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Expansion Plans for Placement of Hooters Spirits Include its Franchised Restaurants and Off-Premise Retail Distribution
Amityville, NY – February 11, 2020 — Iconic Brands, Inc. (OTCQB: ICNB) (“Iconic” or the “Company”), today announced that its private-label Hooters Spirits products, a premium line of alcohol beverages that includes an array of vodka, gin, rum, tequila and whiskey options, is now available in Hooters corporate restaurants in 22 states across the United States. Iconic is supporting the rollout of the product line with marketing initiatives to help raise awareness of the brand, both inside and outside of the Hooters restaurants.
Iconic is currently engaged in the second phase of a 2-phase expansion rollout of its Hooters Spirits product line. It successfully completed Phase 1 with the expansion of the product line into all Hooters corporate restaurants where permissible by state law. Phase 2 will continue the expansion of the Hooters Spirits product line into franchise restaurants where permissible by state law. Franchise stores are adding Hooters Spirits products as they choose and see fit. Phase 2 will continue with the expansion and distribution of Hooters Spirits products into off-premise retail locations.
The rollout and marketing campaigns will feature event launches, contests and giveaways, including an autographed Chase Elliott No. 9 Hooters Spirits Chevy Camaro ZL1 diecast giveaway, social media campaigns, and the launch of additional bottle sizes.
Richard DeCicco, Chief Executive Officer of Iconic, stated, “This is an opportune time to begin the execution of our rollout plan on a much greater scale. The Hooters Spirts product line has been a hit with patrons and fans of Hooters, and we look forward to expanding distribution worldwide. As a 36-year-old brand, Hooters has an incredibly loyal following, and we intend to use that to capitalize on the success of this line of spirits.”
Iconic has a strong relationship with the Hooters chain of casual restaurants and makes its products available on Hooters menus through a private-label affiliation.
Iconic provides full-service turnkey private labeling-enabled expertise in product sourcing, product development, brand development, marketing and distribution.
The full line of Hooters Spirits includes Vodka, Gin, Rum (Dark & Light), Tequila (Silver & Gold), American Whiskey and Hooters Heat Cinnamon Whiskey.
Hooters of America, LLC, is the franchisor and operator of more than 410 Hooters restaurants in 38 states and 24 countries. Known for its world-famous Hooters Style chicken wings, the first Hooters restaurant opened its doors in 1983 in Clearwater, Florida.
About Iconic Brands, Inc.
Iconic Brands, Inc. is a lifestyle branding company with the highest expertise of developing, from inception to completion, alcohol beverages for itself and third parties. Iconic markets and places products into national distribution through long-standing industry relationships. Iconic is a leader in “celebrity branding” of beverages, procuring superior and unique products from around the world and branding its products with internationally recognized celebrities. It currently offers Bellissima Prosecco and BiVi Vodka. In addition, Iconic developed the Hooters Spirits line of premium spirits in partnership with United Spirits, Inc., a leading private-label beverage company and affiliate of Iconic, for Hooters restaurants and off-premise retail locations both domestically and internationally.
Please visit the Company’s websites and follow it on social media.
Websites: Iconicbrandsusa.com; bivivodka.com; bellissimaprosecco.com
Twitter: @IconicBrandsUS; @HootersSpirits; @BiviVodka
Instagram: @IconicBrandsUSA; @HootersSpirits; @BellissimaProsecco; @Bivivodka
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act. These forward-looking statements are made on the basis of the current beliefs, expectations, and assumptions of management, are not guarantees of performance, and are subject to significant risks and uncertainty. These forward-looking statements should, therefore, be considered in light of various important factors, including those set forth in Iconic’s reports that it files from time to time with the Securities and Exchange Commission and which you should review, including those statements under “Item 1A – Risk Factors” in Iconic’s Annual Report on Form 10-K.
Contact:
Info@IconicBrandsUSA.com
Source: Iconic Brands, Inc.
QVC’s Two-Segment Feature of Bellissima Prosecco and Sparkling Wines on January 8, 2020, Creates Huge Demand
Zero Sugar Sparkling Wine – Sparkling Rosé Wine – Prosecco DOC Brut
Amityville, NY – January 31, 2020 – Iconic Brands, Inc. (OTCQB: ICNB) (“Iconic” or the “Company”), today announced that the Bellissima line of Prosecco and Sparkling Wines was featured on QVC on January 8, 2020, in two show slots. The shows were aired at 5 pm and 8 pm ET, and both segments were met with massive success as Bellissima Prosecco and Sparkling Wines sold an estimated 10,000 bottles, reaching sales of $146,000. This was Christie Brinkley and Bellissima’s second appearance on QVC, with their initial debut on December 4, 2019. Due to the success of the January 8 promotion, QVC would like Christie Brinkley and Iconic back for future segments to showcase the Bellissima line of Prosecco and Sparkling Wines.
Please use the links below to view the QVC segments:
- https://www.youtube.com/watch?v=AgvK2OiPX4Y
- https://www.youtube.com/watch?v=_gWE7hccYoc
Richard DeCicco, Chief Executive Officer of Iconic, stated, “Christie Brinkley has consistently done an amazing job as our partner in showcasing our products, and we are thankful to QVC and the gracious QVC hosts, David Venable and Alberti Popaj. Since the shows’ airing on January 8, 2020, we are excited to announce that QVC would like us back to participate in future shows to showcase our delicious Bellissima products. We know there is strong demand for healthier alcohol options, and our Prosecco and Sparkling Wines are all made with organic grapes and certified vegan and gluten-free — and we even have a sugar-free option. This continued exposure goes a long way to increasing our sales, strengthening our brands, adding visibility, and growing demand.”
Bellissima’s offerings include Prosecco DOC Brut, Sparkling Rosé Wine, and Zero Sugar Sparkling Wine, all made with organic grapes and certified vegan and gluten-free.
In Italian, Bellissima doesn’t just mean beautiful, but “most beautiful.” This spirit inspires the Company’s collection of Prosecco and Sparkling Wines, developed in concert with one of the world’s most beautiful women, Christie Brinkley.
The Company believes an occasion for Bellissima is an occasion to celebrate life’s most beautiful moments among friends, family, lovers, and lovers-to-be. So have fun. Flirt. Smile. Laugh. Love. Open your eyes to all the beauty the world has to offer. And in those moments, remind yourself: #ThisIsBellissima.
To learn more about Bellissima products, recipes, and more, please use this link: http://bellissimaprosecco.com/
To purchase Bellissima beverages online, please use this link: https://www.splashwines.com/pages/bellissima.
Or visit your local wine merchant to purchase in store.
About Iconic Brands, Inc.
Iconic Brands, Inc. is a lifestyle branding company with the highest expertise of developing, from inception to completion, alcohol beverage products for itself and third parties. Iconic Brands markets and places products into national distribution through long-standing industry relationships. Iconic is a leader in “Celebrity Branding” of beverages, procuring superior and unique products from around the world and branding its products with internationally recognized celebrities. The Bellissima offerings include Prosecco DOC Brut, Sparkling Rosé Wine, and Zero Sugar Sparkling Wine, all made from organic grapes and certified vegan and gluten-free. In addition, Iconic also develops private label spirits for domestic and international established chains.
Please visit the Company’s websites and follow it on social media.
Websites: Iconicbrandsusa.com; Bellissimaprosecco.com
Instagram: @IconicBrandsUSA; @BellissimaProsecco
Facebook: @IconicBrandsUS; @BellissimaProsecco
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act. These forward-looking statements are made on the basis of the current beliefs, expectations, and assumptions of management, are not guarantees of performance, and are subject to significant risks and uncertainty. These forward-looking statements should, therefore, be considered in light of various important factors, including those set forth in Iconic’s reports that it files from time to time with the Securities and Exchange Commission and which you should review, including those statements under “Item 1A – Risk Factors” in Iconic’s Annual Report on Form 10-K.
These forward-looking statements should not be relied upon as predictions of future events, and Iconic cannot assure you that the events or circumstances discussed or reflected in these statements will be achieved or will occur. If such forward-looking statements prove to be inaccurate, the inaccuracy may be material. You should not regard these statements as a representation or warranty by Iconic or any other person that we will achieve our objectives and plans in any specified timeframe, or at all. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Iconic disclaims any obligation to publicly update or release any revisions to these forward-looking statements, whether as a result of new information, future events or otherwise, after the date of this press release or to reflect the occurrence of unanticipated events, except as required by law.
Attachment
- Iconic Brands, Inc.
Contact: Info@IconicBrandsUSA.com IR@iconicbrandsusa.com
Source: Iconic Brands Inc
About Iconic Brands
ICONIC BRANDS: FROM CONCEPT TO COMPLETION
Iconic Brands mission is to be the industry leader in brand development, marketing, and sales of the highest quality alcoholic beverages by capitalizing on our ability to procure superior and unique products from around the world. Our relationships with internationally recognized celebrities will be leveraged to add value to an already extraordinary product and create brand awareness in unbranded niche categories.
BRINGING YOU THE BEST SPIRITS FROM AROUND THE WORLD.
Iconic Brands Inc. (“Iconic”) develops, markets and distributes the highest quality, celebrity branded alcoholic beverages by capitalizing on the ability to procure superior and unique products from around the world and brand the products with internationally recognized celebrities. Based in Amityville, New York, Iconic was founded by Richard DeCicco, a beverage industry innovator with over three decades of experience in the global beverage alcohol business.
Iconic is under contract with United Spirits who is a federally-licensed importer and distributor of alcoholic beverages. Iconic Brands is also under contract with Dan Kay, who maintains a New York State warehousing license for alcoholic beverages.
WHAT WE DO
We take your product idea from concept to completion, everything from sourcing, flavor profiles, packaging, design, marketing and distribution. Iconic Brands also has the ability to align your brand with select celebrity endorsement.
Iconic Brands is vertically integrated and strategically positioned in New York. Iconic Brands is under contract with United Spirits who is Federally licensed to both import and sell to wholesale licensed distributors in all 51 markets in the United States.
The above licenses are tremendous assets that not only represent value in terms of dollars but more importantly time savings for a company looking to “hit the ground running” in its effort to enter the spirits industry.
About Bellissima
Our commitment to producing the most beautiful collection of Prosecco and Sparkling Wines, all vegan and made with organic grapes, is embodied by our process: from the vineyard- where we work in reverence to our Italian soil and the natural cycles of the vines- to the environmentally-friendly materials we use in our packaging. Like Christie, a life-long vegetarian and environmental rights advocate, we believe it’s vital to preserve the natural beauty of the world around us.
About Treviso
Located about 50km due north of Venice, in the heart of Italy’s Veneto region, is Treviso, a city known as the original producer of Prosecco. With its rolling hills, its ancient cathedrals, and the rivers Botteniga and Sile flowing throughout its walled urban center, it is a place of unmatched natural beauty.
Our vineyards here are cultivated organically, in harmony with the region’s natural rhythms. We work with deep respect for our soil, a unique white limestone originating from the river Piave, which lends Bellissima a uniquely complex floral aroma. We don’t rush nature, but work patiently to achieve Prosecco and Sparkling Wines that reflect the rarified beauty of the region from which they came.
About Bivi Vodka
BiVi is crafted by Master Distiller Giovanni La Fauci, who began his career when he was only eleven years old.
Giovanni is old-school. Using Sicilian fruitwoods from the trees of blood oranges and Sicilian lemons, he only fires his stills when the moon is just right. Says Giovanni, “it has to be a certain moon. If not, go home and go to sleep.”
About Christie Brinkley
Since being discovered by a photographer in Paris while still in art school, Christie has appeared on over 500 magazine covers worldwide, served as a spokeswoman for CoverGirl, and performed on Broadway, in television, and in film.
Though undoubtedly beautiful herself, Christie has always endeavored to help others feel beautiful. She started Christie Brinkley’s Authentic Skincare line to help fight aging, and helped create Hair2Wear, which offers women innovative and fashion-forward hair extensions for hair-to-go. Her New York Times best-selling book of beauty secrets, Timeless Beauty, offers guidance on what to eat, how to apply makeup, and what to wear.
Given Christie’s commitment to creating and preserving beauty—in herself, in others, and in the natural world—it’s no surprise that her line of Prosecco and Sparkling Wines are imbued with her Bellissima spirit.
As she says, “Dream big Bellissima dreams, and may they all come true!
About Chazz
Chances are good that you will recognize Chazz Palminteri from his prominent roles in films such as A Bronx Tale, The Usual Suspects, and Analyze This.
Like BiVi, Chazz is proud to be 100% Sicilian. Chazz has long been an aficionado of Continental European vodka, but he shares our passion for all things Sicilian, and became an enthusiastic collaborator during BiVi’s infancy.
Source: http://www.iconicbrandsusa.com/
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