming years, with blockchain technology representing a powerful avenue for this transition. According to research from Zenith, “Digital is driving virtually all growth in the global ad market.”
Management notes that MadHive has a proven track record in leveraging blockchain technology for the authentication of “true value transactions” in the ad-tech ecosystem without sacrificing either transparency or efficiency. The Company believes that this will help to establish a clear path to monetizing the IPShare™ model given the accuracy and exchange efficiency of both ad impressions and data analytics within the MadHive platform.
“We are currently testing 2.5 million images, including the monetization of dormant images,” noted Matthew Goldman, Image Protect CO-CEO. “Once testing has been completed, MadHive will collaborate with digital advertising agencies to utilize these images as digital billboards.”
Management believes that its IPShare™ model will deliver an empowering AD-Technology solution to mainstream digital image rightsholders and content creators, leveraging the power of to manage digital licenses, in-photo advertisements, and revolutionary user analytics for tracking, protecting, and monetizing the digital life of proprietary content.
Encouraging rightsholders to join the Image Protect platform has been easier than ever – which is exciting, because it means the past four years of hard work is finally starting to pay off . “IPShare™ is changing the way people can market online. Pictures converted to the IPShare™ format can be embedded with advertisements – think YouTube and Facebook ads, but in picture format. Content owners immediately see the value and are thrilled to become a part of the Image Protect team.”
The Company encourages all current shareholders and interested parties to visit the Image Protect website today (imageprotect.com) to learn more about the innovative IPShare™ platform and how it can be used to put the power back in the hands of content owners.
Image Protect finds millions of editorial websites using their client’s photos. As an option to the standard DMCA takedown notice, IPShare™ generates a block of code that allows photos to be copied and pasted into any website – similar to code references on sites that embed Youtube or Vimeo content. It’s as simple as copying and pasting the embed code into the user’s website template, i.e., WordPress, Blogger, SquareSpace, Wix, etc. The image is then instantly transformed into an online billboard, containing in-image advertising, hot links, social sharing and dynamic messaging. This is turning the traditional Copyright Infringement model into a cooperative relationship for both parties.
About Image Protect
Image Protect protects and monetizes creative works. By uniting technology with a team of copyright experts, we ensure that content providers preserve the value of their digital assets. Our web application monitors the global Internet to seek and collect evidence for illegally used visual content. Then our legal partners across North America, Europe, and Asia ensure our clients receive appropriate compensation for work used without valid license.
Safe Harbor Provision
Cautionary statement for purposes of the “Safe Harbor” provisions of the Private Securities Litigation Reform Act of 1995: Information in this news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of the Company and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the execution and performance of contracts by the Company and its customers, suppliers and partners. The Company disclaims any obligation to update or revise statements contained in this news release based on new information or otherwise.
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Source: Image Protect, Inc.