RYU Apparel Inc.

(TSXV:RYU.V) (OTCQB:RYPPF)

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Denim Price Drop Affected By Athleisure Sports Apparel Popularity

New York NY – October 25, 2018 – A new generation of urban fashion disruptors is continuing to steal market share from major brands, riding the athleisure trend to define new market segments. Major players such as Adidas (OTC:ADDYY) and Foot Locker, Inc.(NYSE:FL), who once dominated the sportswear industry, are now giving way to new brands such as RYU Apparel Inc. (TSX.V:RYU)(OTC:RYPPF) who continue to innovate with their functional line of urban athletic apparel. Major fashion brands such as Deckers Outdoor Corporation (NYSE:DECK) and PVH Corp. (NYSE:PVH) have also begun to embrace the trend, designing athleisure lines to cater to consumers seeking comfort and quality in the same item.

 

RYU Apparel Inc.’s (TSX.V:RYU)(OTCQB:RYPPF) rise to prominence is particularly impressive in a retail industry that has entered into a profound crisis. The loss of interest in “fast fashion” brands sold by Macy’s and H&M has hit those major retailers hard, forcing them to close stores and cut prices. Investors are questioning the strength of a comeback strategy by Macy’s after it was forced to downsize in several prominent locations. According to the New York Times, H&M reported earlier this year it was holding a $4 billion stockpile of unsold clothes.

 

Athleisure Sales Growth Has Outpaced Traditional Apparel Sales Growth, and the Market Continues to Expand

 

While the financial community debates the depth of the so-called “death of retail”, US sportswear and athleisure sales will total almost $116 billion this year.  This figure represents a year-over-year increase of almost 7%.

 

RYU Apparel Inc.’s (TSX.V:RYU)(OTCQB:RYPPF) is taking it to another level with  revenues doubling each year since 2016.   In fact, RYU outsold both Lululemon and Under Armour combined over its first two years of operation.

 

Retail Stores Rapidly Expanding

 

RYU Apparel Inc. (TSX.V:RYU)(OTCQB:RYPPF) has four stores in Vancouver, BC with two more Toronto area locations to be opening before the end of this year.  RYU also recently went cross-border opening their first retail store in Venice, CA.  RYU is also close to opening their Brooklyn, NY retail store in the near future.  RYU is set to have 9 stores in North America by the end of this year.  Marcele Leone, CEO claims to grow that number to 29 by the end of 2022 and is looking to expand overseas.

 

With North American expansion well under way, RYU has begun to look beyond its iconic outerwear and bags to footwear, swimwear, underwear and accessories. Margins on sales products have been stable at 46% over the last two years and these are expected to increase as economies of scale are reached and high-margin items are added to the company’s product line.

 

Athleisure’s Influence Killing The Price of Denim

 

According to The NDP Group, yoga pants and leggings has seriously influenced the pricing of premium denim jeans.  Individuals were willing to spend between $200 and $300 for a pair of jeans, but in 2018 the average price for a pair of jeans has dropped to $32, according to Euromonitor, and the firm forecasts that the US premium jeans segment will decline by 1.8% in 2018 versus a low-single-digit increase for the overall jeans market.  Instead of opting into wearing denim, women today are more inclined to wear the more comfortable athleisure apparel, even at the office.

 

Competing in a Stale Industry

 

PVH Corp. (NYSE:PVH), who owns a collection of fashion brands including Calvin Klein and Tommy Hilfiger, have begun to cater to the athleisure trend through their new CK Performance line. Calvin Klein’s latest offering includes a line of activewear specifically designed for those living an athletic and multi-dimensional lifestyle.

 

The athleisure trend has begun to influence footwear as well. The “sports leisure” style has become the largest category in the U.S. sneaker space according to the research firm NPD Group. Demand for sport leisure styles increased 17% last year to $9.6 billion in sales, a trend that companies such as Deckers (NYSE:DECK) have already begun to target. Deckers’ performance lifestyle brands such as Hoka One One, Teva, and Sanuk all directly target consumers with an active and diverse lifestyle.

 

Adidas (OTC:ADDYY) are already major players in the athleisure space, working together with celebrity designers including Kanye West to create a unique line of shoes and apparel. Recently Adidas launched a new version of Kanye West’s signature shoe called the Yeezy Boost 700, which comes in a variety of color variations and models. A new “V2” version of the Yeezy Boost 350 is expected to be released on Black Friday.

 

As a national sportswear retailer, Foot Locker, Inc. (NYSE:FL) have been exposed by the athleisure trend as sports performance brands gave way to challengers from the athleisure segment. Following market trends, Foot Locker has shifted its strategy to embrace clothing and footwear in the athleisure market including Adidas’ Yeezy line of footwear.

 

RYU Apparel Inc. (TSX.V:RYU)(OTC:RYPPF) has a bright future ahead by creating a strong brand with a strong supportive community of members and trainers.  With profits doubling year over year and retail store expansion into the United States, RYU should not be overlooked.

 

For a FREE research report on RYU Apparel Inc. (TSX.V:RYU) (OTC:RYPPF), visit Microsmallcap.com.

 

DISCLAIMER: Microsmallcap.com (MSC) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with MSC or any company mentioned herein. The commentary, views and opinions expressed in this release by MSC are solely those of MSC and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable MSC and FNM for any investment decisions by their readers or subscribers. MSC and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

 

The Article and content related to the profiled company represent the personal and subjective views of the Author (MSC), and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author (MSC) has not independently verified or otherwise investigated all such information. None of the Author, MSC, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment. FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated forty four hundred dollars by MSC, a non-affiliated third party to distribute this release on behalf of RYU Apparel Inc.

 

FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

 

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and MSC and FNM undertake no obligation to update such statements.

 

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Source: Microsmallcap.com

Godfather of Athleisure Predicts an Even Fitter Future in Clothing’s Hottest Sector

New York NY – October 24, 2018 – In his upcoming book Little Black Stretchy Pants, Lululemon Athletica Inc. (NASDAQ:LULU) founder Chip Wilson reflects on the athleisure trend that sparked an apparel revolution. Today’s field of athleisure players expands beyond Wilson’s outfit, including serious challengers such as RYU Apparel Inc. (TSX-V:RYU)(OTC:RYPPF), Gap Inc. (NYSE:GPS), Nike (NYSE:NKE), and Under Armour (NYSE:UA),each offering investors an array of options to ride the athleisure wave.

 

According to Forbes “The Athleisure Trend Isn’t Taking a Rest” thanks in part to the “sports leisure” segment’s dominance across product categories. The athleisure trend has worked its way through clothing and cosmetics, including long-lasting and waterproof makeup designed to make people look good prior to, during, and after working out.

 

It’s not just in the US that athleisure is taking over. According to a report published by Allied Market Research, the global activewear market is expected to reach nearly $547 billion by 2024.

 

Meanwhile, typical athletic wear isn’t growing at the same rate. Consumers today want fashion with function, driving brands to offer higher quality products that consumers are willing to pay more for. This is the basis for RYU Apparel Inc.’s (TSX.V:RYU)(OTCQB:RYPPF) line of urban athletic apparel that is challenging the athleisure space by offering quality products these discerning consumers can afford.

 

Sustainable Growth In A Hot New Marketplace

 

Amid a field of familiar names, RYU Apparel Inc. (TSX.V:RYU)(OTCQB:RYPPF) is establishing itself in gyms and on the field of play as a name synonymous with quality. The result has been a proven growth trajectory, one validated by its revenue numbers which have doubled each year since 2016:

 

  • $1.36 million in 2016
  • $3 million in 2017
  • $6+ million projected in 2018
  • $ 40+ million projected by 2020

 

For comparison, RYU outsold Lululemon and Under Armour COMBINED over their first two years ($4.5 million vs $2.4 million).

 

In addition to its sustainable growth, RYU’s expenses have consistently dropped each year since 2017. As expenses relatively drop, RYU can expand more efficiently, having already launched new Outerwear, with plans to release Swimwear, Underwear, Footwear, and Accessories in the future.

 

RYU Apparel Inc.’s (TSX.V:RYU)(OTC:RYPPF) sales margins have stabilized around 46%-48% over the last years, which the company expects to improve upon once economies of scale are reached and new product lines are unveiled. The award-winning, Vancouver-based company has already opened its first American store in Venice, California earlier this year and three more stores will open before the Holiday season —fitting with its plan to double its retail footprint consistently through 2022.

 

In the world of fashion and lifestyle, high-profile endorsements are integral to brand success. RYU Apparel Inc. (TSX.V:RYU)(OTC:RYPPF) interviewed pro athletes, Olympians, and urban amateur athletes in order to design quality products destined for heavy usage. The company holds 22 patents on its products, including the innovative design of its RYU Locker Pack, which keeps its shape despite cramped quarters.

 

RYU’s design process has resulted in a long list of celebrity endorsers including Riverdale’s KJ Apa, Aquaman’s Ludi Lin, The Walking Dead’s Alicia Witt, and NHL players such as Shea Theodore, Alex Tuch, and Morgan Reilly. The company has even received the endorsement of the Jeremy Bieber Group, including social media promotion from superstar Justin Bieber.

 

Quality Over Quantity — Changing the Rules of the Game

 

While many of the larger retail names such as Macy’s and H&M are taking a hit on profit margins due to huge volumes of unsold inventory, innovative retailers such as RYU Apparel Inc. (TSX.V:RYU)(OTC:RYPPF) are taking a different approach. RYU keeps its product lines and inventory streamlined with less than 100 SKUs, and no stock in holding. The result is a drastic reduction of liabilities, leading to a higher profit margin.

 

All of RYU’s products are designed and tested by its CEO, Marcello Leone, whose hands-on approach has led the company to increase its quality on every single item. Leone’s attention to detail includes washing pieces 150-200 times, just to see if they retain their fresh look and feel. RYU Apparel Inc.’s (TSX.V:RYU)(OTC:RYPPF) design process is so well regarded that the company recently had to defend its trademark after Lululemon allegedly infringed on the company’s brand.

 

RYU Apparel Inc.’s (TSX.V:RYU)(OTC:RYPPF) dedication to innovation is one of its greatest advantages over others pursuing the athleisure trend. Where others are playing copycat, RYU has set a course for explosive growth by creating products that directly solve the issues athletes have had with previous “performance” products.

 

Competitors in the Athleisure Space

 

Nike’s (NYSE:NKE) response to the athleisure revolution has included a rapid expansion toward athletic wear for women. Nike is increasingly concentrating on the women’s athleisure market, promoting its athleisure lines as both fashionable and comfortable. The company’s prominent athleisure innovation has been its AeroReact material, which can quickly detect when the wearer is about to start sweating and has the ability to loosen itself before the onset of sweating.

 

Gap Inc. (NYSE:GPS) officially ramped up its entry into the athleisure game through the launch of its new sportswear brand for men called Hill City. Hill City offers all the necessary pieces, including running shorts, multi-sport shorts, a light training hoodie, and a heavier one for everyday use, as well as a wide selection of t-shirts. Where the Gap hopes to innovate is through its outdoor offerings, like a three-layer shell and its Sherpa fleece jacket.

 

According to Lululemon Athletica Inc. (NASDAQ:LULU) founder Chip Wilson, the aforementioned Gap made a bid to acquire Lululemon in the early 2000s. Wilson criticized the Gap’s $200 million buyout offer at the time, citing it was “inadequate”, leading to the Gap’s buyout of Athleta, Lululemon’s competitor for $150 million. Today, Lululemon is still a leader in the athleisure space, despite recently losing a legal battle with RYU Apparel Inc. over trademark issues stemming from Lululemon’s alleged use of RYU innovations.

 

Under Armour (NYSE:UA) has taken its own approach to the athleisure market, opting to cater to men with a “Protect This House” tagline that helped foster growth after the company’s exposure to pro football audiences. CEO Kevin Plank has continued to successfully lead Under Armour, maintaining a focus on the importance of the athleisure market, citing the sports lifestyle segment as the company’s largest opportunity.

 

For a FREE research report on RYU Apparel Inc. (TSX.V:RYU) (OTCQB:RYPPF), visit Microsmallcap.com.

 

DISCLAIMER: Microsmallcap.com (MSC) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with MSC or any company mentioned herein. The commentary, views and opinions expressed in this release by MSC are solely those of MSC and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable MSC and FNM for any investment decisions by their readers or subscribers. MSC and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

 

The Article and content related to the profiled company represent the personal and subjective views of the Author (MSC), and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author (MSC) has not independently verified or otherwise investigated all such information. None of the Author, MSC, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment. FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated forty four hundred dollars by MSC, a non-affiliated third party to distribute this release on behalf of RYU Apparel Inc.

 

FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

 

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and MSC and FNM undertake no obligation to update such statements.

 

Media Contact:
FN Media Group, LLC
info@financialnews.com
+1(561)325-8757

Athleisure Popularity Has Legs, Leaving High Fashion in the Dust

FN Media Group Presents Microsmallcap.com News Commentary

 

New York NY – October 16, 2018 – Makers of urban athletic wear or “athleisure” are winning market share and growing profits as consumers dump major fast fashion brands. Companies such as Respect Your Universe, or RYU Apparel Inc. (TSX-V:RYU) (OTC:RYPPF) are serving a growing desire among Gen X and Millennials to wear athletic-inspired clothing that crosses over into the casual wear category. Under Armour (NYSE:UA) has been adapting its product lines to the growing athleisure trend by featuring star athletes such as Steph Curry to promote the company’s new Threadborne line, although the move was not appreciated by the market and the stock price reflected it pretty clearly. The death of fast fashion is a major challenge to the survival of established retail players such as Foot Locker Inc. (NYSE:FL) and Skechers (NYSE:SKX) who have previously thrived on fast fashion modelsConglomerate PVH Corp. (NYSE:PVH) is trying to keep up with these sweeping changes through its designer labels such as Calvin Klein and Tommy Hilfiger.

 

Major retail brands such as Hennes & Mauritz AB (H&M) and Macy’s Inc. have been forced to shut down stores and cut prices this year to shift unsold inventory reaching into the billions of dollars. The industry has labelled the trend the “death of retail”, spelling the end of a profitable spell for companies that embraced fashion trends with high-volume, low-cost products and high inventory turns.

 

The Death Of Fast Fashion

 

Major fashion retailers are losing customers to nimble athleisure brands such as RYU Apparel Inc. (TSX.V:RYU) (OTCQB:RYPPF) who are winning over consumers with high-quality sports apparel that can also be worn as casual wear even at the office. RYU, short for Respect Your Universe, charges fair prices for its models and achieves higher margins, resulting in fewer inventory issues than fast fashion brands like H&M or Zara. RYU prices are highly competitive when compared to established brands like Lululemon or the top lines of Nike, such as NikeLab, Nike Tech Pack, and Adidas Originals.

 

The company’s entire product line is under 100 items, compared to the many thousands offered at any one time by fast fashion retailers. This high volume approach has backfired on retailers like H&M, who is reportedly sitting on more than $4 billion of unsold inventory according to Bloomberg.

 

The athleisure boom has not been lost on the major brands in the industry. Nike has captured part of this market through its Off White x Nike label endorsed by tennis star Serena Williams. The label gained notoriety earlier this year when the French Open banned Williams from wearing a black catsuit that helped the athlete prevent blood clots. Under Armour Inc. has captured market share from both Adidas and Nike by straddling the space between conventional athletics apparel and urban athletics trends.

 

An athleisure-led strategy has helped RYU Apparel Inc. (TSXV:RYU.V) (OTCQB:RYPPF) achieve sustainable growth at an early stage in its development.  The company reported a gross profit margin of 46%, or $3.01 million in 2017, versus C$1.4 million in 2016. That trend continued into 2018, with a Q1 gross profit of C$907,815, or an annualized rate of C$3.6 million. These numbers are generally unheard of in the sportswear space, where retailers often require years to establish a brand and build a customer base.

 

RYU Apparel’s (TSX.V:RYU) (OTCQB:RYPPF) business model leverages experiential retail hubs to promote its products and increase brand awareness. The company plans to open between 4-6 stores per year moving forward, expanding beyond its eight retail hubs currently in operation across North America. RYU’s stores enhance its experiential connection with customers through in-store classes, seminars, and workshops, all of which demonstrate the store’s quality products.

 

A New Challenger In Athleisure

 

RYU CEO Marcello Leone is leveraging a life in fashion to capitalize on this new trend. He hired several former executives of Lululemon, a highly successful yoga wear brand, to help transform the company into something special. RYU has since evolved to create products that define athleisure, including the company’s iconic backpacks and signature apparel. Leone personally involves himself in each design RYU makes. The company won a  “best workout and training gear of fall 2017” award from Men’s Fitness.

 

RYU boasts an impressive line of core products, including the company’s patent-protected TriLayr waistband training pants that never need to be adjusted during a workout. RYU’s proprietary OutLayr fabrics ensure its outerwear performs well in the rainy climate of Vancouver, a standard that will perform excellently in urban environment, such as Toronto or New York. RYU is also known for its iconic backpacks, including the Locker Pack, which is patented and designed to keep its shape while at the gym or in a locker.  The company’s innovations earned RYU a nomination for the Retail Startup of The Year by the World Retail Awards.

 

Some of RYU’s main competitors in the athleisure space are beginning to take notice of the company’s encroachment on its main market. Lululemon, one of the most established brands in the category, recently fought RYU’s attempt to trademark their own products. Lululemon eventually rescinded all objections after RYU was able to prove first use of the trademark.

 

As a leader in the athleisure space, RYU has the potential to grab a significant market share of a rapidly growing fashion sector. After posting revenue of $3-million in 2017, the company plans to accelerate growth by expanding product lines within the athleisure sector. As more and more competitors cater to the athleisure trend, first-movers such as RYU Apparel Inc. (TSX.V:RYU) (OTC:RYPPF) have the potential to benefit from the significant market expansion.

 

Major Brands Catching Up To Athleisure

 

Under Armour (NYSE:UA): Under Armour has reacted to the sweeping athleisure trend by creating their own athleisure line, Threadborne, to cater to the new segment. The company signed NBA Star Steph Curry, tennis star Andy Roddick, and ballet dancer Misty Copeland to promote the line. While Under Armour CEO Kevin Plank has kept the company’s athleisure sales numbers private, he has addressed the trend by stating Under Armour is hitting their internal benchmarks for the segment.

 

Foot Locker Inc. (NYSE:FL): Foot Locker is a New York-based sports footwear retailer that has expanded to 28 countries. The company, the successor corporation to retailer F. W. Woolworth, sells a collection of footwear from major brands including Adidas and Nike. The company recently announced a strategic investment of $15-million USD into women’s activewear maker Carbon38 in order to serve the growing athleisure space. Foot Locker’s second quarter revenue rose 3.9% to $1.78 billion, much of which was driven by online sales.

 

Skechers U.S.A. Inc (NYSE:SKX): Skechers is a global lifestyle and performance brand specializing in footwear. The company has begun targeting the athleisure market through their signature ‘YOU by Skechers’ collection which offers functional performance wear for women on the go. Skechers has responded well to the athleisure trend, posting $1.25 billion in sales in Q1 of 2018.

 

PVH Corp. (NYSE:PVH):  PVH is one of the world’s largest apparel companies with almost $9 billion in revenue last year. PVH holds Calvin Klein, Tommy Hilfiger, Van Heusen, Izod, Arrow, Speedo, Warner’s, Olga, Geoffrey Beene and True&Co. in its portfolio. PVH boosted its second quarter by 13%, driven by strong demand for the company’s designer lifestyle brands including Calvin Klein, which has targeted the trend through its athleisure-inspired ‘Calvin Klein Jeans Established 1987’ line.

 

For a FREE research report on RYU Apparel Inc. (TSX.V:RYU) (OTCQB:RYPPF), visit Microsmallcap.com.

 

DISCLAIMER: Microsmallcap.com (MSC) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with MSC or any company mentioned herein. The commentary, views and opinions expressed in this release by MSC are solely those of MSC and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable MSC and FNM for any investment decisions by their readers or subscribers. MSC and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

 

The Article and content related to the profiled company represent the personal and subjective views of the Author (MSC), and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author (MSC) has not independently verified or otherwise investigated all such information. None of the Author, MSC, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment. FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated forty four hundred dollars by MSC, a non-affiliated third party to distribute this release on behalf of RYU Apparel Inc.

 

FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

 

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and MSC and FNM undertake no obligation to update such statements.

 

Media Contact:
FN Media Group, LLC
info@financialnews.com
+1(561)325-8757

 

Athleisure Wear Is Crushing It on the Street

New York, NY – October 10, 2018 – Fashion trends are constantly changing. What’s popular one day may not be the next. Athletic wear styles rarely change, but athleisure wear is changing the entire market and creating lucrative new revenue streams for businesses that take part in this exciting new segment.

 

  • Athletic wear sales have grown by a whopping 61 percent since 2007.
  • Morgan Stanley forecasts sales of $355 billion by 2021, up from $290 billion now.
  • Celebrity marketing partnerships boost companies’ social media profiles.

 

Athleisure wear revolves around a company like RYU’s ability to combine workout-ready clothing with comfort and global appeal. The modern athleisure market is all about creating apparel that is suitable for both high performance and daily use. RYU Apparel, Inc. (TSX-V:RYU) (OTC:RYPPF) (RYU Profile) is the newest threat to challenge the fashion monopoly controlled by conventional clothing conglomerates Nike, Inc. (NYSE:NKE); Gap, Inc. (NYSE:GPS); Adidas AG ADR (OTC:ADDYY) and Lululemon Athletica, Inc. (NASDAQ:LULU).

 

To view an infographic of this editorial, click here.

 

A Hot Trend in Fashion: Athleisure

 

The current state of the fashion industry is not looking good for established companies like that choose to remain dedicated to the declining performance apparel segment of the fashion industry. Some companies, however, are changing scope and broadening their athletic wear to include athleisure wear.

 

RYU (TSX.V:RYU) (OTC:RYPPF) interviewed athletes and trainers, asking them what they want most from their performance apparel. The resulting products were designed to achieve professional performance without giving up a moment of comfort. This approach has allowed companies such as RYU to cater to both the fashion and athletic wear markets through its athleisure line without alienating its customers.

 

Adidas has partnered with Kanye West on Yeezy, a luxury athleisure line with a high price point. The highly coveted Yeezy sneaker models flew off the shelves and immediately sold out the day they were sold in stores, prompting Adidas to promise the shoes could be purchased online as well. The Adidas Yeezy Boost 350 V2 was the second-most Instagrammed sneaker ever.

 

The athleisure market has captured the attention of other apparel conglomerates as well, and for good reason. The athleisure industry grew by 17 percent in 2017 and is now the largest apparel category in the United States. Even Nike has taken notice of this market shift and has responded by creating a new line in collaboration with Serena Williams and Off White.

 

RYU’s head start in athleisure has given the company a considerable advantage as major brands battle to secure their share of the athleisure market. The company’s revenue has grown each year since 2016 ($1.36 million in 2016, $3 million in 2017, and $8 million projected in 2018) and even outsold Lululemon and Under Armour combined over their first two years ($4.5 million versus $2.4 million) of business. RYU expects to see margins increase once economies of scale are realized.

 

RYU’s first mover advantage gives it the edge in the athleisure industry, with companies such as Wrangler, Nike, Lululemon and others fighting to catch up. The demand is there. The question is, how will companies survive in such a competitive market?

 

Companies such as H&M have already found it difficult to avoid inventory crunch because their entire business model revolves around selling low-margin items at high volumes. In athleisure, the successful companies are more likely to sell high-margin, premium items that guarantee quality. While major brands such as Nike and Adidas may be willing to offload unsold product via outlets, others such as RYU don’t discount their merchandise.

 

Patent-Protected Innovation

 

RYU’s quality products come from the top. Each item is designed by fashion tycoon and CEO Marcello Leone to achieve a professional level of performance. Leone is personally involved in the design and testing of each product on RYU’s line, ensuring each item will perform after every use. This dedication to quality allows RYU to maintain a limited number of SKUs, limiting inventory and maintaining stable margins.

 

Another important thing to look for in this industry is a company’s ability to secure patents on its innovative athleisure wear. RYU owns several patents on its products, including the “Trilayr” waistband that addresses several problems with existing yoga pants, allowing a full range of flexibility for yogis, weightlifters, walkers and joggers.

 

RYU’s innovative approach to its technical gear also led to the creation of the company’s patented OutLayr technology, which provides a number of RYU products with waterproofing necessary to survive outdoors in any type of environment, rain or shine. These patents are a critical aspect of RYU’s product design. With each innovation, RYU has created legally protected designs that establish its products as the industry standard for performance apparel.

 

The athleisure trend is about more than just clothing; however, it’s about demanding quality and performance in every setting. RYU is more than a clothing company, its an innovative tech company dedicated to improving the quality of urban athletic wear with every product they design. The company’s extensive list of patents is an extension of this approach, providing legal protection against competitors lagging behind.

 

The Athleisure Trend Isn’t Slowing Down

 

The biggest growth is yet to come in athleisure. Lululemon’s shares hit a record high of $160.68 this month with total sales in the quarter ending July 29 rising 25 percent to $723.5 million. Morgan Stanley expects the industry to be worth over $350 billion by 2020, leaving plenty of room for growth for RYU and others that continue to innovate in the space. RYU’s experienced management team’s innovative approach to product design is expected to maintain its advantage over the competition.

 

Nike, Inc. (NYSE:NKE) is an international fashion and performance apparel company that has established footholds in most major sports categories. The organization produces performance apparel and casual clothing and dominates the international shoe market. The company is working to catch up on the athleisure trend, adapting its popular line of Air Jordan sneakers to include technical improvements, such as self-tightening laces.

 

Lululemon, Athletica, Inc. (NASDAQ:LULU) is one of the largest names in the athleisure wear market. Projections suggest the company could reach $3.2 billion in sales this year, driven by solid numbers in women’s pants, Lululemon’s most profitable category. The company’s current focus is on fashion over function when it comes to its approach to athleisure.

 

Adidas (OTC:ADDYY) is an international performance apparel, casual apparel and shoe manufacturer. The company joined the athleisure movement in order to take on its rival Nike, which helped drive Adidas’ stock price up to an all-time high of $218 per share in August. Adidas continues to appeal to the urban athletic wear market through its partnership with West’s Yeezy line, which released a new edition of the Yeezy Boost 350 V2 in September.

 

Gap Inc. (NYSE:GPS) is a retail clothing company beginning its expansion into athleisure apparel. The company announced it will soon be launching a new brand called Hill City that will cater to male urban athletes and professionals, mimicking the success the company experienced with its Athleta line for women. The company’s Athleta line is expected to cross the $1 billion milestone in sales over the next couple of years.

 

For more information on RYU, please visit RYU Apparel, Inc. (TSX.V:RYU) (OTC:RYPPF). Please also read and review and the following article:

Meet The Innovative Sports Apparel Company That Crushed Lululemon and Under Armour’s Numbers

 

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RYU Apparel Inc. Prevails in Trade-mark Legal Matter with Lululemon Over RYU Mark

VANCOUVER, Oct. 9, 2018  – RYU Apparel Inc. (TSXV: RYU) (OTCQB: RYPPF) (“RYU” or the “Company”), creator of urban athletic apparel, is pleased to announce that it has successfully protected its registration over its RYU trade-mark registrations in Canada, including the RYU logo. The Company also has trade-mark registrations in the United States, China and Hong Kong.

 

Lululemon Athletica Inc. (“Lululemon”) has advised that it does not intend to expunge any RYU trade-mark registrations of the Company that may be issued from the Canadian Intellectual Property Officer (“CIPO”), including the RYU (stylized) trade-mark (the “RYU Marks”) or oppose the current trade-mark applications for the RYU Marks. The legal matter started in March 2017 after the Company advertised its application for the RYU (stylized) trade-mark on the January 2017 edition of the Trade-marks Journal and Lululemon sought and received and extension from CIPO to consider whether to oppose the RYU Marks, having produced a T-shirt prominently featuring the letters RYU, even though the Company was already operating with multiple stores and a growing international e-commerce business.

 

Marcello Leone, CEO of RYU stated: “We will always protect our intellectual property and we are proud to own the RYU Marks. The word Respect is in our name and at the heart of our values and it is the purpose of our movement.”

 

For regular updates on RYU Apparel visit: http://ryu.com

 

About RYURespect Your Universe is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of athletically minded men and women. Innovatively designed without compromise and tailored for fit, comfort, and durability, RYU exists to facilitate human performance.For more information, visit: http://ryu.com

 

On Behalf of the Board

RYU APPAREL INC. “Marcello Leone” Marcello Leone, CEO Tel: 604-235-2880

 

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

 

SOURCE RYU Apparel Inc.

RYU Featured in FORBES as "The Canadian Sportswear Brand That Wants You To Respect Your Universe"

VANCOUVER, Sept. 13, 2018 /PRNewswire/ – RYU Apparel Inc. (TSX-V: RYU, OTC US: RYPPF) (“RYU” or the “Company”), creators of urban athletic apparel, is pleased to share further high-profile global media coverage of RYU in Forbes, introducing the brand to its vast audience and supporting RYU’s launch into the USA.

 

In the Forbes article, “Introducing RYU, the Canadian Sportwear Brand that wants you to Respect Your Universe,” published in the Lifestyle section, journalist Ann Binlot interviews RYU’s CEO, Marcello Leone. The commentary revolves around the DNA of the company, the approach to the market, what makes Respect Your Universe different from others, explores the history of the brand, as well as its plans for future growth and expansion.

 

Please see full article here:

 

https://www.forbes.com/sites/abinlot/2018/09/10/introducing-ryu-the-canadian-sportswear-brand-that-wants-you-to-respect-your-universe/#4fdbbcff4e9d

 

“Forbes is one of the top publications in our industry, read worldwide that gave us the opportunity to introduce ourselves to their followers allowing us to offer our outlook on fashion and our future.” says Marcello Leone, CEO of RYU.

 

For regular updates on RYU Apparel visit: http://ryu.com

 

About RYU
Respect Your Universe is an award winning urban athletic apparel and accessories brand engineered for the fitness, performance and lifestyle of athletically minded men and women. Innovatively designed without compromise and tailored for fit, comfort, and durability, RYU exists to facilitate human performance. For more information, visit: http://ryu.com

 

About Forbes
Forbes, founded in 1917, is one of the most important business magazines in the world. Published bi-weekly, it features original articles on finance, industry, investing, lifestyle and marketing topics. Forbes also reports on related subjects such as technology, communications, science, politics and law and it is considered one of the major authorities in the press and information industry.

 

For more information, visit: https://www.forbes.com/

On Behalf of the Board

RYU APPAREL INC.
“Marcello Leone”
Marcello Leone, CEO, President and Chairman of the Board
Tel: 604-235-2880

Investor Relations
Contact: Anna Brazier
Investor Relations
1-844-535-2880
investors@ryu.com
www.ryu.com

 

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

 

 

SOURCE RYU Apparel Inc.

About RYU Apparel

RYU (Respect Your Universe) is a tailored urban athletic apparel brand that engages in the development, marketing, and distribution of apparel, bags and accessories. Our products are engineered for the fitness, training and performance of the multi-discipline athlete. Our products are designed, developed and tested at our corporate headquarters in Vancouver, BC, Canada. Production takes place in factories located in North America and Asia.

 

The RYU brand was created by a team of industry experts in 2015 that found a gap in the apparel market whereby the male athlete was underserved, the female athletic market was awash by a sea of sameness, and nobody was designing carry systems for active people to build their lives around. This team transformed the RYU brand and created a new category: Urban Athletics. RYU is the new standard of tailored innovation for the urban athlete.

OUR PURPOSE

 

WE RESPECT YOU
RYU was built on the fundamental understanding that we are multi-faceted and multi-disciplined. It’s about respecting your choices, individualism and journey. It is knowing at our core that we are all connected and that it’s our differences that make us extraordinary. And human.

 

BEAUTIFUL TOUGH
Living with integrity is tough. Yet it is in this toughness, this humanity, that we find true beauty. We believe beauty is achievement earned – not an aesthetic bestowed. Our beauty is measured by our thoughts and actions and extends to our designs, team, partnerships and community. Where being respectful is a way of life, not a tag line.

 

FACILITATING HUMAN PERFORMANCE
You are more than your training, your workout or the sport you play. You have chosen a healthy, active lifestyle that inspires everyone around you. That’s why we build and engineer products that are not only the best to train in, but are tailored for any urban setting. An innovative way of thinking how we live, dress and perform.

 

We believe if we can facilitate your performance, you will lead the way for everyone. By choosing to respect our differences, and honour our humanity, we can truly celebrate our oneness.

 

Then the only tough thing should be your training.

 

Respect Your Universe
Urban Athletic Apparel

 

MANAGEMENT

 

MARCELLO LEONE | PRESIDENT + CEO
From December 4, 2014 until present, Mr. Leone has been a director and CEO of the Company. From March 26, 2012 until present, Mr. Leone has been a director and CEO of Naturo Group Investments Inc., a private British Columbia corporation that holds the Trace and Blackwater brands of nutritional water beverages. Mr. Leone is also the founder of Naturo Group. From 2009 to 2015, Mr. Leone served as VP Operations and President with LEONE, an independent specialty store. LEONE is located in Vancouver, British Columbia, representing over 30,000 square feet of luxury brands. LEONE’S contemporary division known as L2 represented contemporary designers. Mr. Leone was responsible for the development of new product lines, guiding the buying team, and daily operational duties for LEONE and L2.

 

BRETT PAWSON | SENIOR VICE PRESIDENT, RETAIL AND OPERATIONS
Mr. Pawson is an entrepreneur, executive and manager with over 15 years of sales and operations experience in the retail, consumer goods and wellness sectors. He has extensive experience in the athletic apparel space and his past experiences include successful franchise roles with lululemon athletica, The Body Shop and national distribution for pluggz Footwear. He was instrumental in establishing lululemon athletica in Saskatoon, Saskatchewan as one of the top performing stores in the company and creating many new programs for leadership development, community building, out of store events and sales performance. Mr. Pawson has a Bachelor of Commerce degree from the University of Saskatchewan.

 

PEDRO VILLA | CFO
Mr. Villa has been the CFO of the Company from February 1, 2016 until present. Mr. Villa is a Chartered Professional Accountant (CPA, CA) with seven years of post‐designation professional experience. Prior to joining the Company, Mr. Villa held controllership and financial reporting roles in three Vancouver based mining companies with operations in North America. He was Operations Controller for Huckleberry Mines Ltd. (2013-2015), Interim Manager of Financial Reporting for Minera Boleo of Baja Mining Corp. (2012-2013), Assistant Controller of Timmins Gold Corp (2012), and Senior Accountant for Baja Mining Corp. (2011-2012). Mr. Villa began his professional career at Deloitte in the audit and assurance practice serving notable Canadian public companies in the IT and mining industries for four years (2007-2011). Mr. Villa has a Bachelor of Science in Business Management with concentrations in entrepreneurship and marketing from Babson College in the United States.

 

ALEX BRIGLIO | VP SALES + MARKETING
Mr. Briglio has over 25 years of sales management, brand development and marketing experience in the sports industry with both local and international brands. He was instrumental in making Swany Canada the #1 selling performance winter sport glove in North America, taking the company from a start-up to the market leader. His previous experience includes Helly Hansen, Scarpa and Deuter, as well as developing dealer programs for Costco, MEC, Sport Chek, Sports Experts, REI, Blackcomb and The Bay, among hundreds of others.

 

Source:  https://ryu.com/

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