One Industry Set to Flourish as The New Administration Takes The Wheel

FN Media Group Presents Market Commentary


New York, NY – January 20, 2021 – 2021 could be the year life changes–for the better. And the industries that are behind it offer up some of the most rewarding potential opportunities in decades.   Mentioned in today’s commentary includes:  HEXO Corp. (NYSE: HEXO), Molson Coors Beverage Company (NYSE: TAP), Constellation Brands, Inc. (NYSE: STZ), Altria Group, Inc. (NYSE: MO), Anheuser-Busch InBev SA/NV (NYSE: BUD).


A global pandemic that has fed an energy transition with miracle-growth fertilizer and comprehensive lifestyle changes, coupled with unstoppable advancements in technology has set the stage for some of the most stunning, possibly even life-changing opportunities.


It’s an exciting time to be an investor–retail or accredited–with the potential opportunities to latch onto the early days of tomorrow’s giants … The possible “Amazons” of clean energy, healthy lifestyles, and new technology.  The path for these stocks was paved before COVID-19. The pandemic hastened their ascent.


A “blue wave” and a Biden presidency that has now overcome the challenge of a Republican-controlled Senate could boost them further. Investors that looking for the most exciting industries in 2021 should keep an eye on one sector, in particular.


Legal Cannabis Is Set To Explode


U.S. states are lining up to legalize cannabis, and the United Nations has taken the industry-changing step of reclassified marijuana and striking it from its most strict drug control list … but the real transformation here could come from the pioneers in cannabis science and big data.


This is where Big Pharma might start to take an interest in science-backed cannabis because, for the first time ever, a pioneer is planning on bringing them big data …Juva Life (JUVA.CN; JUVAF.QB) isn’t just a rapidly expanding, vertically integrated company and entire cannabis ecosystem …


It’s the company that plans to completely change how cannabis is viewed, what the world knows about cannabis, and how it is implemented into lifestyles. And the biggest market of all right now is taking shape in California, whose market is projected to grow to $3.5 billion in 2021.


This isn’t just about quantity anymore … it’s about quality. And it’s not even just about quality … it’s about precision.  And none of it means anything if Big Data isn’t there to prove it up and sell it on.


In a rapidly evolved marketplace, it’s Juva Life’s “precision cannabis” that aims to put the money-making science back into marijuana. But while they are on an aggressive expansion wave across California, they’re also aiming to become the first company to create “cannabis therapeutic” data for a US-wide medical cannabis market eventually heading to $9 billion.


It’s the patent moat that attracts us to this stock more than anything: Patents are becoming where a big portion of the money is in an industry on track for total global sales to reach $73.6 billion by 2027, according to Grand View Research.


Juva’s endgame is a focus on therapies, bolstered by growing retail sales revenues. Its flagship Hayward facility now being built out is a massive 18,000 sq ft structure with an adjoining 11,000 sq ft greenhouse. And its ISO Class 5 cleanroom will be the scene of Juva’s state-of-the-art “science of cannabis” research and development.


They plan to do everything here from cultivation and research to manufacturing and retail–all focused on low-cost, high-quality growth operations combined with state-of-the-art research.


On October 22nd, Juva received a Conditional Use Permit, which is likely to expedite additional permitting, with full production anticipated by mid-2021. It also just won conditional approval to develop a boutique flagship retail operation in a designer-styled environment at its Hayward facility by the city of Hayward.


This sets the stage for the major push for development of “precision cannabis” products for targeted delivery of the “right formulation to the right individual at the right time”.  Juva (JUVA.CN; JUVAF.QB) is going after the IP scene full force across multiple verticals, starting in California. And the Big Data plan is all about patents, as well. This has the potential to become the gold mine of cannabis.


It’s one missing element whose goal is to cut hundreds of millions of dollars off the costs of getting new pharmaceutical drugs approved …


When Juva went public in November, it heralded a direction change by creating a potential–lucrative–nexus between medical cannabis and big pharma. Their first 2,000 patient research registry has been approved…And the results are expected to come in within 6 months, and if successful making Juva (JUVA.CN; JUVAF.QB) a potentially ripe target for Big Pharma.


Beverage Giants Are Eying To Cannabis Boom, Too


Even giant beverage brands are joining the race. Constellation Brands (NYSE:STZ), a beverage conglomerate with a stake in everything from Corona to Modelo, shook up the pot world in 2017 when it invested $191 million for a 9.9% stake in Canopy Growth, and followed it up a year later sinking an additional $4 billion into Canopy Growth Corp.


And earlier this year, Constellation raised its stake in the promising cannabis giant once again, investing another $174 million into Canopy, raising its stake to 55.8%. Constellation, like many other companies in 2020, had a bit of a rocky start to the year. It saw its share price fall from a February high of $207 to just $119 in mid-March. Following the downturn, however, Constellation’s sales begun to rebound, and with it, its share price as well.


Anheuser-Busch InBev (NYSE:BUD), the iconic American beverage giant, can’t ignore the cannabis boom, either. Often controversial, but always memorable, Anheuser-Busch has proven that it has staying power. Having been in operation for nearly 170, even surviving prohibition, the company knows the key to any market: adapt or die. And with cannabis becoming legal across the globe, Anheuser-Busch is eyeing a key opportunity in this emerging market.


In 2018, Anheuser-Busch signed a deal with Tilray to research and develop non-alcoholic drinks containing tetrahydrocannabinol (THC) and cannabidiol (CBD) through its subsidiary Labatt Breweries of Canada. Since the announcement, Tilray and Anheuser-Busch premiered their joint venture, Fluent Beverages, and unveiled their first line of CBD and THC drinks in late 2019.


Molson Coors (NYSE:TAP) is another iconic multi-national beer company, with brands that are recognizable across the United States and Canada. Not to be left behind in the marijuana boom, Molson Coors is also developing a line of non-alcoholic cannabis-based beverages with its partner, the HEXO Corporation.


Molson Coors Canada president and CEO Frederic Landtmeters noted, “While we remain a beer business at our core, we are excited to create a separate new venture with a trusted partner that will be a market leader in offering Canadian consumers new experiences with quality, reliable and consistent non-alcoholic, cannabis-infused beverages.”


In August of last year, Molson Coors finally unveiled its cannabis drinks in its joint venture with The Hexo Corporation (NYSE:HEXO). The lineup includes five new beverages containing CBD and THC. CEO Scott Cooper, CEO of Truss Beverage, the product of the joint venture, noted, “We’re thrilled to be introducing Canadians to new beverage options and leading the cannabis beverage category with our variety of products,” adding, “this well-rounded portfolio is designed to bring adult Canadians products that taste great and provide the consistent experience they need to enjoy responsibly.”


In Hexo’s fourth-quarter press release, the company shared some optimistic news regarding Truss’ progress, with Sebastien St-Louis, Hexo CEO and co-founder, explaining, “We are commanding significant market share in Quebec and this year we made major strides by launching Truss cannabis infused beverages in Canada in addition to our initial foray into the U.S. with Molson Coors, a world-class partner,”


Though the cannabis industry as a whole struggled in 2021, it’s finally bouncing back. And both Molson Coors and Hexo are reaping the rewards. Molson, for its part, has seen its share price climb by nearly 20% since the beginning of the year, while Hexo, a more pure-cannabis play, has jumped from $3.90 on the first trading day of the year, to its current price of $6.92.


Big Tobacco isn’t going to ignore the hype, either. Altria (NYSE:MO) got into the marijuana game in a big way in 2018, investing $1.8 billion in the Canadian pot firm Cronos Group. The deal sent Cronos stock into the stratosphere and positioned Altria as one of the first mainstream tobacco firms to take a hard line in support of the cannabis market.


Altria also placed a big bet on a vaping startup, Juul Labs. And while the deal looked promising at first, Juul has since struggled to maintain its high valuation due to increased regulatory scrutiny.


In 2020, Altria saw its share price fall by 20%. But that doesn’t mean it’s not still a good buy. As the cannabis industry continues to gain traction, Altria offers potential shareholders something many other stocks in the industry don’t: dividends. Altria has maintained its high-dividend yield for years now, and it’s unlikely to cut back anytime soon.


By. Harry Callow




Forward-Looking Statements

Certain statements in this press release are forward-looking statements and are prospective in nature. Forward-looking statements are not based on historical facts, but rather on current expectations and projections about future events, and are therefore subject to risks and uncertainties which could cause actual results to differ materially from the results expressed or implied by the forward-looking statements. Such forward-looking information includes that cannabis use and sales will grow as currently predicted; timing of Juva’s construction or acquisition of facilities and commencement of associated additional revenues; that Juva will be granted patents for its specific formulations; that cannabis patents and proprietary databases will prove valuable assets; Juva’s intended expansion into more markets; Juva’s plans to bring the latest science and technology to its product research and development; that it could be granted growing and sales licenses; that Juva can lease new sales locations and gain brand recognition; that through efficiency and vertical integration Juva can substantially lower its production costs and time of product development below competitors; that Juva can sell its product profitably;  that Juva will create a range of cannabis consumer healthcare products, to be distributed through their own distribution channels; that Juva can successfully integrate pharmaceutical breakthroughs into its products; that Juva can achieve its sales targets and gross profit margins as planned; and that it will be able to carry out its business plans.


Readers are cautioned to not place undue reliance on forward-looking information. Forward looking information is subject to risks and uncertainties which include, among other things: that regulatory approvals may not be obtained or may be obtained subject to conditions that are not anticipated; growing competition in the cannabis industry; announced or expected business plans may not come to fruition because of inability to come to final terms, or inability to obtain regulatory compliance; competitors may quickly enter the industry; general economic conditions in the US, Canada and globally; the inability to secure financing necessary to carry out its business plans; competition for, among other things, capital and skilled personnel; the possibility that government policies or laws may not permit legal cannabis sales or growth or that favorable laws in place may change; interruption or failure of information or other technology systems; the cannabis market may not grow as expected; Juva’s drive for efficiency, time and cost savings may not achieve the expected results and its accomplishments may be limited; Juva may not successfully develop a cannabis consumer brand; and it may not be successful in developing a cannabis based treatment for medical uses; even if it develops successful healthcare treatments, the products may not be accepted by the market; the company may not be able to protect its intellectual property; its patent applications may be rejected or successfully challenged; Juva’s business plan carries risk, including its ability to comply with all applicable governmental regulations in a highly regulated business; early entry risk by engaging in activities currently considered illegal under US federal laws; and regulatory risks relating to Juva’s business, financings and strategic acquisitions.



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