Over 75% of adults under 18-54 snack between dinner and bed. Americans combine to spend over $50B annually on snacks consumed before bed, and the most popular choices are cookies, chips, ice cream, and candy*. It is understood that these popular nighttime snack choices are not only unhealthy, but contain ingredients that can be disruptive to sleep quality. NightFood offers consumers better nighttime snack options, with its line of better-for-you snacks that satisfy nighttime cravings in a better, healthier, more sleep-friendly way.
In its “Food and Drink Trends 2017” report, leading marketing intelligence agency Mintel identified nighttime specific food and beverages as one of the “most compelling and category changing” trends for 2017 and beyond.
At NightFood, we believe we’re pioneering the next multi-billion dollar category, changing the way regular people snack at night.
*All stats from Symphony IRI State of the Snack Industry Report 2013 and 2014
Learn about our visionary management team and world-class Board of Advisors.
NightFood founder Sean Folkson is a formerly frustrated nighttime snacker whose late-night cravings led him to seek a better solution for himself and others. When he couldn’t find a night snack he could keep in the house that would be healthy, delicious, convenient, and sleep friendly, he decided to create the NightFood product line and bring it to market.
Prior to founding NightFood, Folkson served as president of Specialty Equipment Direct, Inc., an online distributor of floor removal equipment which he founded and quickly grew to 7-figure revenues.
From 1998 through 2008 he served as president of AffiliatePros.com, Inc. an internet marketing company which he founded, and which provided the start-up capital to launch Specialty Equipment Direct.
Mr. Folkson received a B.A. in Business Administration with a concentration in marketing from S.U.N.Y Albany in 1991.
Folkson was elected president, CEO and a director upon formation of the Company. He has been CEO and President of our subsidiary NightFood, Inc., a New York corporation, since its formation.
VP OF ICE CREAM
Jim Christensen is the former Vice President of Ice Cream Sales for Unilever. For over 20 years at Unilever, he led sales and distribution initiatives for brands such as Ben & Jerry’s, Klondike, Breyers, and Good Humor.
Jim joined the Nightfood team in June of 2018. His directive is to launch Nightfood ice cream rapidly into national distribution through supermarket, drug, convenience, and other channels.
Understanding that the overwhelming majority of at-home ice cream consumption occurs in the hours before bed, Christensen has identified Nightfood as the next evolution in better-for-you ice cream.
Mark has over 37 years of experience as a seasoned financial and management professional. He has served as Chief Financial Officer of several small cap public companies since 2004 where he oversaw virtually every aspect of the company’s operations, administration, customer service, and human resources and worked closely with the company’s Executive Team, Board of Directors and investment advisors. Mr. Noffke was a Managing Director of a boutique investment bank, where he conducted due diligence and acquisition analysis in various industries, including waste recycling, forest products and automotive. Mr. Noffke, has served as the chief financial officer and a Director of U.S. Forest Industries, Inc., a timber manufacturing company, where he was responsible for developing the company’s accounting infrastructure. Mr. Noffke, is a Certified Public Accountant and has a Bachelor of Science in Accounting from Valparaiso University in Indiana. Mr. Noffke, is an exceptional visionary and a master team-builder and motivator. Mr. Noffke, possesses a core competence small business and thorough understanding of the back-office metrics.
WHAT YOU EAT BEFORE BED MATTERS
“Eating the wrong snacks in the hours before bed can impair your sleep. Both junk and energy snacks should be avoided for obvious reasons.”
DR. MICHAEL GRANDNER
DIRECTOR OF THE UNIVERSITY OF ARIZONA SLEEP AND HEALTH RESEARCH PROGRAM
SLEEP EXPERT & NIGHTFOOD ADVISOR
SPECIALLY FORMULATED FOR NIGHTTIME CRAVINGS
Unlike other healthier snacks and nutrition bars, which are typically formulated to boost energy, delicious NightFood bars are specifically formulated for snacking between dinner and bed.
What’s special about NightFood is as much about what we leave out as what we put in. Sleep and nutrition experts agree that there are certain do’s and don’ts if you’re going to snack before bed. NightFood is formulated to meet these expert recommendations.
Crush those cravings.
EASY ON THE CALORIES
How many calories should your night snack be? Experts agree that the magic number is right around 150. You might be surprised to learn that they recommend mostly complex carbs, with a moderate amount of protein, and plenty of calcium and magnesium.
But where does one find such a treat?
LESS SUGAR THAN A CUP OF SKIM MILK
Similar to when you drink too much alcohol, eating high sugar and high glycemic snacks before bed can wreck your sleep quality and leave you feeling hung-over. We made sure NightFood is lower in sugar. In fact, each bar has 25-33% less sugar than an 8-ounce glass of skim milk, and about half of what you’d find in a typical greek yogurt. We won’t mention the cookies, chips, or ice cream you sometimes end your day with 🙂
Finally, a better night snack!
JUST THE RIGHT AMOUNT OF PROTEIN
Protein is great…if it’s the middle of the day and you’ve got a lot to do. That’s why so many energy bars and healthy snacks are formulated to be high in protein—but at night, right before bed, the last thing you want is that energy boost. Too much protein can cause alertness in both your mind and digestive system.
That’s why it’s important to choose a nighttime snack with the right amount of protein.
“Ahhh, this snack is just right.”
HIGH IN FIBER
High-fiber snacks like NightFood have a lower glycemic index and can help you feel perfectly satisfied with way fewer calories. That’s especially important at night when your brain responds to food very differently than it would earlier in the day, signaling you to keep snacking even when you’ve had enough.
Unlike some other high-fiber snacks, NightFood bars also taste great.
No need to sacrifice.
ZERO GUILT BEFORE BED
You work hard all day and tried your best to eat right…but sometimes, before bed, you have a snaccident.
That’s cool. You’ve been hard enough on yourself. When you munch on a NightFood bar, you’ve got zero reasons to feel guilty.
Get a guilt-free night’s sleep.