SRAX Announces Ability for Users to Connect Directly into Personal Bank Accounts for Deposits and Transaction Tracking from BIGtoken, the First Digital Exchange of Transparent, Monetizable, and Verified Consumer Data
Los Angeles, CA – February 26, 2019 – Social Reality, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, announces the integration of mobile banking applications from some of the largest banks in the United States to BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers can use BIGtoken to own, manage, and monetize their personal data and to control access to their information with the opportunity to earn rewards when their data is added and/or purchased by brands in secure, transparent transactions.
BIGtoken is now integrated with many of the largest financial institutions, including TD Ameritrade, Chase, Citibank, Bank of America and other top U.S. financial institutions. It is a simple step to link one’s bank account. The integration allows BIGtoken to access transaction data that the user can then choose to share with brands in broad anonymized advertising targeting segments. No personal or transactional data is shared with anyone. All data is encrypted and only readable by machines to ensure security and privacy. Users are rewarded for accessing their accounts through BIGtoken and for keeping it integrated on a monthly basis. Users are also rewarded for repeat usage. Many consumers are unaware that their data is sold based on purchase history and these integrations enable the user to get paid for their data instead of the data aggregators.
“This integration and feature is the first of many third party systems that will be added to the BIGtoken platform to further our mission of giving consumers control of their digital identity and data,” notes Kristoffer Nelson, SRAX COO and BIGtoken co-founder. “Moreover, users will continue to benefit from BIGtoken attributes of compensation and transparency. One’s personal data has become a valuable, important tool in marketing and advertising targeting, and brands have begun to leverage the data to drive sales. SRAX is very excited to integrate with the biggest names in banking so that BIGtoken users can leverage this valuable data.”
BIGtoken’s technology is revolutionizing advertising and data management for both consumers and advertisers. In addition to enabling users to claim their data and gamifying data sharing, BIGtoken allows them to delete data and opt out of data sales, all while being compensated for the use of their data. Advertisers and marketers have increasingly turned to Big Data and need a way to assure the information collected from target audiences will accurately fit their business needs. Moreover, most data is controlled by a limited number of marketing organizations and it has been difficult for other organizations to verify the accuracy of consumer data collected. BIGtoken enables the secure, decentralized, and transparent transmission of data, protecting both users and advertisers.
To download the application, please visit: https://bigtoken.com/download.
About SRAX
Social Reality, Inc. (SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology delivers the tools to unlock data to reveal brands core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIGtoken, SRAX has developed a consumer-managed data marketplace where people can own, verify and sell access to their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (SRAX), is a consumer data management and distribution system. BIG is the first consumer managed data marketplace where people can own, verify and sell access to their data. Through a transparent blockchain platform and consumer reward systems, BIG provides consumers choice, transparency and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit www.bigtoken.com.
Safe Harbor Statement
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “anticipate,” “plan,” “will,” “intend,” “believe” or “expect'” or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties, as set forth in our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.
CONTACTS:
Kirsten Chapman, LHA Investor Relations, (415) 433-3777, srax@lhai.com
Nicole Rodrigues, NRPR Group, (650) 815–5069, Nicole@nrprgroup.com
Source: Social Reality, Inc.
SRAX Announces Contest Winners Who Will be Awarded with Bitcoin in Recognition for Their Dedicated Time Spent Earning Points with Their Data During the Beta Period – Concluded January 31, 2019
LOS ANGELES, Feb. 7, 2019 /PRNewswire/ — Social Reality, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, announces the general availability of its platform, BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers participate in BIG by entering through BIGtoken, a gamified and simplified app enabling consumers to own, verify, and sell access to their data. Consumers control access to their information with the opportunity to earn rewards when their data is shared and each time it’s purchased through secure, transparent transactions.
“As we move forward to commercial deployment, we are pleased to see how interested users are in reclaiming power in the gold rush for data and the information in that data,” notes Kristoffer Nelson, COO of SRAX and Principal of BIGtoken. “BIGtoken provides the principles of data rights: choice, transparency, and compensation while giving advertisers assurance of the validity of data collected.”
Since September 2018, consumers across the U.S. have downloaded and signed up for BIGtoken during the Beta testing period, which officially ended January 31 of this year. In that time, they answered questions, completed surveys, checked into locations, shared photos, and referred family and friends—all by choice. While in Beta, BIGtoken users played for points based on their level of involvement, and, today SRAX announced the winners of the BIG Beta Contest via its community newsletter.
BIG’s technology is revolutionizing advertising and data management for both consumers and advertisers. In addition to enabling users to claim their data and gamifying data sharing, BIG allows them to delete data and opt out of data sales, all while being compensated for its use.
Advertisers and marketers have increasingly turned to Big Data and need a way to assure the information collected from target audiences will accurately fit their business needs. Moreover, most data is controlled by limited organizations, it has been difficult for organizations to verify the accuracy of consumer data collected. BIG enables the secure, decentralized, and transparent transmission of data, protecting both users and advertisers.
During its beta period, SRAX made BIG accessible through both the App Store and Google Play Stores, making it easily accessible through smartphones. Now, consumers are also able to take control of data through a web app, giving them a deeper look and new features through their laptops and desktops. The web application, unlike other platforms, includes a feature that allows users to see the estimated monetary value of their data within the app and translates it to dollars.
To download the application, please visit: https://bigtoken.com/download, or to access BIG from the web you can visit: my.bigtoken.com.
About SRAX
Social Reality, Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology delivers the tools to unlock data to reveal brands core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIGtoken, SRAX has developed a consumer-managed data marketplace where people can own, verify and sell access to their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data management and distribution system. BIG is the first consumer managed data marketplace where people can own, verify and sell access to their data. Through a transparent blockchain platform and consumer reward systems, BIG provides consumers choice, transparency and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit www.bigtoken.com.
Safe Harbor Statement
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “anticipate,” “plan,” “will,” “intend,” “believe” or “expect'” or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties, as set forth in our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.
CONTACTS:
Kirsten Chapman, LHA Investor Relations, 415.433.3777, srax@lhai.com
Nicole Rodrigues, NRPR Group, 650-815–5069, nicole@nrprgroup.com
SOURCE SRAX
SRAX is a digital marketing and data management technology company providing marketers, content owners and consumers tools to unlock the value of data. SRAX builds technology that unlocks data to reveal brands and content owners’ core consumers and their characteristics across marketing channels.
Through its blockchain identification graph technology, the BIG platform, SRAX is also developing a consumer-powered data marketplace where people will own and sell their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the healthcare, CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform.
SRAX unlocks the value of data to amplify performance and maximize profitability for marketers and content owners.
Our machine-learning technology unlocks data to reveal new opportunities that amplify campaign performance and maximize profits.
Marketers
SRAX reaches verified audiences across devices in real time to maximize your returns on digital campaigns.
Content Owners
SRAX uses the power of programmatic technology, social media and data science to amplify your digital marketing performance.
Consumers
SRAX applies blockchain technology so that you can own, verify and sell your data in a secure and transparent platform.
PRODUCTS
With the SRAX Platform you can:
> Integrate inventory and reporting from all your vendors, channels and formats in one dashboard.
Build and save unique custom data segments in seconds.
> Get deep insights into campaign optimization with a dedicated single point of contact.
BIGToken
Our BIG (Blockchain Identification Graph) platform creates a secure and transparent environment for consumers to own, verify and sell their data.
With BIG, consumers, marketers and developers gain a comprehensive data management solution:
> Consumer empowerment and compensation
> Data verification and authentication
> Open source governance and development
SRAX Social
Our social media management platform and managed social services make it easy for agencies, businesses and individuals to grow brand awareness and loyalty.
With SRAX Social you can:
> Schedule, automate, and track your social media posts for multiple accounts and clients.
> Auto boost your Facebook posts based on number of likes, shares or other criteria.
> Invite as many team members as you want and easily allocate budgets to your team.
> Meet your digital goals with a strategic social roadmap that leads and grows conversations around your brand.
SRAX Reach
Our custom ad unit matches premium content with ads in a format built to perform for both content owners and marketers.
With SRAX Reach you can:
> Enrich your owned content with additional premium content.
> Gain guaranteed revenue from a fixed budget buy.
> Access premium brand-safe publishers.
> Deliver interactive cross-screen ad experiences at scale.
SRAX Auto
Our intelligent stack of auto tools places your marketing campaigns miles ahead of the competition to reach highly engaged auto intenders.
With our core set of auto intender tools you can:
> Use first-party data to ensure your brand is top-of-mind when known car buyers lease again.
> Track and target test drivers and visitors to specific dealerships.
> Link direct mail programs to online ad targeting.
SRAX Fan
Our complete set of sports fan tools delivers high scoring brand campaigns to fans at home, in the stadium and beyond.
With our core set of sports fan tools you can:
> Combine sports interest and behavior data to identify the most engaged sports fanatics.
> Reach out-of-home sports viewers at pubs, restaurants and more.
> Deliver in-stadium campaigns during peak engagement windows.
SRAX Shopper
Our stack of CPG tools puts your brand at the top of consumers’ shopping lists through performance pricing, custom data targeting and brand safe delivery.
With our core set of shopper tools you can:
> Influence shoppers at the right place and time with intent-based geotargeting.
> Drive in-store foot traffic and purchases.
> Deliver personalized shopper ad experiences at scale.
SRAX (Nasdaq: SRAX) is a digital marketing and data management technology company providing marketers, content owners and consumers tools to unlock the value of data.
Our technology unlocks data to reveal brands and content owners’ core consumers and their characteristics across marketing channels. By integrating all aspects of the advertising experience, including verified consumer participation, we deliver a digital competitive advantage for brands in the healthcare, CPG, automotive, sports and lifestyle verticals. Through our blockchain identification graph technology, the BIG platform, we are also developing a consumer-powered data marketplace where people will own and sell their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation.
Source: https://srax.com/
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