NightFood Holdings, Inc. (NGTF)

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Nightfood Welcomes Category Expansion with First Global Entrant

Tarrytown, NY – September 28, 2020 –  Nightfood, Inc. (OTCQB: NGTF), the better-for-you snack company pioneering the category of sleep-friendly snacks for nighttime, today commented on the nighttime snack market and consumers’ quest for better sleep in the post-COVID world.

 

This industry commentary comes on the heels of a major announcement by PepsiCo.  Earlier this month, the world’s second-largest food and beverage company announced the launch of Driftwell, a beverage designed to help consumers relax at night and get better sleep.  The Driftwell project was started in 2019, and the brand is expected to hit shelves in early 2021.  BeverageDaily reports this is the fastest Pepsi has ever rushed a new product to market.

 

“We started this project before COVID, but especially now with all the stress, we’re juggling a lot of things and need sleep,” says Emily Silver, vice president of innovation and capabilities at PepsiCo Beverages North America. “The concentration around sleep wellness or sleep hygiene has massively increased in the last few years.”

 

The Better Sleep Council reports consumers self-assessment of sleep quality took a drastic turn for the worse in early 2020, with 52% negatively rating their sleep quality in March of 2020, compared to 43% just two months earlier, and 38% in a 2019 study.

 

“Pepsi’s Driftwell launch helps us in more ways that just providing consumer and retailer validation for the sleep-friendly category,” commented Nightfood CEO Sean Folkson.  “Pepsi has stated they intend to make relaxation and sleep quality a major point of awareness for the American consumer as part of the overall wellness conversation.  With over 200 million adults snacking regularly at night, Pepsi’s hard work and marketing dollars will complement our efforts and help bring the spotlight to Nightfood as the leader in the sleep-friendly nutrition category.  With Pepsi on the beverage side, and Nightfood on the snack side, their efforts can help drive our growth.”

 

Folkson has long believed in the inevitability of a nighttime specific, sleep-friendly snack category which would allow consumers to satisfy biologically driven nighttime cravings in a better, healthier, more sleep-friendly way.  Personified on Nightfood packaging as the Cravemonster™, these hard-wired nighttime cravings, along with decreased willpower at night, stress and other lifestyle factors, drive Americans to consumer over $50 billion annually in snacks between dinner and bed.  The most popular choices are cookies, chips, candy, and ice cream, and all are understood to be both unhealthy, and sleep-disruptive.

 

“One of the things that got me so excited about joining the Nightfood team was my confidence in the vision that this category was truly inevitable,” added Jenny Mitchell, Nightfood COO.  “Millions of consumers are struggling with both unhealthy snacking and with sleep.  Today’s modern consumer is constantly looking for healthier choices with additional functional benefit.  It’s difficult to imagine a future where the sleep-friendly nutrition category doesn’t exist, populated by global players. We’re happy that a global giant like Pepsi/Frito-Lay is now stepping in and stepping up to do much of the heavy lifting.”

 

“I believe all the major food and beverage companies have their eyes on this category,” Folkson added.  “In addition to this Pepsi launch, we’ve seen CEOs and other top executives from Kellogg’s, Mondelez, and Nestle talking about nighttime specific consumption patterns and consumer demand.  COVID-related stress and sleep problems may or may not accelerate timelines, but the attention is there either way. The nighttime snack category obviously has very strong potential.  And, as early as it is in the game, I’m happy the Nightfood brand is in position to lead the category.”

 

About Nightfood Holdings:

 

Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc. and MJ Munchies, Inc.

 

Nightfood has expanded distribution for its ice cream into major divisions of the largest supermarket chains in the United States: Kroger (Harris Teeter), Albertsons Companies (Jewel-Osco and Shaw’s and Star Markets), and H-E-B (Central Market) as well as Lowe’s Foods, Rouses Markets, and other independent retailers.

 

Nightfood won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers.   Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards.

 

Nightfood has been endorsed as the Official Ice Cream of the American Pregnancy Association and is the recommended ice cream for pregnant women.  There are approximately 3,000,000 pregnant women in the United States at any given time, and ice cream is the single most-widely reported pregnancy craving.  With more calcium, magnesium, zinc, fiber, and protein, less sugar and a lower glycemic profile than regular ice cream, Nightfood has been identified as a better choice for expectant mothers.

 

Nightfood is not just for pregnant women.  Over 80% of Americans snack regularly at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion dollars, the majority of it on options that are understood to be both unhealthy, and disruptive to sleep quality.

 

Nightfood was formulated by sleep and nutrition experts with ingredients that research suggests can support nighttime relaxation and better sleep quality.  Scientific research indicates unhealthy nighttime cravings are driven by human biology.  Willpower is also weakest at night, and stress is another contributing factor.  A majority of night snackers report feeling both guilty and out-of-control when it comes to their nighttime snacking.

 

Because unhealthy night snacking is believed to be biologically driven, and not a trend or a fad, management believes the category of nighttime-specific nutrition, which Nightfood is pioneering, can be a billion-dollar category.

 

MJ Munchies, Inc. was formed in 2018 as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces.  The Company is seeking licensing opportunities to market such products under the brand name “Half-Baked”, for which they’ve successfully secured trademark rights.

 

Questions can be directed to investors@Nightfood.com

 

Management also encourages Nightfood shareholders to connect with the Company via these methods:

 

E-mail: By signing up at ir.nightfood.com, investors can receive updates of filings and news releases in their inbox.

 

Telegram: There is now a live, interactive Telegram group which interested parties can join to reach team members and discuss Nightfood. Ask questions, learn more about the company and discuss future prospects. Join the Telegram Group Here: https://t.me/NightfoodHoldings

 

YouTube: The company has established a new YouTube series which will feature weekly videos with team members, insights into latest industry developments, and provide a behind the scenes look at the latest company developments.  Click here to subscribe to Nightfood’s YouTube channel.

 

Forward Looking Statements:

 

This current press release contains “forward-looking statements,” as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to, any products sold or cash flow from operations.

 

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with distribution and difficulties associated with obtaining financing on acceptable terms. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

 

Media Contact:
Tim Sullivan
media@Nightfood.com
732-816-0239

 

Investor Contact:
Stuart Smith
investors@Nightfood.com
888-888-6444, x3

 

Source:  Nightfood, Inc.

Nightfood Holdings Subsidiary MJ Munchies Signs Letter of Intent to Enter Colorado Market With Half-Baked THC-Infused Drinks and Edibles

TARRYTOWN, NY, November 27, 2018 – MJ Munchies, Inc., a wholly owned subsidiary of Nightfood Holdings, Inc. (OTC: NGTF), has announced a Letter of Intent has been signed with a cannabis beverage and edibles company to license the Half-Baked brand in the state of Colorado.

 

MJ Munchies, having registered the Half-Baked mark for federal trademark protection earlier this year, and having been granted trademark protection in the state of California, is now set to launch Half-Baked products in a second state.

 

The final licensing agreement is expected to be completed in the coming weeks, and to include quarterly royalty payments from the Licensee, along with an option to expand the relationship into other states.  There will also be the possibility for the Licensee to acquire the national rights to the Half-Baked brand if certain operational milestones are achieved within certain specified timeframes.

 

The Licensee will have the rights to manufacture, market, and distribute products in Colorado under the Half-Baked brand in both beverages and edibles.  The Agreement will require that a Half-Baked THC-infused beverage in a “shot” format be brought to market before March 31, 2019.

 

“Edibles and beverages are clearly the future of recreational cannabis consumption,” commented MJ Munchies CEO Sean Folkson.  “With the launch of Half-Baked edibles in California next quarter, it was important to us not only to add a second geographic market, but to launch a Half-Baked beverage.  For several reasons, we have agreed that a Half-Baked THC-shot, similar in format to a 5-Hour Energy shot, be the first product brought to market under this agreement.”

 

Management envisions a future where Half-Baked is a leading brand in the national edibles market, which is beginning to take shape.

 

On November 19, 2018, FDA Commissioner Scott Gottlieb stated that he believed federal action on marijuana policy would happen at some point “soon”, and declaring it an “inevitability”.  Against that backdrop, and with ten states currently having legalized recreational marijuana use, Management believes launching a mainstream national edibles brand in 2019 is optimal.

 

Cannabis market research firm Brightfield Group has identified cannabis-infused edibles as the most rapidly evolving cannabis product category.  Their research indicates that $2.3B will be spent on edibles in 2018, projected to hit $5.3B by 2022, with candies, drinks, and baked goods all projected to grow at a rate of between 14% and 16% compound annual growth rate.

 

“We were extremely fortunate to secure the best brand name in the space with Half-Baked,” continued Folkson.  “We’re going to nature it and grow it.   And, when the country reaches its tipping point, we believe Half-Baked will be a tremendous acquisition target for the right multi-national looking for a competitive advantage in a booming US edibles market.”

 

About NightFood Holdings:

NightFood Holdings, Inc. (OTC: NGTF), operates both NightFood, Inc. and MJ Munchies, Inc.

 

NightFood, Inc, “The Nighttime Snack Company”, is a snack food company dedicated to providing consumers delicious, better-for-you, sleep-friendly choices for evening snacking.  According to IRI Worldwide, 44% of snack consumption occurs at night, representing a consumer spend of over $1B weekly on nighttime snacks.  The Company has developed a dynamic infographic at http://NightSnacking.com as a definitive consumer and media resource clearly illustrating the size and scope of the largely untapped nighttime snack category.

 

Market research giant Mintel recently released a report identifying nighttime specific food and beverages as one of their most “compelling and category changing” trends for 2017 and beyond.

 

Consumer’s most popular choices are cookies, chips, and ice cream.  NightFood creates, manufactures, and distributes snacks formulated to help consumers satisfy nighttime cravings in a better, healthier, more sleep friendly way.

 

MJ Munchies, Inc. was recently formed as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces.  The Company intends to market some of these new products under the brand name “Half-Baked”.   Munchies is currently preparing a patent application with the USPTO for a proprietary ingredient to be used in Half-Baked snacks that Management believes will give it a unique and defensible competitive advantage against other recreational edible brands.  The Company believes tremendous opportunities currently exist to launch successful and legally compliant products in this space, and that such opportunities will continue to grow over time.

 

For more information, visit http://ir.nightfood.com and http://nightfood.com

 

Questions can be directed to investors@nightfood.com

 

Forward Looking Statements: 

This current press release contains “forward-looking statements,” as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to, any products sold or cash flow from operations.

 

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with distribution and difficulties associated with obtaining financing on acceptable terms. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

 

Media Contact:

Tim Sullivan

media@nightfood.com

732-816-0239

 

Investor Contact:

Stuart Smith

investors@nightfood.com

888-888-6444, x3

 

Source:  Nightfood Holdings, Inc.

Nightfood Holdings, Inc. Retires 500,000 Shares, Update on Product Launches in Two Multi-Billion Dollar Categories

Tarrytown, NY, Nov. 20, 2018 – Nightfood Holdings, Inc. (OTC: NGTF), a pioneering consumer goods brand development company that owns both Nightfood, Inc. and MJ Munchies Inc., announced today that 500,000 shares of Company common stock have been retired.

 

The shares, originally issued in November 2017 in conjunction with an advertising and consulting agreement, were returned to the Company on November 19, 2018, and immediately retired.

 

“Through no fault of their own, the Consultant was unable to complete the agreed-upon deliverables within the mutually-established timeline,” explained CEO Sean Folkson.  “While the return did take a bit longer than we’d hoped due to some logistical issues which delayed our 10Q filing, we wish to thank the Consultant and their partners for handling this issue in a most cooperative and professional manner.”

 

Management remains focused on protecting and enhancing shareholder value, and expects an exciting end to 2018 and an explosive start to 2019.

 

Nightfood is launching its much-anticipated nighttime ice cream as an answer to America’s $50 billion nighttime snack spend.  The Company has held meetings with five of the largest retail chains in the country over the last several weeks, and has announced a significant retail footprint for Nightfood ice cream can be expected in Q1.  For reasons of confidentiality, the Company has not yet named any retailers that have committed to carrying Nightfood ice cream, although such commitments have now been secured and more are expected.

 

With two ice cream startups having achieved valuations of over $1 billion in this decade, Management believes Nightfood has the unique opportunity to become a major consumer hit in short order.

 

In addition, the January Half-Baked edibles launch in California is expected to lay the foundation and the blueprint to establish Half-Baked as a leading national recreational marijuana edible and beverage brand.

 

With these recent developments, and the opportunity to play a leading role in two burgeoning billion-dollar consumer goods categories, Management believes these shares are more valuable than ever.

 

“To provide some context, the 500,000 shares just retired is a greater than the total shares we’ve issued to all the celebrity brand ambassadors Nightfood has added in the past six months,” added Folkson.  “With Nightfood ice cream only weeks away from hitting shelves in local stores for millions of nighttime snackers, and Half-Baked edibles also launching this coming quarter, we believe our stock is significantly undervalued.  As such, we view the return and retirement of these shares as an extremely valuable transaction for our shareholders.”

 

About Nightfood Holdings:

Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc. and MJ Munchies, Inc.

 

Nightfood, Inc, “The Nighttime Snack Company”, is a snack food company dedicated to providing consumers delicious, better-for-you, sleep-friendly choices for evening snacking.  According to IRI Worldwide, 44% of snack consumption occurs at night, representing a consumer spend of over $1B weekly on nighttime snacks.  The Company has developed a dynamic infographic at http://NightSnacking.com as a definitive consumer and media resource clearly illustrating the size and scope of the largely untapped nighttime snack category.

 

Market research giant Mintel recently released a report identifying nighttime specific food and beverages as one of their most “compelling and category changing” trends for 2017 and beyond.

 

Consumer’s most popular choices are cookies, chips, and ice cream.  Nightfood creates, manufactures, and distributes snacks formulated to help consumers satisfy nighttime cravings in a better, healthier, more sleep friendly way.

 

MJ Munchies, Inc. was recently formed as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces.  The Company intends to market some of these new products under the brand name “Half-Baked”.   Munchies is currently preparing a patent application with the USPTO for a proprietary ingredient to be used in Half-Baked snacks that Management believes will give it a unique and defensible competitive advantage against other recreational edible brands.  The Company believes tremendous opportunities currently exist to launch successful and legally compliant products in this space, and that such opportunities will continue to grow over time.

 

For more information, visit http://ir.Nightfood.com and http://Nightfood.com

 

Questions can be directed to investors@Nightfood.com

 

Forward Looking Statements:

This current press release contains “forward-looking statements,” as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to, any products sold or cash flow from operations.

 

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with distribution and difficulties associated with obtaining financing on acceptable terms. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

 

Media Contact:
Tim Sullivan
media@Nightfood.com
732-816-0239

Investor Contact:
Stuart Smith
investors@Nightfood.com
888-888-6444, x3

Source: NightFood Holdings, Inc.

Half-Baked Brand THC Infused Edibles Coming to California

Tarrytown, NY, Nov. 19, 2018 – MJ Munchies, Inc., a wholly owned subsidiary of Nightfood Holdings, Inc. (OTC: NGTF), announced a partnership with cannabis industry veteran Brian Edwards to launch the Half-Baked edibles line in the state of California.

 

Earlier in 2018, Edwards played an instrumental role in MJ Munchies successfully securing the Half-Baked trademark in California, coordinating a pilot launch which brought Half-Baked cookies from inception to shelf in under eight weeks.

 

Having served in critical positions in cannabis edible and manufacturing ventures since 2015, Edwards has now partnered with MJ Munchies, Inc. to spearhead their launch of the Half-Baked edible products line in California.  The Company intends to use this launch blueprint as a template for national expansion as more states legalize recreational adult use of cannabis.

 

“We have great confidence in Brian and the business plan he’s put together for the California launch,” commented CEO Sean Folkson.  “In early 2019, we will have established a growing and successful operation in California as proof of concept for the edibles line.  From there, we will continue launching Half-Baked branded products in additional states through licensing and other opportunities.”

 

Believing that edibles and drinks are the future of recreational marijuana consumption, MJ Munchies has set out to build the Half-Baked brand as a major national player in the market by using its iconic brand name, proprietary ingredients, and a mainstream consumer appeal.

 

“We have evolved the vision for what the Half-Baked brand can deliver to consumers,” added Edwards.  “That vision is now crystal clear, and we’re bringing it to life.  The packaging and branding will be a magnet for new recreational consumers across the country. The Half-Baked brand name is certainly a unique and valuable asset, but the real value comes from leveraging that to create a powerful brand.  We’re building a consumer-accessible cannabis brand that will command distribution in every dispensary in the country.”

 

The initial Half-Baked line will consist of delicious THC-infused cookies in four flavors; Chocolate Chip, Double Dark Chocolate, Cookies and Cream, and Peanut Butter Oatmeal.   Each cookie will contain the maximum legal amount of THC along with a proprietary Half-Baked ingredient, and will be retail-priced in the competitive range of $16-$20.  Future extensions into brownies/blondies, gummies, and other formats are expected.

 

About NightFood Holdings:

NightFood Holdings, Inc. (OTC: NGTF), operates both NightFood, Inc. and MJ Munchies, Inc.

 

NightFood, Inc, “The Nighttime Snack Company”, is a snack food company dedicated to providing consumers delicious, better-for-you, sleep-friendly choices for evening snacking.  According to IRI Worldwide, 44% of snack consumption occurs at night, representing a consumer spend of over $1B weekly on nighttime snacks.  The Company has developed a dynamic infographic at http://NightSnacking.com as a definitive consumer and media resource clearly illustrating the size and scope of the largely untapped nighttime snack category.

 

Market research giant Mintel recently released a report identifying nighttime specific food and beverages as one of their most “compelling and category changing” trends for 2017 and beyond.

 

Consumer’s most popular choices are cookies, chips, and ice cream.  NightFood creates, manufactures, and distributes snacks formulated to help consumers satisfy nighttime cravings in a better, healthier, more sleep friendly way.

 

MJ Munchies, Inc. was recently formed as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces.  The Company intends to market some of these new products under the brand name “Half-Baked”.   Munchies is currently preparing a patent application with the USPTO for a proprietary ingredient to be used in Half-Baked snacks that Management believes will give it a unique and defensible competitive advantage against other recreational edible brands.  The Company believes tremendous opportunities currently exist to launch successful and legally compliant products in this space, and that such opportunities will continue to grow over time.

 

For more information, visit http://ir.nightfood.com and http://nightfood.com

 

Questions can be directed to investors@nightfood.com

 

Forward Looking Statements:

This current press release contains “forward-looking statements,” as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to, any products sold or cash flow from operations.

 

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with distribution and difficulties associated with obtaining financing on acceptable terms. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

 

Media Contact:
Tim Sullivan
media@nightfood.com
732-816-0239

Investor Contact:
Stuart Smith
investors@nightfood.com
888-888-6444, x3

Source: NightFood Holdings, Inc.

About NightFood Holdings

Nightfood Opportunity Overview

 

Bears are programmed to consume as many calories as they can before hibernation. This behavior is critical to their survival.

 

Humans carry similar biological programming. Thousands of years ago, this was life-and-death for the caveman. Now, with millions of calories in the fridge, it’s a big problem.

 

Over 80% of Americans snack regularly at night. Every week, over 700 million nighttime snacks are consumed and over $1B is spent. The most popular choices are known to be both unhealthy and disruptive to sleep quality: ice cream, chips, cookies, and candy top the list.

 

>> This outdated human survival mechanism presents a multi-billion dollar opportunity.

 

>> The vast majority of at-home ice cream consumption occurs shortly before bedtime.

 

>> IRI data shows over 85% of consumers 18-54 snack regularly at night. Ice cream is the go-to choice for millions.

 

We know most consumers prefer snacks with functional benefits, and almost all consumers would prefer better sleep. Mintel and Nestle see sleep-friendly snacking as a powerful new trend.

 

Consumers have shown great enthusiasm to try “better-for-you” ice creams in recent years, and mainstream media continues to educate consumers about the link between nutrition and sleep.

 

At Nightfood, we believe we’re pioneering the next multi-billion dollar category, changing the way regular people snack at night.

 

What you Eat Before Bed Matters

 

Sleep experts formulated Nightfood for guilt-free nighttime snacking with a sleep-friendly nutritional profile.

 

THE NIGHTFOOD DIFFERENCE

 

Formulated with Better Sleep in Mind

 

Here at Nightfood, our team of sleep and nutrition experts developed our delicious ice cream to be sleep-friendly for healthier night snacking

 

Reality check: Nightfood contains no drugs or sleep aids. It’s simply better sleep hygiene, like less screen time before bed, or keeping your bedroom cool and dark. Don’t expect miracles or think of it as a magic cure for insomnia.

 

But, for anybody who ever eats ice cream at night, Nightfood is better, healthier, and more sleep-friendly. Why would you ever go back to “regular” ice cream??

 

Leadership

 

Learn about our visionary management team and world-class Board of Advisors.

 

Sean FolksonSean Folkson

CEO

 

NightFood founder Sean Folkson is a formerly frustrated nighttime snacker whose late-night cravings led him to seek a better solution for himself and others. When he couldn’t find a night snack he could keep in the house that would be healthy, delicious, convenient, and sleep friendly, he decided to create the NightFood product line and bring it to market.

 

Prior to founding NightFood, Folkson served as president of Specialty Equipment Direct, Inc., an online distributor of floor removal equipment which he founded and quickly grew to 7-figure revenues.

 

From 1998 through 2008 he served as president of AffiliatePros.com, Inc. an internet marketing company which he founded, and which provided the start-up capital to launch Specialty Equipment Direct.

 

Mr. Folkson received a B.A. in Business Administration with a concentration in marketing from S.U.N.Y Albany in 1991.

 

Folkson was elected president, CEO and a director upon formation of the Company. He has been CEO and President of our subsidiary NightFood, Inc., a New York corporation, since its formation.

 

 

Jim ChristensenJim Christensen
VP OF ICE CREAM

 

Jim Christensen is the former Vice President of Ice Cream Sales for Unilever. For over 20 years at Unilever, he led sales and distribution initiatives for brands such as Ben & Jerry’s, Klondike, Breyers, and Good Humor.

 

Jim joined the Nightfood team in June of 2018. His directive is to launch Nightfood ice cream rapidly into national distribution through supermarket, drug, convenience, and other channels.

 

Understanding that the overwhelming majority of at-home ice cream consumption occurs in the hours before bed, Christensen has identified Nightfood as the next evolution in better-for-you ice cream.

 

 

Mark NoffkeMark Noffke
CFO

 

Mark has over 37 years of experience as a seasoned financial and management professional. He has served as Chief Financial Officer of several small cap public companies since 2004 where he oversaw virtually every aspect of the company’s operations, administration, customer service, and human resources and worked closely with the company’s Executive Team, Board of Directors and investment advisors. Mr. Noffke was a Managing Director of a boutique investment bank, where he conducted due diligence and acquisition analysis in various industries, including waste recycling, forest products and automotive. Mr. Noffke, has served as the chief financial officer and a Director of U.S. Forest Industries, Inc., a timber manufacturing company, where he was responsible for developing the company’s accounting infrastructure. Mr. Noffke, is a Certified Public Accountant and has a Bachelor of Science in Accounting from Valparaiso University in Indiana. Mr. Noffke, is an exceptional visionary and a master team-builder and motivator. Mr. Noffke, possesses a core competence small business and thorough understanding of the back-office metrics.

 

 

Source:  https://nightfood.com/

 

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