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Marking Kubient’s First Programmatic OTT Desktop Partnership
New York, NY – March 3, 2021 – Kubient (NASDAQ: KBNT) (KBNTW), the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, today announced its partnership with TronTV, the free AVOD streaming service reaching 85 million monthly viewers, as the platform’s first premiere programmatic partner to detect ad fraud. The partnership will mark Kubient’s first play in the desktop app space.
“As fraud continues to be prevalent in the media space, it continues to grow in the OTT video space which can be problematic for brands” said Bruce Warshaw, VP of Programmatic at Kubient. “We look forward to working with TronTV to ensure its ecosystem remains premium and free of ad fraud, continuing to attract advertisers to its platform.”
TronTV turned to Kubient for its expertise in fraud prevention and its proprietary Kubient Artificial Intelligence (KAI) to identify, flag, and prevent ad fraud in real time, enabling advertisers to bid on inventory without hesitation for fear of fraudulent traffic. TronTV has a unique advertising experience because their content and ads are distributed through multiple owned and operated platforms.
Through the partnership, advertisers and TronTV will both have more visibility and transparency during the programmatic process, allowing TronTV to better understand the advertisers buying inventory and giving the advertisers more insight on the inventory and traffic they are purchasing.
“With an AVOD business model, we’re committed to providing a quality ad experience for our users, as well as providing a premium environment for our advertisers,” said Nick Brondo, Head of Global Programmatic Ad Partnerships & Platform at TronTV. “Fraud continues to negatively impact the advertisers and publishers, which is why we’re partnering with a leader like Kubient, to help keep our platform safe.”
To learn more about Kubient and TronTV’s partnership, please visit www.kubient.com.
About Kubient
Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient’s next generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. Kubient’s platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Cloud is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats. For additional information, please visit www.kubient.com.
About TronTv
TronTv is an entertainment focused VOD platform that reaches over 83 million users each month. Our publishing footprint spans both web and CTV platforms reaching the consumer where they consume content. We now offer localized content in 16 languages.
Content spans from Entertainment News, Movie Trailers, Video Game News and Game Play, Sports, Travel and Food.
Forward-Looking Statements
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.
Kubient Public Relations
Clarity PR
Will Vogel
Kubient Investor Relations
Gateway Investor Relations
Matt Glover and Tom Colton
T: 1-949-574-3860
SOURCE Kubient
New York, NY – January 25, 2021 — Kubient (NasdaqCM: KBNT, KBNTW) (“Kubient” or the “Company”) , the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, today announced that it has engaged Lake Street Capital Markets, LLC (“Lake Street”), a research-powered investment bank focused on growth companies, to provide Merger and Acquisition (“M&A”) services within the advertising technology (“ad tech”) ecosystem. More specifically, Lake Street will look for mergers, acquisitions, or strategic investments in complementary businesses, brands, and technologies, which will ultimately allow Kubient to provide innovative solutions for publishers and advertisers.
“We are consistently focused on providing the most value possible to clients, and our engagement with Lake Street Capital will enable us to more quickly develop innovations as we grow our technological capabilities,” said Paul Roberts , Interim CEO and Founder of Kubient. “A key initiative for Kubient in this new year will be to continue building out our Audience Cloud marketplace. Now, with the optionality to merge, acquire, or invest in complementary businesses, we will be able to accomplish this goal at a much faster rate.”
To learn more about Kubient and its solutions for brands and publishers visit www.kubient.com .
About Kubient
Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient’s next generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. The Company’s platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Cloud is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats. For additional information, please visit https://kubient.com .
About Lake Street Capital Markets, LLC
Founded in 2012, Lake Street Capital Markets, LLC is a full-service boutique investment bank focused on dynamic high-growth companies and sectors of the economy. Our research enables institutional investors to understand emerging secular trends and identify innovative companies best positioned to benefit. Lake Street provides access to capital, mergers and acquisitions advice, and strategic counsel with a focus on building relationships to unlock value and growth. At the core of everything we do is our commitment to providing informed advice and exceptional service to our clients. For more information visit http://www.lakestreetcapitalmarkets.com/
Forward-Looking Statements
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.
Kubient Public Relations
Clarity PR
Molly Gagnon
T: 1-401-207-9370
molly@clarity.pr
Kubient Investor Relations
Gateway Investor Relations
Matt Glover and Tom Colton
T: 1-949-574-3860
Kubient@gatewayir.com
SOURCE Kubient
About Kubient
Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient’s next generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. The Company’s platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Cloud is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats.
What we do
We are obsessed with developing audiences, and disruptive innovation that transforms the relationship between brands, media, and their audiences. Creating a new generation of audience automation platforms that harnesses data to connect brands across all digital channels, and ad formats. In a transparent, brand safe environment.How we do it
We build meaningful relationships between advertisers and their audience. Our tech + audience specialists enable our partners to optimize the supply chain so they maximize the value of their audience, media budgets, and inventory yield. Enabling brands to stop buying placements and start reaching an audience of one at scale, and publishers from selling their site inventory to monetizing their audiences.Products
KAI™ INSTREAM AD FRAUD PREVENTION
Preventing fraud in the room where it happens
If you removed ad fraud in real-time and 20% of every advertising dollar didn’t go towards fake people.
Advertisers’ could ensure they buy and optimize budgets on clean traffic. Providing more time to focus on their audience and less time requesting refunds and deductions for fraud.
KAI™ makes this finally possible.
Publishers can finally have peace of mind knowing unwanted visitors don’t reach advertisers and improving advertising metrics related to performance in the process. No more clawbacks nor more panicking
KAI™ makes this happen.
KAI™ was developed using the latest artificial intelligence technologies. It combines real world data, computed data and real-time data into a seamless prediction engine. This allows KAI™ to evolve with fraud techniques so you can feel secure knowing KAI™ has you covered.
THE AUDIENCE MARKETPLACE
A CLOUD REAL-TIME BIDDING TECHNOLOGY
Simple Integration
Whether you’re a buyer or seller it’s easy to connect to our cloud. OpenRTB, PreBid and BidSwitch compatible
Clear Transparency
No pricing opaqueness, see what everyone is earning on every transaction.
Full Protection
Complete coverage of both malicious ads and invalid traffic, with GeoEdge and KAI™ rest assured your transactions are safe.
Smart Bidding
The spray and pray approach to Real-Time Bidding has surpassed its usefulness. With Kubients pre-targeting and curated connections, buyers and sellers don’t have to worry about irrelevant bids and requests mucking up performance.
TRANSFORMING DIGITAL OUT OF HOME ADVERTISING
RTB Digital Out Of Home is here!
How RTB Digital Out Of Home Works
Experience the power of real-time cloud-based infrastructure unlocking the value of supply & demand at scale. Our transparent open marketplace connects buyers and seller audiences together in a dynamic, data-driven programmatic environment.
Flexible end to end marketplace.
Everything supply and demand partners need to trade efficiently & effectively. You choose based on your needs and workflow. From ad-serving, self-serve or managed accounts. To trading through your preferred dashboard, DSP or SSP. We enable everyone to connect into the marketplace. Their way.
SOURCE: Kubient, Inc.
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