You have a dream. – We have the recipe for your success. – We Create Extraordinary Results
We are in the business of creating extraordinary results, And we are changing the business world, one success story at a time. We bring our knowledge, experience and expertise. You bring your commitment to learning, building and growing. Together we will create success beyond your greatest expectations.
Formula for Success
Our team includes deep restaurant management experience, business experts from multiple industries, marketing experts and investment experts. Together they form the secret sauce to our success and yours.
Standard of Excellence
We know that excellence is more than a slogan. It requires focus and commitment in every moment by an entire team, from the CEO to the dishwasher. In our world, no task is too large or too small and everyone is important.
Our growth strategy consists of the following components:
1. Organically expand our existing restaurant holdings with a focus on growing revenue and profit. What that looks like is investing $500,000 each quarter to open 3 new locations per quarter. This will add $800,000 to $1,000,000 revenue annually per new location for a total increase of $4,800,000 to $6,000,000 in annual revenue added to existing $3,000,000 annual revenue, so that at the end of six months we are on a $9,000,000 annual revenue run rate after adding the 6 new locations.
2. We have begun the process of setting up our franchising system with the goal of actively selling franchises within six months.
3. Find underdeveloped and under-valued restaurant properties and apply our successful growth model to their businesses.
4. Innovate and develop bold new dining concepts
Executing Our Plan
We have proven our concept and are well into scaling it. However, achieving exponential growth in both revenue and profit will require the following:
1. Long Term Partners
It takes time, a lot of hard work and financial resources to successfully execute a solid plan. For that reason, and others, we are seeking long term investors who seek a return on their investment but who are also committed to the power for good in each restaurant property.
2. Capital for Expansion and Potential Acquisitions
An important part of our growth strategy is acquisition of viable restaurant properties. And while we know that there are a variety of sources of financial leverage available we anticipate requiring cash for at least some percentage of the acquisition price as well as for physical improvements that may be required post purchase.
3. Other Uses for Cash
While most ongoing improvements will be funded out of existing revenues we find it prudent to have enough working capital to meet unexpected major expenses.
Maximizing Shareholder Value
We are committed to maximizing shareholder value and our growth strategy is designed to do exactly that. We expect that our success in the restaurant business and our ability to profitably expand our markets and locations when combined with our entry into the franchising market will translate into significant ROI for our shareholders.
About Jim Nixon
Jim Nixon is CEO of West Coast Ventures Group Corp. Its holdings include Denver area chain Illegal Burger which Mr. Nixon founded in 2013. Mr. Nixon brings more than 30 years of progressively responsible experience in every facet of the restaurant business. Over that time, he has developed a reputation as a leading entrepreneur and innovator in the industry. He has directed as many as 200 employees in various restaurant companies generating over $25 million in revenue annually. Jim has led these restaurants and their teams through start-up, rebranding, turnaround, and growth.
As a top executive in the hospitality industry, Mr. Nixon has nurtured restaurants into profitability and streamlined processes to create efficiency. He has a comprehensive command of SOP creation, zero-based budgeting, quality assurance, and internal-audit procedures and is considered by many to be an effective leader and motivator.
Mr. Nixon’s vast experience includes the following:
> Regional Director of Specialty Restaurants Corporation, a California based destination-restaurant business, and home to the world-famous Polynesian-themed Reef in Long Beach, California, and a second restaurant, Castaway, in Burbank, California. This included more than 100 restaurants across the U.S., such as the Proud Bird adjacent to Los Angeles International Airport and the 94th Aero Squadron at the Van Nuys Airport. Scope of responsibilities included managing this renowned Company’s profitability and brand while maintaining day-to-day regional operations.
> Director of Food and Beverage for Wyndham Resorts, a major hotel resort company, with locations worldwide. Mr. Nixon was in charge of continuing to expand the Wyndham brand through ever-changing food-and-drink menus, rebranding ideas, and retaining customers in the resort dining and entertainment area.