Versus Systems to Allow Alcohol-Related Advertising Beginning in July

Versus engagement engine to enable a new category of advertising partner for live sports, live events


Los Angeles, CA – April 22, 2021 – Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) (FRANKFURT: BMVB) today announced that their proprietary second-screen engagement platform will include alcohol-related products, promotions, and even prizing in some circumstances as part of Versus’s “Dynamic Regulatory Compliance” engine beginning in July of this year, aiming to capture a portion of the multibillion-dollar annual alcohol advertising market .


Versus Systems has multiple granted patents around what Versus refers to as Dynamic Regulatory Compliance, which deals with how the Versus ad platform uses geotargeting, geofencing, age-gating, and other techniques to manage legal and regulatory issues for various forms of advertising, rewards, and prizing that can vary state-by-state and country-by-country.


“Alcohol-related advertising is one of the largest and also most closely-watched categories of ads – not only online but also in streaming, OTT, and broadcast media,” said Matthew Pierce, founder and CEO of Versus.  “Managed effectively, and targeted correctly, this category can help unlock a portion of the over one trillion dollars that is spent on alcohol worldwide each year . Versus’s new XEO platform for streaming and live events in the US will soon be able to use programmatic inputs to include guidance obtained from each state’s Department of Alcoholic Beverage Control – managing the regulatory issues while also giving fans, audiences, and our partner brands, a great interactive media experience.”


About Versus Systems

Versus Systems Inc. has developed a proprietary prizing and promotions engine that allows publishers, developers, and creators of streaming media, live events, broadcast TV, games, apps, and other content to offer real world prizes inside their content. Audiences can choose from among the offered prizes and then complete in-game or in-app challenges to win the prizes.  The Versus platform can be integrated into streaming media, TV, mobile, console, and PC games, as well as mobile apps. For more information, please visit or visit the official Versus Systems YouTube channel.


Investor contact:

Sean McGowan, Cody Cree

Gateway Investor Relations




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SOURCE:  Versus Systems Inc.