SRAX is a digital marketing and data management technology company providing marketers, content owners and consumers tools to unlock the value of data. SRAX builds technology that unlocks data to reveal brands and content owners’ core consumers and their characteristics across marketing channels.
Through its blockchain identification graph technology, the BIG platform, SRAX is also developing a consumer-powered data marketplace where people will own and sell their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the healthcare, CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform.
SRAX unlocks the value of data to amplify performance and maximize profitability for marketers and content owners.
Our machine-learning technology unlocks data to reveal new opportunities that amplify campaign performance and maximize profits.
Marketers
SRAX reaches verified audiences across devices in real time to maximize your returns on digital campaigns.
Content Owners
SRAX uses the power of programmatic technology, social media and data science to amplify your digital marketing performance.
Consumers
SRAX applies blockchain technology so that you can own, verify and sell your data in a secure and transparent platform.
PRODUCTS
With the SRAX Platform you can:
> Integrate inventory and reporting from all your vendors, channels and formats in one dashboard.
Build and save unique custom data segments in seconds.
> Get deep insights into campaign optimization with a dedicated single point of contact.
BIGToken
Our BIG (Blockchain Identification Graph) platform creates a secure and transparent environment for consumers to own, verify and sell their data.
With BIG, consumers, marketers and developers gain a comprehensive data management solution:
> Consumer empowerment and compensation
> Data verification and authentication
> Open source governance and development
SRAX Social
Our social media management platform and managed social services make it easy for agencies, businesses and individuals to grow brand awareness and loyalty.
With SRAX Social you can:
> Schedule, automate, and track your social media posts for multiple accounts and clients.
> Auto boost your Facebook posts based on number of likes, shares or other criteria.
> Invite as many team members as you want and easily allocate budgets to your team.
> Meet your digital goals with a strategic social roadmap that leads and grows conversations around your brand.
SRAX Reach
Our custom ad unit matches premium content with ads in a format built to perform for both content owners and marketers.
With SRAX Reach you can:
> Enrich your owned content with additional premium content.
> Gain guaranteed revenue from a fixed budget buy.
> Access premium brand-safe publishers.
> Deliver interactive cross-screen ad experiences at scale.
SRAX Auto
Our intelligent stack of auto tools places your marketing campaigns miles ahead of the competition to reach highly engaged auto intenders.
With our core set of auto intender tools you can:
> Use first-party data to ensure your brand is top-of-mind when known car buyers lease again.
> Track and target test drivers and visitors to specific dealerships.
> Link direct mail programs to online ad targeting.
SRAX Fan
Our complete set of sports fan tools delivers high scoring brand campaigns to fans at home, in the stadium and beyond.
With our core set of sports fan tools you can:
> Combine sports interest and behavior data to identify the most engaged sports fanatics.
> Reach out-of-home sports viewers at pubs, restaurants and more.
> Deliver in-stadium campaigns during peak engagement windows.
SRAX Shopper
Our stack of CPG tools puts your brand at the top of consumers’ shopping lists through performance pricing, custom data targeting and brand safe delivery.
With our core set of shopper tools you can:
> Influence shoppers at the right place and time with intent-based geotargeting.
> Drive in-store foot traffic and purchases.
> Deliver personalized shopper ad experiences at scale.
SRAX (Nasdaq: SRAX) is a digital marketing and data management technology company providing marketers, content owners and consumers tools to unlock the value of data.
Our technology unlocks data to reveal brands and content owners’ core consumers and their characteristics across marketing channels. By integrating all aspects of the advertising experience, including verified consumer participation, we deliver a digital competitive advantage for brands in the healthcare, CPG, automotive, sports and lifestyle verticals. Through our blockchain identification graph technology, the BIG platform, we are also developing a consumer-powered data marketplace where people will own and sell their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation.
Source: https://srax.com/
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