Nightfood Opportunity Overview
Bears are programmed to consume as many calories as they can before hibernation. This behavior is critical to their survival.
Humans carry similar biological programming. Thousands of years ago, this was life-and-death for the caveman. Now, with millions of calories in the fridge, it’s a big problem.
Over 80% of Americans snack regularly at night. Every week, over 700 million nighttime snacks are consumed and over $1B is spent. The most popular choices are known to be both unhealthy and disruptive to sleep quality: ice cream, chips, cookies, and candy top the list.
>> This outdated human survival mechanism presents a multi-billion dollar opportunity.
>> The vast majority of at-home ice cream consumption occurs shortly before bedtime.
>> IRI data shows over 85% of consumers 18-54 snack regularly at night. Ice cream is the go-to choice for millions.
We know most consumers prefer snacks with functional benefits, and almost all consumers would prefer better sleep. Mintel and Nestle see sleep-friendly snacking as a powerful new trend.
Consumers have shown great enthusiasm to try “better-for-you” ice creams in recent years, and mainstream media continues to educate consumers about the link between nutrition and sleep.
At Nightfood, we believe we’re pioneering the next multi-billion dollar category, changing the way regular people snack at night.
What you Eat Before Bed Matters
Sleep experts formulated Nightfood for guilt-free nighttime snacking with a sleep-friendly nutritional profile.
THE NIGHTFOOD DIFFERENCE
Formulated with Better Sleep in Mind
Here at Nightfood, our team of sleep and nutrition experts developed our delicious ice cream to be sleep-friendly for healthier night snacking
Reality check: Nightfood contains no drugs or sleep aids. It’s simply better sleep hygiene, like less screen time before bed, or keeping your bedroom cool and dark. Don’t expect miracles or think of it as a magic cure for insomnia.
But, for anybody who ever eats ice cream at night, Nightfood is better, healthier, and more sleep-friendly. Why would you ever go back to “regular” ice cream??
Learn about our visionary management team and world-class Board of Advisors.