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Strong Retail Brands will Push their Competitors out of the Cannabis Market

New York NY – February 14, 2019 – Cannabis companies are noticing a shift in the industry, with many businesses moving away from a cultivation-oriented focus and embracing the importance of branding. The Supreme Cannabis Company Inc. (TSX-V:FIRE) (OTC:SPRWF), Aurora Cannabis Inc. (TSX:ACB) (NYSE:ACB), Canopy Growth Corp (TSX:WEED) (NYSE:CGC), Curaleaf Holdings Inc. (CSE:CURA) (OTC:CURLF) and Green Growth Brands (CSE:GGB) (OTC:GGBXF) have all been making forays into the realm of cannabis branding and building retail awareness.

 

Most experts agree that cannabis operators will need to focus on emphasizing retail experiences. The problem is that most companies have a production-oriented mindset, with a management team and corporate philosophy that shows. There are some exceptions to this, however, and those businesses that go against the grain already have a massive advantage over their competition.

 

A First in Cannabis Retail History

 

While cannabis companies have been opening up dispensaries all across North America, there has been a distinct lack of significant partnerships until today. America’s largest shopping mall operator signed an agreement recently with Green Growth Brands (CSE:GGB) (OTC:GGBXF). Simon Property Group, Inc. (NYSE: SPG), an S&P 100 company that owns some of the country’s top malls, will let the cannabis company open 108 retail stores across their retail centers.

 

We are constantly on the lookout for cutting-edge new concepts, like the GGB shops,” said John Rulli, Simon Malls President. “We are committed to adding new and dynamic retailers and uses to our shopping destinations, and the GGB shopping experience is exactly the type of innovation our customers want and expect from us. We’re excited to work on the GGB launch, and look forward to a long and deepening relationship as we build this network together.”

 

On February 13th, the company announced the opening of its first retail store – a Seventh Sense CBD Shop at the Fayette Mall in Lexington, Kentucky. Located in a prime location of the mall adjacent to the high-end and high-traffic retailers, the Seventh Sense CBD shop retails high-quality botanical therapy CBD-infused personal care and beauty products including CBD-infused body lotion, muscle balm, body wash, bath salts, sugar scrub, bath bomb, lip balm, and face oil.

 

For cannabis companies, opening over 100 dispensaries across the country would be a dream come true. Instead, most have had to adopt a slower approach of either building or buying out multiple dispensaries in each state. Many of these stores also aren’t built on prime real estate. The competition is fierce, and companies with brands that are most influential with buyers are the ones that win these locations.


The Importance of Prior Retail Experience

 

There are many strategies for helping expose cannabis to potential customers. With some statistics indicating that the majority of Americans haven’t tried marijuana, it’s up to companies to change the public perception of consumption. Many businesses talk about improving the retail experience and revolutionizing the use of branding; few follow through with these promises.

 

Most cannabis brands are segmented by traditional customer demographics, such as high-end luxury, low-end value brands, etc. The most common approach has been to bombard customers with as many options, strains, and prices as possible, a strategy most retail executives know to be mediocre.

 

Instead, companies enjoying the most success are those that use brands to appeal to emotion. Most dispensaries are lucky to generate revenues of $6,000 per square foot. In contrast, a Las Vegas dispensary called ”The Source,” owned and operated by Green Growth Brands (CSE:GGB) (OTC:GGBXF), sees revenues of up to $14,000 per square foot. By following this brand-centric approach, this store alone boasts revenues 130 percent above average.

 

Much of this success comes from the company’s management team. Green Growth Brands (CSE:GGB) (OTC:GGBXF) CEO Peter Horvath brings his decades of experience leading Victoria’s Secret, American Eagle Outfitters, DSW, and other brands. Another figure to note, CMO Scott Razek, also has a 25-year tenure as a marketing executive in many of those same companies. Both executives left behind lucrative corporate roles in mainstream industries for the sheer growth potential of cannabis.

 

Back in 2018, Jim Cramer on CNBC’s Mad Money would describe Peter Horvath as being “the first CEO that’s going into retail that’s actually been in retail” With this new deal under his belt, it’s clear that the company is becoming perhaps the strongest cannabis brand and retail presence in the market.

 

First Mover Advantages in Auxiliary Markets

 

While cannabis retailing has focused mainly on traditional plant products, there’s much to be said for alternative product lines. CBD-infused edibles, beverages, and topical oils are a market estimated at being worth $4.1 billion by 2022, with the CBD market in general projected at $22 billion. At the same time, these products attract different types of customers with different profiles and can’t be marketed to in the same way.

 

One of the leading companies in the CBD-derivative space is Green Growth Brands (CSE:GGB) (OTC:GGBXF). In particular, they have been developing a patent-pending process to make a water-soluble version of THC and CBD, allowing consumers to enjoy any beverage of their choice.

 

Green Growth Brands (CSE:GGB) (OTC:GGBXF) also has a high-end Seventh Sense brand that brings a unique line of CBD-infused beauty products to the market. Unlike most other cannabis products that are sold in specific retail locations, these products can be sold in drug and grocery stores. This gives Seventh Sense products exposure to potential consumers and markets that otherwise wouldn’t feel inclined to go to a dispensary.

 

Companies also need to be aware that while conventional retail expansion is good for the industry, they can’t ignore the prevailing trends. Analysts have been warning of the “retail apocalypse” as 50 percent of all malls in America are expected to shut down by 2023. Green Growth Brands (CSE:GGB) (OTC:GGBXF) is also one of the leaders in this area. By focusing equally on their online distribution channels as well as growing their physical locations, they lower this risk while their competitors continue to play catch-up.

 

Further Cannabis Developments

 

Graduating to a new listing on the Toronto Stock Exchange (TSE), The Supreme Cannabis Company Inc. (TSX-V:FIRE) (OTCQX:SPRWF) had a number of new developments. Most notably was that its Q2 sales saw a 359% increase over last year. The company has also made its first shipments of its high-end cannabis brand 7ACRES across various provinces.

 

As one of Canada’s top cannabis producers, Aurora Cannabis Inc. (TSX:ACB) (NYSE:ACB) recently announced it’s second quarter financial results much to the anticipation of the industry. While revenues were well above expectations, the company is still operating at a loss as shareholders saw a $238 million loss over the three months ending in December 31st. Much of this is due to falling profit margins on regular cannabis plant products.

 

A major feather in the cap of Canopy Growth Corp (TSX:WEED) (NYSE:CGC) was receiving a Hemp license in the state of New York. Announced last month, the company will be investing up to $150 million in its New York hemp operations. This also marks the first international expansion the Canadian company has undergone.

 

Multiple assets in the state of Maryland have been acquired and rebranded under the new ownership of Curaleaf Holdings Inc. (CSE:CURA.CN) (OTCPK:CURLF). These acquisitions include a 21,000 square-foot cultivation facility, a 1,000 square-foot processing plant, and two separate 1,000 square-foot dispensaries. The company invested $30 million USD in acquiring these assets as it seeks to further consolidate its presence in the state.

For a FREE research report on Green Growth Brands (CSE:GGB) (OTC:GGBXF), visit potstocknews.com

 

Potstocknews.com (PSN) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with PSN or any company mentioned herein. The commentary, views and opinions expressed in this release by PSN are solely those of PSN and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable PSN and FNM for any investment decisions by their readers or subscribers. PSN and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

 

The Article and content related to the profiled company represent the personal and subjective views of the Author (PSN), and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author (PSN) has not independently verified or otherwise investigated all such information. None of the Author, PSN, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment. FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated twenty six hundred dollars by PSN, a non-affiliated third party to distribute this commentary on behalf of Green Growth Brands

 

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US President, Producers Envision ‘Green Acres’ with Signing of Historic Hemp-Legalizing Farm Bill

Denver, CO – January 8, 2019 – Moments prior to signing a historic 2018 Farm Bill and effectively legalizing industrial hemp, President Donald Trump tweeted out a video of his performance at the 2005 Emmy Awards, singing the song “Green Acres.” Having already passed through the House of Representatives and the Senate, the bill was met with much fanfare across nearly the entire cannabis sector, including benefactors such as Green Growth Brands (CSE:GGB) (OTC:GGBXF) (Profile), Cronos Group, Inc. (NASDAQ:CRON) (TSX:CRON), Canopy Growth Corporation (NYSE:CGC) (TSX:WEED), Harvest Health and Recreation (CSE:HARV) and MedMen Enterprises Inc. (CSE:MMEN) (OTC:MMNFF).

 

To view an infographic of this editorial, click here.

 

Trump’s signature was the last hurdle for the $867 billion bill. Now the market is gearing up for the massive potential of hemp-derived cannabinoids hitting stores. Among the benefactors of the passage is Green Growth Brands (CSE:GGB) (OTCQB:GGBXF), whose goal it is to become the leading retailer of cannabis and CBD products in North America. Under its Seventh Sense brand, the company is about to market its own line of hemp-derived cannabidiol (CBD) personal care products.

 

Back in September 2018, the market research firm Brightfield Group published a 2018 market overview and analysis on hemp-derived CBD. Among the observations made in the report was the possibility that the CBD market could eclipse the cannabis market. Less than three months after the report’s release, the Farm Bill’s passage significantly improved this possibility.

 

According to the Brightfield Group’s analysis, the CBD market is expected to annually grow by 147 percent, from $591 million in 2018 to an estimated $22 billion by 2022.

 

A ‘Monumental Policy Shift’

 

Upon the passing of the bill on December 20, 2018, the cannabis retail innovators at Green Growth Brands saw the timing as nearly perfect for their company. Having passed just ahead of the launch of its hemp-derived CBD personal care product line under the Seventh Sense brand, Green Growth Brands announced its goal to become North America’s leading retailer of cannabis and CBD products.

 

“The new bill is a significant step in America’s acceptance of CBD and the benefits it can provide consumers,” said Peter Horvath, CEO of Green Growth Brands, in the company’s corresponding press release. “This development dramatically accelerates our ability to grow our North American retail network. This piece of legislation provides clarity on how we can build out our operations and logistics, reassures those investing with us in this new, exciting industry and gets us closer to the ultimate goal of giving customers high-quality, CBD-infused personal care products at affordable prices.”

 

According to an AMA (Ask Me Anything) interview, Horvath expressed his excitement over the company’s current selling of test quantities of the Seventh Sense CBD brand in a couple of national retailers’ stores already. “The selling is surprisingly good for products in the personal care category, exceeding our sell-through expectations,” said Horvath. “These are products never before seen, in a brand that’s totally new, and without any marketing.”

 

Green Growth Brands expects to roll out bulk orders for the product in 2019 and will announce the wholesale partners it is working with when appropriate. Already the expectation is for the launch of a web store and CBD kiosks, which Horvath deems are a “category killer,” in February 2019.

 

The company expects to derive up to 39 percent of its annual revenues from the CBD segment in 2019, with the potential for that figure to rise to 43 percent by 2021. Current company estimates place the dollar figure of the annual revenue from this segment at roughly $59 million for fiscal year 2019.

 

Due to Green Growth Brand’s overwhelming amount of c-level retail sector experience, Horvath and his team have a healthy degree of authority on their expectations. The company roll call includes expertise from several household names, including Victoria’s Secret, Designer Shoe Warehouse, American Eagle Outfitters, Bath & Body Works and more.

 

Branding is a quintessential aspect of Green Growth Brands’ future success. The team’s strategy is focused around being the best brand, coming from what it calls an “emotional brand” perspective. The company has an array of brands — including Camp, Meri+Jayne, Seventh Sense and Green Lily — all of which will be utilized for both CBD and cannabis purposes.

 

To move its CBD products to market, the company will have three separate strategies: wholesale, e-commerce and kiosks. The latter strategy is an indication of Horvath and his team’s extensive retail knowledge, as they work to grow their brand. Kiosks help to reduce leasing costs for retail exposure while selling brand-specific emotional brands at a relatively inexpensive price. One executive on the team had significant success with this strategy as a former executive of Sunglasses Hut.

 

By the end of 2019, Horvath’s company expects to have approximately 1,400 SKUs on the market. Should it reach this goal, Green Growth Brands would have a strong case for dominating the CBD products market. The timely passing of the 2018 Farm Bill may only serve to speed up the process.

 

Additional Benefactors of the Hemp Bill

 

Prior to the final signing of the Farm Bill, Canadian cannabis company Cronos Group, Inc. (NASDAQ:CRON) (TSX:CRON) grabbed headlines by entering into a subscription agreement with tobacco company Altria Group, Inc. Altria agreed to make an equity investment in Cronos of approximately $2.4 billion. The strategic partnership provides Cronos Group with additional financial resources, product development and commercialization capabilities. Cronos is one of the few Canadian producers listed on a major U.S. exchange, while not having any current operations in the country.

 

Another company that’s been keeping its eye on U.S. regulatory changes is Canopy Growth Corporation (NYSE:CGC) (TSX:WEED). The company wasted no time in commending the passing of the Farm Bill by announcing that “Canopy Growth will participate in the American market now that there is a clear federally permissible path to the market. Consistent with the spirit of the Farm Bill, Canopy Growth will participate in ways that support American farmers.” Canopy already has a deep hemp-specific portfolio of intellectual property through a previous acquisition of Colorado-based ebbu, Inc. In addition, much speculation has surrounded the potential for the company’s ongoing partnership with Constellation Brands to develop new cannabinoid-infused products, which will likely include a line (or multiple lines) of CBD drinks.

 

Following the closing of a reverse takeover of RockBridge Resources, Inc., vertically integrated Harvest Health & Recreation (CSE:HARV) announced the acquisition of Colorado-based CBx Enterprises, a producer of cannabis products and technologies for extraction and processing. Harvest’s footprint spans across 10 states, including California, Colorado and Massachusetts. The company reported revenue of $29 million in 2017 and has made $18 million in investments resulting in 40 permits and licenses across the United States. Having focused its attention solely in the United States, Harvest has no immediate plans for international expansion. With each regulation change in the Farm Bill, the company’s fortune appears to look brighter.

 

However, the Farm Bill’s passing may not please companies solely focused on the dispensary side of the sector. After already going through a rigorous process to be licensed in the states that it operates in, groups such as MedMen Enterprises, Inc. (CSE:MMEN) (OTCQX:MMNFF) gained exclusivity to carry and sell legalized cannabis products. Upon hemp-derived CBD becoming legal and available, the door to more open competition in the space could open widely. MedMen doesn’t seem to be fazed by the passing, having recently announced the finalization of the acquisition of Chicago-based PharmaCann, one of the largest medical cannabis providers in the United States, with ten retail stores and three production facilities across multiple states.

 

Whether or not federal legalization is in the cards for the United States is up in the air. However, the unfettering of CBD could be seen as the first step. Now with the anti-cannabis
stance of former Attorney General Jeff Sessions out of the way, the path to legalization starts to get a little bit clearer. With the majority of Americans, including Republicans, now in favor of legalization and a bevy of CBD-infused products on the way, the days of cannabis prohibition may be on their way out. With a soon-to-be-launched line of hemp-derived cannabidiol (CBD) personal care products, Green Growth Brands is poised to enter the potential billion-dollar CBD market opened up by the Farm Bill’s passage.

 

For more information on Green Growth Brands, please visit Green Growth Brands (CSE:GGB) (OTCQB:GGBXF). Please also visit potstocknews.com.

 

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Approval of US Farm Bill Green Lights Hemp-Fueled CBD Revolution

FN Media Group Presents Potstocknews.com Market Commentary

 

 

New York NY – December 13, 2018 -US lawmakers finally struck a deal for the landmark 2018 Farm Bill on November 29, ending months of partisan debate and kicking off a new era of hemp-derived cannabinoid markets. The bill effectively legalizes hemp growing for the first time in nearly a century, and opens up the possibilities for the production of cannabidiol (CBD). Several companies are primed to benefit from the mainstreaming of CBD, including Green Growth Brands (formerly Xanthic Biopharma Inc) (CSE:GGB) (OTC:XTHCF), Medmen Enterprises Inc. (CSE: MMEN) (OTC: MMNFF), Acreage Holdings Inc. (CSE: ACRG) (OTC: ACRZF), Green Thumb Industries (CSE: GTII) (OTC: GTBIF), and Harvest Health & Recreation (CSE: HARV) (OTC: HTHHF).

 

Now with a green light to CBD, developers of cannabinoid-infused products are off to the races. Ahead of the Farm Bill’s announcement, Green Growth Brands (CSE:GGB) (OTC:XTHCF) established its first-mover advantage in the CBD space with its brand, Seventh Sense.

 

Seventh Sense is a unique line of CBD-infused beauty products. Green Growth Brands (CSE:GGB) (OTC:XTHCF) aims to have the brand on shelves in all types of retail locations including drug stores, grocery stores, and the company’s own chain of stores dubbed The Source.

 

Containing less than 0.3% tetrahydrocannabinol (THC), the psychoactive ingredient in marijuana, hemp is technically speaking a species of the cannabis plant. However, hemp’s medicinal value comes from THC’s non-psychoactive cannabinoid cousin CBD, which is already being infused into all types of consumer products, and more are soon to come. With this newly reached agreement, CBD will no longer be in a legal grey area.

 

CBD’s market potential has already been projected to reach $22 billion by 2022 thanks to its non-intoxicating nature. The mainstream potential for CBD products is quite high, even for people uncomfortable with consuming cannabis products that contain the psychoactive cannabinoid, THC.

 

Back in September, the US Drug Enforcement Agency (DEA) downgraded CBD from a Schedule I drug to Schedule V, allowing for FDA-approved drugs to contain the cannabinoid. The DEA’s announcement arrived shortly after rumours began to swirl over leading soft drink bottler Coca-Cola  entering the cannabis-infused drink market — only for Coke to back away from the rumours later in October.

 

Pre-rolled CBD cigarettes are already starting to catch on in popularity, while new beauty products are cropping up with CBD in their list of ingredients—it’s official that CBD is going mainstream. Now the market is anticipating a flood of new CBD-infused products to soon hit the market across all 50 states.

 

The Farm Bill is triggering a CBD wave. Companies with more CBD offerings are better positioned to profit from this growing product category than their competitors that are more invested in unrefined cannabis. The result may ultimately make the “CBD-heavy” pot stocks better long plays than their more THC-friendly peers.

 

Over the long term, the CBD market is projected to offer a compound annual growth rate of 147% through 2022. Versatility is CBD’s strongest factor, given that it can be incorporated into oils, capsules, vapes, infused beverages, edibles, and pretty much any alternative form of consumption you can think of.

 

Marketing and Retailing the CBD Wave

 

CBD’s popularity continues to grow, as new products hit the mainstream. Several articles and reviews of everything from CBD-infused foods, beverages, to beauty products have been written in the last 6 months from mainstream publications around the world.

 

Now the task of producers is to get these new products in front of the customer on shelves everywhere. So far there’s been a disconnect between producers and mainstream retail outlets—at least until recently.

 

Led by CEO Peter Horvath whose CV includes C-level roles with Victoria’s Secret, American Eagle Outfitters, and DSW, Green Growth Brands (CSE:GGB) (OTC:XTHCF) has a strong strategy in place to spread its products everywhere. With a team that has ties to several other retail giants including Bath & Body Works, getting Green Growth products (including the Seventh Sense brand) on mainstream shelves should be a smooth process.

 

The Seventh Sense line is comprised of beautiful, efficacious, CBD infused beauty products that will soon be available nationally. Seventh Sense is meant to awaken your body’s natural healing system to promote calm, better sleep, happiness and health, through a variety of forms, including body wash, lotions and balms, hair care, lip balm and sun products.

 

Given CBD’s rapidly growing popularity, several outlets will be seeking out products to sell with the newly-legalized ingredient. The mainstream appeal of CBD products isn’t just restricted to the US, as Walmart Canada is pondering the possibility of selling cannabis products north of the border as well.

 

The potential for new CBD products is seemingly limitless, now that US farmers will likely be ramping up the growth of hemp, coupled with new developments always on the horizon.

 

Beyond Seventh Sense, Green Growth Brands (CSE:GGB) (OTC:XTHCF) is bringing the market several offerings, including its super chain of dispensaries called The Source (where all types of products are sold), an outdoorsy/active living brand called CAMP brand, a surf culture Meri + Jayne brand, and its feminine targeted Green Lily botanical products.

 

The company has the potential to develop several more brands and products thanks to its state-of-the-art, patent-pending developer brand Xanthic Biopharma. Xanthic has developed a proprietary process to make both THC and CBD water soluble.

 

Water solubility is perhaps the keystone of new product development for cannabinoids. Many more products from beauty products to edibles and drinks could spawn from this technology.

 

Armed with water-soluble CBD (and THC), along with ties to retail shelves all over the country, Green Growth Brands (CSE:GGB) (OTC:XTHCF) has all the tools to capitalize on the newly legalized CBD landscape.

 

Additional CBD Beneficiaries

 

Much like Green Growth Brands and its flagship The Source chain, MedMen Enterprises Inc. (CSE: MMEN) (OTC: MMNFF) is primarily focused on the cannabis retail sector. MedMen recently announced signing a definitive agreement to acquire the retail operations and license for a location in Santa Ana, California through an all-stock transaction. The acquisition was to position the company in the affluent Southern California district which currently has a limited number of licensed dispensaries. MedMen already carries an array of CBD products, including its Wellness line of high CBD (no THC) offerings including a vape pen, drops, and gels.

 

New products and offerings are also on the way from Acreage Holdings Inc. (CSE: ACRG) (OTC: ACRZF), which recently acquired Form Factory Inc., a multi-state manufacturer and distributor of cannabis-based edibles and beverages. Acreage acquired Form Factory in an all-stock transaction valued at $160 million. Form Factory’s expertise is as a one-stop-shop for developing, manufacturing, and distributing cannabis products of any form, which now will be under the Acreage Holdings umbrella. Acreage’s goal now is to become the first national cannabis Consumer Packaged Goods (CPG) company, capable of creating and distributing predictable and scalable proprietary brands, nationally, and potentially delivering those goods to traditional non-cannabis CPG companies such as Nestle, Mars or Procter & Gamble.

Another significant entry into the Nevada cannabis retail space is Green Thumb Industries (CSE: GTII) (OTC: GTBIF), which recently acquired Integral Associates. Through the Integral acquisition, GTI just picked up three nationally-recognized dispensaries operating under the Essence brand, including the first and only dispensary on the Las Vegas Strip. As well, the deal included two world-class cultivation and processing facilities in Desert Grown Farms and Cannabiotix NV, which has been recognized as a High Times Cannabis Cup award winner several times over.

 

Vertically-integrated Harvest Health & Recreation (CSE: HARV) (OTC: HTHHF) recently announced a joint venture with Aina We Would, LLC, to create a national real estate investment vehicle with up to $100 million in committed Capital for approved projects. The new entity plans to focus on serving clients in the cannabis marketplace with plans to buy, develop and finance new construction projects, engage in land purchases, capital improvements and sale-leasebacks to Harvest and other operators in the cannabis industry. Harvest’s footprint includes owning more than 40 cannabis licenses with a domestic footprint that includes real estate, equipment and other assets in 11 states, including Arizona, Arkansas, California, Colorado, Florida, Maryland, Massachusetts, Nevada, North Dakota, Ohio and Pennsylvania.

 

For a FREE research report on Green Growth Brands (CSE:GGB) (OTC:XTHCF), visit potstocknews.com

 

Disclaimer:  Potstocknews.com (PSN) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with PSN or any company mentioned herein. The commentary, views and opinions expressed in this release by PSN are solely those of PSN and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable PSN and FNM for any investment decisions by their readers or subscribers. PSN and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

 

The Article and content related to the profiled company represent the personal and subjective views of the Author (PSN), and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author (PSN) has not independently verified or otherwise investigated all such information. None of the Author, PSN, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment. FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated forty five hundred dollars by PSN, a non-affiliated third party to distribute this release on behalf of Green Growth Brands

 

FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

 

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and PSN and FNM undertake no obligation to update such statements.

 

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Top Cannabis Firms Waste No Time Jumping Into $1.8 Billion Massachusetts Marijuana Market

New York NY – December 11, 2018 – Last month, Massachusetts became the latest to join the ranks of US states now legally selling recreational cannabis. While legalization in the state of Massachusetts was officially declared back in July this year, the first licensed dispensaries in the state opened their doors for recreational sale on November 20th. With an estimated $1.8 billion industry at stake in the New England state, companies are already heading east to establish themselves in newly legal markets, including Green Growth Brands (CSE:GGB), Canopy Growth Corporation (CSE:WEED) (NYSE:CGC), Acreage Holdings Inc. (CSE:ACRG) (OTC:ACRZF), Green Thumb Industries (CSE:GTII) (OTC:GTBIF), and Harvest Health & Recreation (CSE:HARV) (OTC:HTHHF).

 

Already have Massachusetts retailers begun sales, with Northampton Mayor David Narkewicz becoming the very first customer for one of the first two recreational dispensaries in the state.

 

Narkewicz’s jurisdiction quickly became the center of attention of a significant acquisition, after retail experts, Green Growth Brands (CSE: GGB) entered the Northampton market with a splash. Through the acquisition of membership interests in Northampton-based Just Healthy LLC, Green Growth Brands (CNQ:GGB.CN) picked up the rights to up to three marijuana dispensaries, as well as cultivation and production licenses in the state.

 

“We are excited at the prospect of competing in one of the most lucrative cannabis markets in the United States,” said Green Growth Brands (CSE: GGB) CEO Peter Horvath. “If you look at our track record, you can see that we have the product development and marketing expertise to outperform in retail, and now we have the distribution channels to bring a superior cannabis shopping experience to the people of Massachusetts.”

 

With the proximity to a large student population in nearby Amherst, Green Growth Brands (CSE: GGB) plans to center its entry into the Northampton market around creating a footprint as the go-to cannabis retail location in Massachusetts.

 

The company has all the tools to achieve this, as Horvath’s personal retail experience far exceeds anyone else in the cannabis space. He’s held C-level tenures at the helms of Victoria’s Secret, American Eagle Outfitters, DSW and Limited Brands. His team is rounded out with fellow retail leaders who join him in his vision of reinventing the cannabis retail experience.

 

“Not only are we now able to operate in Massachusetts, but we are able to do it through the acquisition of licenses and rights that give us almost turnkey vertical integration,” continued Horvath. “When we look at other transactions of this nature, in this state and elsewhere in the U.S., we can say that we are very happy with the terms of the deal and with our relationship with Just Healthy’s management team.”

 

A New Retail Movement Begins

 

The Commonwealth of Massachusetts legalized the sale of cannabis for recreational use effective July 1st, 2018 – but sales have just begun as the first licensed dispensaries opened their doors this November 20th. When it matures, the state’s cannabis market is expected to generate up to US$1.8 billion in annual marijuana sales.

 

According to Massachusetts’ Cannabis Control Commission, the state’s two recreational dispensaries – Cultivate (in Leicester) and New England Treatment Access (in Northampton) have seen $4.8 million in sales since they opened for legal recreational pot sales in late November.

 

In an effort to capture a healthy portion of this new market, companies such as Green Growth Brands (CSE: GGB) is making the move early on.

 

As part of the Just Healthy deal, Green Growth Brands (CSE: GGB) also picked up a series of assets beyond the previously mentioned licenses. These included all grow equipment and supplies, all production equipment and supplies, the assumption of all leases, intellectual property owned by Just Healthy and all other assets necessary to operate its vertically integrated operations.

 

The acquisition was just another tranche of Green Growth Brands’ (CSE: GGB) aggressive expansion plans after raising CAD$140 million prior to its recent RTO. The company has stormed out of the gate, zeroing in on establishing authentic brands and innovative stores.

 

Prior to the RTO, there was much excitement over the possibilities of a fully-qualified retail team entering the sector. In an interview with Green Growth Brands’ CEO Peter Horvath, CNBC’s Mad Money host Jim Cramer was most excited about Horvath’s retail experience, stating, “This is the first CEO that’s going into retail that’s actually been in retail.”

 

Before the show went to commercial, Cramer excitedly added, “I cannot wait until you come public.”

 

Sadly, up until companies such as Green Growth Brands (CSE: GGB) entered the scene, customers have found the cannabis shopping experience to be fairly lacking. The excuse of the sector’s newness is wearing thin, and finally expert help is on the way, both for buyers and producers/suppliers.

 

“The team we’ve put together is arguably one of the top retail teams in any market, let alone cannabis,” Horvath told Jim Cramer in the October TV interview.

 

Beyond the team itself, Horvath has put together quite the war chest to dispense on acquisitions such as the Just Healthy deal. He was also instrumental in raising CAD$85 million in the Green Growth Brands (CSE: GGB) private placement, which far exceeded the original target of CAD$55 million.

 

Moving forward, the Green Growth Brands (CSE: GGB) game plan doesn’t just begin and end with cannabis retail stores. The company is also aggressively moving into the cannabidiol (CBD) space, which is pegged to potentially reach $22 billion by 2022.

 

Due to its non-intoxicating nature, the mainstream potential for CBD products is quite high— even for those uncomfortable the other prominent (and psychoactive) cannabinoid, THC.

 

Green Growth Brands (CSE: GGB) has already rolled out its a unique line of CBD-infused beauty products, dubbed “Seventh Sense”, which will be sold in regular stores including drug stores, grocery stores, and other retail stores. Backed by management’s experience and extensive retail connections, getting products on mainstream shelves should be a smooth process.

 

Something For Everyone

 

Across all of the offerings from Green Growth Brands (CSE: GGB), there appears to be something for everyone—Including an outdoorsy/active living niche of its CAMP brand, a self-care botanical therapy products called Seventh Sense, a surf culture Meri + Jayne brand, feminine targeted Green Lily botanical products, the newly-acquired Just Healthy line, and its flagship dispensary subsidiary called The Source.

 

Through a unique branding strategy Green Growth Brands (CSE:GGB) is choosing to move away from traditional customer demographics—Instead choosing to strategize its segmenting by emotion. For example, Meri + Jayne focuses on combining the feeling of fun and well-being, while CAMP focuses on the experience of being at one with nature.

 

Among the company’s assets so far, there is perhaps the greatest potential for further expansions through water solubility. Through its state-of-the-art, patent-pending developer brand Xanthic Biopharma Green Growth Brands (CSE:GGB) controls a proprietary process to make THC and CBD water soluble. With water-soluble cannabinoids at the ready, the company gains a seemingly limitless potential to develop new products, from beauty products to edibles and drinks.

 

Massachusetts Growing The Eastern Market

 

Through a strategic partnership with Compassionate Organics, Green Thumb Industries (CSE:GTII) (OTCQX:GTBIF) is moving forward to operationalize a Boston-based medical marijuana dispensary on historic Newbury Street. Green Thumb is vertically integrated, with a primary focus of being a national cannabis consumer packaged goods company. The Chicago-based company owns and operates a national chain of retail cannabis stores called RISETM dispensaries. Green Thumb has eight manufacturing facilities and licenses for 60 retail locations across eight highly-regulated US markets.

 

Getting past the regulatory requirements can prove difficult. Despite publicly stating that it will not sell its products in the US until they’re federally legal, Canopy Growth Corporation (CSE:WEED) (NYSE:CGC) is intently keeping its eye on all US markets. The cannabis giant recently announced it was buying pot research company Ebbu in a deal worth $25 million. The deal with could include an additional $75 million in cash and shares, if certain scientific-related milestones are achieved within two years. Canopy plans to employ Ebbu’s assets and personnel to conduct R&D, but will not engage in production nor sales until the US lifts prohibition federally.

 

 Arizona-based Harvest Health & Recreation (CSE:HARV) (OTC:HTHHF) is a vertically integrated cannabis company with permits and licenses in 10 US states—including local approvals in Massachusetts. The company recently acquired CBx Enterprises, whose technology is utilized by Evolab, CBx Sciences and CBx Essentials. CBx’s CO2 extraction abilities help to give Harvest further abilities to access patients and consumers across the country.

 

In another newly legalized state, Michigan, Acreage Holdings Inc. (CSE:ACRG) (OTC:ACRZF) recently announced it would acquire a Michigan real estate portfolio ahead of the state’s official cannabis licensing. Through an agreement to acquire the assets of Michigan-based Blue Tire Holdings, LLC, Acreage Holdings now has a foothold to bring cannabis products to Michigan residents throughout the state. The move into Michigan is strategic on behalf of Acreage Holdings, as the state is one of the highest per-capita cannabis markets in the US.

 

 

For more information on Green Growth Brands (CSE: GGB), visit potstocknews.com.

 

 

Disclaimer:  Potstocknews.com (PSN) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with PSN or any company mentioned herein. The commentary, views and opinions expressed in this release by PSN are solely those of PSN and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable PSN and FNM for any investment decisions by their readers or subscribers. PSN and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

 

The Article and content related to the profiled company represent the personal and subjective views of the Author (PSN), and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author (PSN) has not independently verified or otherwise investigated all such information. None of the Author, PSN, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment. FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated forty five hundred dollars by PSN, a non-affiliated third party to distribute this release on behalf of Green Growth Brands

 

FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

 

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and PSN and FNM undertake no obligation to update such statements.

 

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+1(561)325-8757

 

CORRECTION: Nevada’s Cannabis Momentum Indicative Of Nation’s Legal Marijuana Potential

FN Media Group Presents Potstocknews.com Market Commentary

 

New York NY – December 6, 2018 – Since embarking upon adult-recreational legalization last July, the state of Nevada continues to break its own cannabis sales records. Nevada’s successes point to an intriguing potential should the federal government move closer to national legalization, which would benefit cannabis companies inside and out of the state, including Green Growth Brands (CSE:GGB), Medmen Enterprises Inc. (CSE:MMEN) (OTC: MMNFF), HEXO Corp. (TSX: HEXO) (OTC: HYYDF), CV Sciences, Inc. (OTC: CVSI), and Green Thumb Industries Inc. (CSE:GTII) (OTC: GTBIF).

 

The Nevada Department of Taxation reported that its intake of taxes from cannabis sales more than doubled year-over-year in August. Marijuana tax collection alone for 2019 in Nevada is expected to be nearly $70 million.

 

Much of the state’s increases in cannabis-related revenues can be attributed to improved successes at the retail level. Leaders in the industry have seized upon pot’s growing popularity in Nevada.

 

“Nevada will always hold a special place in our company history,” said Green Growth Brands (CSE:GGB) CEO Peter Horvath. “The Source has two locations in the state presently and have been exceptionally pleased with the performance of the whole value chain here. These additional facilities and licenses will give us the ability to expand our operations and provide an even better marijuana retail experience for consumers.”

 

“We were impressed with the regulatory process in Nevada and feel that these new licenses reflect the confidence officials have in Green Growth Brands and our ability to operate high quality, compliant and safe dispensaries,” continued Horvath. “Working with regulators organically through this process allows us to avoid the higher costs associated with acquiring existing licenses and facilities, helping us preserve our balance sheet strength.”

 

Nevada regulators are actively assisting the blossoming industry, through assurances including quality control. The state is host to approximately ten cannabis labs, used to test products for any residues of pesticides, heavy metal contamination, or microbial contamination. Customers buying cannabis in Nevada can be assured that

the products they are about to consume have been evaluated for their safety.

 

The net benefit to Nevadans goes beyond an increased intake of taxes, and safe products, but also a rise in jobs worth having.

 

Nevada Leading the Way for the Country

There are several signs that the country as a whole is on a path towards full-scale legalization. In fact, the last few months have been nothing but hints that the green wave is about to go full-scale.

 

 

After the most recent US election, there are now 10 states as well as Washington, DC that have legalized marijuana for recreational purposes. Even ultra-conservative Utah voted for full legalization.

 

Almost immediately after the results were announced, vehemently anti-cannabis Jeff Sessions was asked to step down as US Attorney General. Now most recently, US lawmakers finally struck a deal for the landmark 2018 Farm Bill, ending months of partisan debate and kicking off a new era of hemp-derived cannabinoid markets.

 

Once enacted, the bill effectively legalizes hemp growing for the first time in nearly a century. The shift opens up the possibilities for the production of the non-psychoactive cannabinoid, cannabidiol (CBD), which is quickly gaining in popularity for its proposed anti-anxiety, and anti-inflammation properties.

 

CBD’s market potential has already been projected to reach $22 billion by 2022. The mainstream potential for CBD products is possibly higher in the long run than CBD’s more notorious cannabinoid cousin, tetrahydrocannabinol (THC).

 

Over the long term, the CBD market is projected to offer a compound annual growth rate of 147% through 2022. Versatility is CBD’s strongest factor, given that it can be incorporated into oils, capsules, vapes, infused beverages, edibles, and pretty much any alternative form of consumption you can think of.

 

Ahead of the Farm Bill’s announcement, Green Growth Brands (CSE:GGB) established its first-mover advantage in the CBD space with its brand, Seventh Sense.

 

Seventh Sense is a unique line of CBD-infused beauty products. Green Growth Brands (CSE:GGB) aims to have the brand on shelves in all types of retail locations including drug stores, grocery stores, and the company’s own chain of stores dubbed The Source NV.

 

Backed by a team of some of the top minds in the entire retail sector, Green Growth Brands (CSE:GGB) is preparing for green revolution by taking each legalized market by storm.

 

Leading a Marijuana Retail Revolution

 

Since raising $140 million prior to its RTO less than two months ago, Green Growth Brands (CSE:GGB) has engaged in a series of aggressive expansion plans. But before the company even began trading, expectations were on the company to storm out of the gate, and establish authentic brands and innovative stores.

 

Prior to its RTO, there was plenty of excitement over Green Growth Brands’ positive contributions to the sector, coming from its fully-qualified retail team while entering the sector.

 

During the lead-up to Green Growth Brands’ first trading day, CEO Peter Horvath gave an interview with CNBC’s Mad Money host Jim Cramer. The host was exceedingly excited about Horvath’s retail experience, stating, “This is the first CEO that’s going into retail that’s actually been in retail.”

 

Before going to commercial, Cramer just had to add, “I cannot wait until you come public.”

 

Many cannabis customers have been underwhelmed with the cannabis retail experience. The sector’s initial dispensaries and their excuse of newness is wearing thin. Thankfully expert help is on the way, both for buyers, and producers/suppliers. This is where groups like Green Growth Brands (CSE:GGB) are filling a void, and taking the cannabis shopping experience to a whole new level.

 

“The team we’ve put together is arguably one of the top retail teams in any market, let alone cannabis,” Horvath told Cramer in the CNBC interview.

 

Horvath and his team have held prominent roles and led the strategy teams that built up the #1 lingerie business in the world (Victoria’s Secret), the #1 personal care products business in the world (Bath & Body Works), the #1 denim business in North America (American Eagle Outfitters), and the #1 shoe specialty business in North America (DSW).

 

Across all Green Growth Brands’ (CSE:GGB) offerings, there appears to be something for everyone-These include an outdoorsy/active living niche of its CAMP brand, a self-care botanical therapy products called Seventh Sense, a surf culture Meri + Jayne brand, feminine targeted Green Lily botanical products, the newly-acquired Just Healthy line, and its flagship dispensary subsidiary called The Source NV.

 

Horvath and his team have developed a unique branding strategy that’s moving away from traditional customer demographics. The team is instead choosing to strategize it’s segmenting by emotion. For example, Meri + Jayne focuses on combining the feeling of fun and well-being, while CAMP focuses on the experience of being at one with nature.

 

Among the company’s assets is state-of-the-art, patent-pending developer brand Xanthic Biopharma. Through this subsidiary, Green Growth Brands (CSE:GGB) controls a proprietary process to make THC and CBD water soluble. With water-soluble cannabinoids at the ready, the company gains a seemingly limitless potential to develop new products, from beauty products to edibles and drinks.

 

As the US moves towards a more liberalized view of marijuana, more markets are opening up for groups like Green Growth Brands (CSE:GGB). The example given by Nevada is a promising look at what could be to come across the entire country in the coming years.

 

Further Cannabis Developments

 

Despite a spat of losses due to an aggressive expansion plan, Medmen Enterprises Inc. (CSE: MMEN) (OTCQX: MMNFF) recently reported an impressive 1,094% gain in sales for its Q1 fiscal period. MedMen now operates over 14 stores in California, Nevada, and New York, as well as cultivation and production sites. The company continued its territorial expansion into six key markets, after closing the acquisition of its Treadwell Nursery in Florida. Sometimes described as the “Apple Store of pot”, MedMen is targeting an improvement of the cannabis retail space, much like Green Growth Brands (CSE:GGB). Both retailers are specializing in offering their own house brands developed through a strategy of diverse vertical integration.

 

A major brewing company in Molson Coors has recently stepped into the cannabis arena, through a deal with HEXO Corp. (TSX: HEXO) (OTCPK: HYYDF). Arguably much smaller than the Canopy deal, the Molson Coors deal has sparked HEXO into motion, having since announced plans to increase its 310,000 sq ft cannabis cultivation space to almost 1 million sq ft by the end of the year. The JV, which goes by the name Truss, will be led by former Molson Coors executive Brett Vye in the CEO seat and will report to the Truss board which consists of three MCC members, and 2 HEXO members.

 

Multistate marijuana company, Green Thumb Industries Inc. (CSE: GTII) (OTCQX: GTBIF) recently expanded its footprint in Nevada. Green Thumb Industries acquired a Nevada-based vertically integrated cannabis company in a stock and cash deal valued at approximately $290 million. The deal included three retail stores in the Las Vegas Valley, a 54,000 sq ft cultivation and processing facility, and another 41,000 sq ft cultivation and processing facility. The company has eight manufacturing facilities and licenses for 60 retail locations across eight US markets.

 

Henderson, Nevada-based life-science company CV Sciences, Inc. (OTCQB: CVSI) continues to be a top performer, through developing CBD-based pharmaceuticals and consumer products. CVSI’s consumer product division focuses on manufacturing, marketing and selling plant-based CBD products under its PlusCBD brand. Thanks to recent indications of the passing of the new Farm Bill, CVSI is recovering from a report regarding the company’s patents cooled off the stock months ago. The company seems to have weathered the storm, and their sales continue to grow, including a 143% increase in gross profit from Q3 2017 to Q3 2018.

 

For a FREE research report on Green Growth Brands (CSE:GGB), visit potstocknews.com.

 

 

Disclaimer:  Potstocknews.com (PSN) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with PSN or any company mentioned herein. The commentary, views and opinions expressed in this release by PSN are solely those of PSN and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable PSN and FNM for any investment decisions by their readers or subscribers. PSN and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

 

 

The Article and content related to the profiled company represent the personal and subjective views of the Author (PSN), and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author (PSN) has not independently verified or otherwise investigated all such information. None of the Author, PSN, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment. FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated forty five hundred dollars by PSN, a non-affiliated third party to distribute this release on behalf of Green Growth Brands

 

 

FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

 

 

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and PSN and FNM undertake no obligation to update such statements.

 

Media Contact:

FN Media Group, LLC

info@financialnewsmedia.com

+1(561)325-8757

Source: Potstocknews.com

 

Branding and Retail Experts Arrive to Reinvent the Cannabis Consumer Experience

FN Media Group Presents Potstocknews.com Market Commentary

 

New York NY – November 14, 2018 – With adult-use cannabis legalization momentum in full swing, the next stage for this newly emerging market has arrived. In order to establish brand loyalty, branding and retail experts such as Green Growth Brands (CSE:GGB), HEXO Corp. (TSX:HEXO) (OTC:HYYDF), Namaste Technologies Inc. (TSX-V:N) (OTC:NXTTF), MPX Bioceutical Corporation (CSE:MPX) (OTC:MPXEF), and Auxly Cannabis Group Inc. (TSX-V:XLY) (OTC:CBWTF) are giving consumers plenty of new products, and a more pleasant buying experience.

 

Now that the stigma over cannabis is slowly disappearing, retailers and producers are rushing to establish their identity early, and gain a loyal customer base right off the bat. In anticipation of what might be called “the green wave”, an event titled “The Future Of Cannabis Retail” was recently held in Chicago.

 

With so many new consumers becoming more willing to try these new products, the old image of a seedy head shop needs to disappear. Customers will need a well-educated, very polished staff, not unlike what the Apple Store has for computers and electronics.

 

Event panelist Bethany Murphy Gomez of cannabis research and insights organization, the Brightfield Group told Forbes, “You walk into a dispensary and there are a hundred different products…you have no idea what half of them are…no idea what to use, how to dose it, what’s going to work for you…that’s why education is absolutely critical.”

 

This is the point where the branding and marketing experts can take the baton from the former black market dealers and medical growers, and truly usher in “the green wave”.

 

Newly RTO’d Green Growth Brands (CSE:GGB.CN) has come out of the gate zeroing in on establishing authentic brands and innovative stores. Built upon a team of retail gurus, Green Growth Brands has the most retail experience of any cannabis company in the world.

 

In an interview with Green Growth Brands’ CEO Peter Horvath, CNBC’s Mad Money host Jim Cramer was most excited about Horvath’s retail experience, stating, “This is the first CEO that’s going into retail that’s actually been in retail.”

 

As the show went to commercial, Cramer also added, “I cannot wait until you come public.”

 

Having raised CAD$140 million already, Green Growth Brands (CSE: GGB) has a war chest of funds to expand their business through their rollout.

 

Bring On The Retail Heavyweights

 

How the rollout of cannabis is done now, could impact how large the industry gets in the future. With more states recently voting to legalize, the United States is likely the largest emerging cannabis market in the world. Should legalization occur nationwide, it would immediately create a potential $47 billion market.

 

However, as early customers have found so far in the advent of this new green era, the shopping experience is lacking—But thankfully help is on the way, both for buyers, and producers/suppliers.

 

Bursting with retail experience Green Growth Brands (CSE: GGB) recently launched into business with a team of retail heavyweights starting from CEO Horvath all the way down.

 

Horvath and his team have held prominent roles and led the strategy teams that built up the #1 lingerie business in the world (Victoria’s Secret), the #1 personal care products business in the world (Bath & Body Works), the #1 denim business in North America (American Eagle Outfitters), and the #1 shoe specialty business in North America (DSW).

 

“The team we’ve put together is arguably one of the top retail teams in any market, let alone cannabis,” Horvath stated in late October conversation with Jim Cramer.

 

Horvath himself has built up brands to massive successes. Under his leadership, shoe retailer DSW went public on the NYSE with a $1.5 billion IPO. He was also instrumental in raising CAD$85 million in the Green Growth Brands (CSE: GGB) private placement, which far exceeded the original target of CAD$55 million.

 

Joining Horvath again is marketing genius and long-time partner Scott Razek (CMO), who brings 25 years of marketing experience to the team. Razek led the creative and marketing teams for retail brands such as Victoria’s Secret, Bath & Body Works, American Eagle Outfitters, and Limited Stores.

 

The team is rounded out with fellow retail experts Ed Kistner (CAO) and Kellie Wurtzman (CSO), who each bring big brand experience to the team. Kistner’s 33-year career has focused on operations, while Wurtzmann has managed operations across multiple retail sectors for top retail brands such as Luxottica, Victoria’s Secret, and Virgin Entertainment.

 

But the Green Growth Brands (CSE: GGB) doesn’t begin and end with cannabis retail stores, as the company also establishes a first-mover advantage in the cannabidiol (CBD) space. The non-intoxicating CBD market has been pegged to potentially reach $22 billion by 2022. The mainstream potential for CBD products is quite high, even for people uncomfortable with consuming cannabis products that contain the psychoactive cannabinoid, THC.

 

The company has already rolled out its Seventh Sense brand, which is a unique line of CBD-infused beauty products that could be sold in regular stores including drug stores, grocery stores, and other retail stores. Given Horvath’s and his team’s retail experience and connections, getting Green Growth Brands (CSE: GGB) products on mainstream shelves should be a smooth process.

 

This is only the beginning.

 

Now that the company has just gone public, the management team now has the funds, the experience, and the timing to make a big splash through its multiple lines and outlets.

 

Breaking From Traditional Customer Demographics

 

Through a unique branding strategy focused segmentation of emotions and experience the Green Growth Brands (CSE:GGB) is choosing to move away from traditional customer demographics. With the extensive brand building experience of their team, the company believes it can capture large segments of the market that are being missed or left disappointed by the current retail experience.

 

Among the brands of Green Growth Brands (CSE: GGB), there appears to be something for everyone—Including an outdoorsy/active living niche of its CAMP brand, a self-care botanical therapy products called Seventh Sense, a surf culture Meri + Jayne brand, feminine targeted Green Lily botanical products, and its flagship dispensary subsidiary called The Source.

 

At the core of the branding is the segmenting by emotion. For example: CAMP focuses on the experience of being one with nature, while Meri + Jayne focuses on combining the feeling of fun and well-being.

 

Perhaps the most intriguing of the company’s assets is its state-of-the-art, patent-pending developer brand Xanthic Biopharma. Xanthic has developed a proprietary process to make THC and CBD water soluble. Water solubility of cannabinoids could have the biggest potential for new products, as many more products from beauty products to edibles and drinks could spawn from this technology.

 

Further Cannabis Branding Efforts

 

As one of the country’s lowest lowest-cost producers, HEXO Corp. (TSX:HEXO) (OTC:HYYDF) has managed to branch out into the adult-use market, while retaining its Hydropothecary brand for medical clients. In this new form of the company, branding is at the forefront, especially given its recent deal struck with Canadian beer giant Molson-Coors. Expect several new products and marketing campaigns to begin in the advent of the company’s new image and name.

 

Named after its Melting Point Extracts brand, MPX Bioceutical Corporation (CSE: MPX) (OTC: MPXEF) is more than just a grower. Diversified across the medical and adult-use cannabis markets MPX has grown in its presence in the US, with imminent plans for ten dispensaries and four production facilities across four states, as well as beginning construction on a production facility in Canada. The company has in its portfolio established brands, such as the namesake MPX, as well as Health4Life, and Salus BioPharma.

 

Dubbing itself “the future of cannabis”, Namaste Technologies Inc. (TSX.V: N) (OTC: NXTTF) began as an international cannabis eCommerce company, operating 32 sites in 20 countries. After gathering data on legal cannabis users for years, now the company is spreading out into other fields, including welcoming CannMart into its portfolio to operate in distribution of medical cannabis. With a dataset of over 50,000 Canadian consumers, Namaste is getting to know the legal cannabis market quite well, and is expanding into new product offerings such as vaporizers and consumables.

 

With a business that operates in both Canada and Uruguay, Auxly Cannabis Group Inc. (TSX.V: XLY) (OTC: CBWTF) runs in both production and dispensaries. The company recently announced a cultivation and retail expansion into Newfoundland and Labrador, through a strategic partnership with Atlantic Cultivation, and the acquisition of large-scale hemp producer Inverell SA in Uruguay for CBD extraction.

 

For a FREE research report on Green Growth Brands (CSE: GGB), visit here

 

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Green Growth Brands Debuts on the Canadian Securities Exchange Under the Symbol “GGB”

COLUMBUS, OH, November 13, 2018 – Xanthic Biopharma Inc. d.b.a. Green Growth Brands (CSE: GGB) (“GGB” or “the company”) will make its trading debut on the Canadian Securities Exchange (CSE) at today’s market open under the ticker symbol “GGB”. The highly-anticipated listing on the CSE represents the completion of the reverse takeover (RTO) announced by the Company in July 2018.

 

“Our listing on the Canadian Securities Exchange represents a significant milestone in the journey of building Green Growth Brands,” said Peter Horvath, CEO of GGB’s operating entity. “The transition to a publicly-traded company will benefit our current investors, give new investors chance to join us and provide the Company with the currency to facilitate our aggressive growth plan.”

 

“Our team has run multi-billion dollar businesses, operating as number ones in their respective categories, competing for customers in saturated mature markets. We’re eager to do it again in the burgeoning North American cannabis industry,” continued Horvath.

 

Highlights:

 

  • GGB’s operations are led by renowned retailer Peter Horvath, former executive at a number of national brands, including Victoria’s Secret, American Eagle Outfitters, DSW and Limited Brands.
  • Mr. Horvath has put together a team of retail experts with significant expertise in building successful international brands.
  • The company is targeting rapid expansion throughout North America and is actively pursuing opportunities in a number of states and provinces.
  • GGB has developed a line of innovative, CBD-based health and beauty products, leveraging the GGB management team’s significant experience in the health and beauty products industry.
  • On July 27, 2018, Green Growth Brands Ltd. announced a business combination with Xanthic Biopharma Inc., developer of a proprietary process to make THC and CBD, the two key active ingredients in cannabis, water soluble.
  • On September 4, 2018, GGB completed the acquisition of Nevada Organic Remedies, a medical and retail marijuana company based in Las Vegas. GGB is in the process of seeking approval for as many as eight additional locations in Nevada with the intent of having the largest footprint in the state. 
  • On September 25, 2018, GGB announced a convertible debenture financing of over C$86 million. Significant investor demand led this offering to be oversubscribed on its initial target of C$55 million. The convertible debt was converted into GGB equity upon completion of its previously announced business combination.
  • On November 5, 2018, GGB announced a subsequent equity raise of C$55 million, to bring total funds raised to over C$140 million. The transaction raised approximately C$30.5 million, and the subscriber has exercised an additional C$24.5 million of common share purchase warrants (payable within 30 days). In both rounds the Company was able to attract top tier strategic investors.

 

“We are focused on North American expansion and in preparation we visited 100 of the best cannabis stores in the market,” noted Mr. Horvath. “What we found was that every single store was underperforming against its potential. The assortments are confusing, the price points are confusing and the rules of engagement are confusing. We will put the consumer at the centre of our model. Brands have to be mirrors, reflecting customers and individuality.”

 

“While many in our industry talk about national brands, our research has found that only a small percentage of consumers actually trust those brands,” continued Horvath. “What they do want is localization and authenticity, and that is what we’ll deliver, as we build our stores and complete deals with large retail partners.”

 

The Canadian Securities Exchange provides companies, including early-stage growth companies and those competing in the cannabis industry, a modern and efficient alternative way of accessing the Canadian capital markets.

 

Source:  Green Growth Brands (CSE:GGB)

About Green Growth Brands

Green Growth Brands brings together a collection of retailers, scientists, botanists, developers, artists and business leaders. All experts in our fields. All with years of hands-on experience. Together, we bring a wealth of experience to product manufacturing and packaging, creating retail opportunities in stores and digital, with top-notch store training and distribution, all at speed and scale.

 

Outperforming the competition takes the right combination of expertise.

 

Our Purpose.

 

To promote fuller lives—through health, wellness and happiness.

 

We build brands that build community.

 

Community sparks happiness, boosts health and offers customers a place to return to time and again.

 

Our Brands.

 

Each of our brands serves a distinct market. But all of them are known for providing remarkable products and unmatched experiences.

 

 

 

More than a place to gather; it’s a way of being.

Be one with nature. Find your center. Meet your tribe. This is CAMP: A store for the cannabis community to find premium products that support and enhance your active lifestyle. It’s more than a place to gather, it’s a movement, a way of being. Start your journey to self-discovery with a visit to CAMP and discover your new happy place.

 

 

 

 

Awaken your body’s natural healing system.

This line of beautiful, efficacious, CBD infused beauty products will soon be available nationally. From body wash, lotions and balms, to hair care, lip balm and sun products, Seventh Sense is meant to awaken your body’s natural healing system to promote calm, better sleep, happiness and health.

 

 

 

Where good times and good health meet.

Be your bold, carefree self. At Meri+Jayne, we craft and curate an unexpected mix of cannabis products that lets you do you. This is where good times and good health meet, where you can come to let loose and find new ways to make every moment more fun. Need a tip or two? Our friendly staff knows what’s up. Come check it out. Do what you feel. #ChillAtWill

 

 

 

 

A new world of wellness.

This is a store that is designed especially for women to explore their femininity. Incredible botanically led beauty products. Beautiful, inviting, comfortable interiors. Friendly and knowledgeable guides. Green Lily is a whole new world of wellness with products that match her every need.

 

 

 

 

Our favorite customer experience in Las Vegas—and beyond.

Due to its meticulous layout, efficient operation and friendly, knowledgeable staff, The Source was voted “Best of the City” for Las Vegas by NPR’s Desert Companion magazine. The Source is the retail brand of Nevada Organic Remedies, LLC, a vertically integrated medical and retail marijuana company that holds four Nevada marijuana licenses, including dispensary, cultivation, production and distribution. It’s easily one of the most highly productive retail stores we’ve ever seen.

 

 

 

 

Unique intellectual property that drives innovation

Xanthic is a developer of a patent-pending proprietary process to make THC and CBD, the two key active ingredients in cannabis, water soluble. As a result of our Business Combination, GGB will be able to use this process to create innovative new products and ways to enjoy all the benefits of this powerful plant.

 

Source:  https://www.greengrowthbrands.com/

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