YIELDING THE HIGHEST RESULTS
We develop Cannabis and wellness-related assets which includes acquisition, development, marketing and sales of wellness products and technology solutions, led by an Ayurvedic-inspired wellness line of topical and therapeutic consumer products, Urban Juve.
The Yield Growth Corp. is a diverse team of business executives dedicated to rapid, sustainable financial growth for businesses with viable models for success. The team’s experience spans across venture capital, international investor relations, licensing, intellectual property strategies, and corporate governance best practices in North America. Its directors and officers have experience at multi-billion dollar international companies including MAC Cosmetics, Aritzia, Skechers, Pepsi and Coca-Cola.
Yield Growth owns 100% of Urban Juve Provisions Inc., a company subsidiary and its principal asset. Urban Juve is an Ayurveda-inspired skin care and beauty brand that rejuvenates and nourishes from within: spirit to skin. Urban Juve’s key ingredient — cannabis sativa hemp root oil — combines with natural and pure essential oil-based formulations to create quality products that are now available online and will soon be available at select retail stores across Canada.
As Yield Growth’s consumer flagship, Urban Juve is a bold brand rooted in the organic synthesis of ancient knowledge and modern techniques to create exceptional beauty and wellness solutions. Ayurvedic knowledge delineates three general categories or skin types, which Urban Juve has translated as Vitalize, Balance and Align, each with its own dedicated range of skin and body care formulations. Urban Juve has created unique formulas for more than 50 pending beauty and wellness products, has registered with Health Canada 26 products containing cannabis sativa hemp oil and has filed 11 provisional patent applications in the United States. Urban Juve’s line of Ayurveda-inspired holistic skin care products are now sold in Canada, with distribution agreements signed for the United States and Italy.
The Urban Juve Distinction
The Ayurvedic knowledge and recipes at the heart of Urban Juve take root in a lifetime of experience applied to holistic health care. Now, the brand is flowering into a trusted range of custom-crafted, patented recipes and blends. The formulas centre around the medicinal properties of the root of cannabis sativa, also known as hemp root.
In India, Ayurveda makes use of Cannabis in more than 80 traditional herbal formulas with results that range beyond mere physical and aesthetic impact. Oil that has been extracted from the hemp root is recorded in ancient medicine as providing skin repairing and anti-inflammatory effects. As this critical ingredient is balanced and formulated with companion botanicals and carrier oils, it stimulates the healthy regrowth of skin at the molecular level. By promoting the natural death of unhealthy cells, Urban Juve’s recipes renew and restore skin’s health in a fashion that transcends conventional notions of cosmetics. Urban Juve is more than skin-deep beauty, it is a full embrace of the restorative properties of the natural world.
Urban Juve Product Launches
Urban Juve’s introductory product line include: an anti-aging serum and a lip balm. The Anti-Aging Serum ($85 CDN) incorporates the soothing qualities of hemp root and hemp seed oil with a proprietary blend of essential oils. This tailored combination absorbs into and hydrates skin cells.
The Urban Juve Lip Balm ($10 CDN) creates a soothing protective layer with coconut oil and beeswax, which provides a healthy, hydrating environment for the critical hemp root and seed oils to moisturize and freshen. A hint of peppermint tops off the formula for a fresh feeling, flavour and aroma.
The company is currently manufacturing another ten products and within its first year expects to grow to offer as many as 50 SKUs. These may include massage and body oils, face mists, moisturizer, deodorant, and topical creams for acute and chronic pain.
A modern, Ayurveda-inspired wellness brand, Urban Juve is focused on the nourishment, rejuvenation and transformation of the body from the inside out. Urban Juve inspires wellness-conscious consumers to #findyourjuve with personalized and carefully crafted, Cannabis Sativa-infused cosmetic and therapeutic products.
We revel in old-world traditions – tapping into the ancient medicinal knowledge of Ayurveda, to create products focused on our actual body biology needs.
All of Urban Juve’s products contain natural Cannabis Sativa and hemp oil – a powerhouse oil packed with antioxidants, essential amino acids and vitamins and minerals, including calcium, potassium, magnesium, copper, folate, vitamins B-6 and E.
Urban Juve has developed a proprietary method for hemp root oil extraction. The Urban Juve products are formulated to be infused with Cannabidiol (CBD) or Tetrahydrocannabinol (THC). Urban Juve has roughly 50 products set to enter the market in late 2018 and into 2019. The initial release will not contain any CBD or THC.
Our highly experienced team of professionals bring extensive backgrounds and success stories from a variety of relevant industries.
Chairman of Urban Juve & Director of Yield Growth
Thomas Bond has over 35 years experience partnering with entrepreneur businesses to build and deliver the operational and financial infrastructure to support annual double-digit revenue growth. During that time, he has held C-level financial and operational positions with companies engaged in cosmetics, apparel, and construction including M.A.C Cosmetics, Cover FX Skin Care and Tridel.
Thomas was with M.A.C Cosmetics from 1993 until its sale to Estee Lauder in 1999. He started as the CFO and in 1994 the COO role was added to his portfolio. From 1993 to 1999, annual revenues at M.A.C Cosmetics grew from $12 million to over $300 million. His achievements included building an executive team that could support the growth objectives, opening M.A.C owned retail stores, diversifying the business geographically by expanding into the U.K., France, Italy and Hong Kong, and mitigating the retailer concentration risk in the U.S. by adding distribution agreements with a number of major department stores. He was personally responsible for leading the discussions with Estee Lauder and negotiating the final sale agreement. After the acquisition, he continued to provide full time consultant services to M.A.C Cosmetics until 2002. Thomas holds an MBA from the Rotman School of Business at the University of Toronto and is a CPA. C.A.
Penny Green, LLB
Director, President & CEO
Penny is Co-Founder, President and CEO of The Yield Growth Corp. Penny has been recognized on PROFIT Magazine’s W100 list of top Canadian female entrepreneurs. Under her leadership as CEO, her law firm Bacchus Law was in the PROFIT 500 Fastest Growing companies in 2015 and 2016. Penny has deep experience in capital markets and has been involved in over 100 going public transactions. Penny was also a Co-Founder of Merus Labs Inc. (TSX:MSL, NASDAQ:MSLI-Q) which was acquired by Norgine B.V. in July 2017.
Penny regularly participates as a speaker for keynotes and panels on Fintech, Capital-raising and Blockchain including CryptoHQ alongside the World Economic Forum in Davos. Penny has been featured in The National Post, The Globe and Mail, BNN, Chatelaine, Business in Vancouver and more. Penny Green is also a published author for Forbes and a member of the invite-only, Forbes Technology Council.
President of Urban Juve
Highlights of Sandi Lesueur’s professional experience include the design and launch of several product lines for physicians and celebrities such as dermatologist Dr. Jason Rivers, and Oprah Winfrey’s makeup artist, Derrick Rutledge at OOH Lifestyle. Over her eight-year tenure, she played part in the meteoric rise of M.A.C Cosmetics where she developed expertise to recognize and situate innovative brands as future dominant players in the cosmetics business.
Her health and wellness knowledge — combined with experience in global production, distribution and brand cohesion — will position the newly launched Urban Juve as a unique force in a lucrative, growing sector in full-spectrum health.
Rick Huang served as CFO of Hanwei Energy Services corporation (TSX: HE). Rick has also served as CFO of other publicly traded companies where he has managed all aspects of finance, banking, compliance, accounting, reporting, internal control, admin, supporting the board of directors in financial oversight. He also has supervised all aspects of accounting for various subsidiary companies in Canada, China, Russia and Kazakhstan and consolidations under IFRS. He has worked on investor relations activities, roadshows AGM preparations, and licensing agreements and has led various public equity financing projects raising funds of up to $90 million and leading acquisitions of up to $80 million. Rick has done negotiations for international joint ventures, including drafting shareholders’ agreements, establishing international legal entities, and assets transfers. Rick also serves as Chair of the Audit Committee for Datable Technology Corp. (TSXV: TTM) and previously Chair of the Governance Committee and member of the Audit Committee of Poydras Gaming Finance Corp. (TSXV: PYD)
Amy Frankel has over 15 years of experience working with consumer product companies. In her various roles as in-house counsel, Amy has gained vast experience building, protecting and expanding international brands. Previously, Amy was Co-General Counsel of Aritzia LP (TSX: ATZ) and Associate General Counsel of Skechers USA Inc. (NYSE: SKX). Her expertise includes negotiating inbound and outbound licensing deals, developing intellectual property strategies and managing international intellectual property portfolios. Amy’s experience also includes corporate governance for private and public US and Canadian companies, as well as a wide breadth of commercial matters, including distribution agreements and technology contracts. Amy started her career as a business litigator in Los Angeles, appearing before numerous state and federal courts before moving in-house with Skechers. Amy practiced law in California for 10 years prior to moving to Vancouver, BC. In 2008, she was admitted to the Law Society of British Columbia. Amy obtained her Bachelor’s degree from the University of California, Santa Barbara and her Juris Doctorate from the University of California, Hastings. She is licensed in California and British Columbia.
Spiros Margaris, holder of a Master’s in Business Administration from the University of Toronto and is a venture capitalist and thought leader in the FinTech and InsurTech industries. He is a frequent speaker at international FinTech and InsurTech conferences and publishes articles on innovation and thought leadership.
Krystal has 8 years of venture capital experience, as an early stage investor and fund raiser. Krystal is the founder, chief financial officer and director of KP Capital Inc, a family office that invests in early stage start-ups, as well as providing corporate advisory services. Krystal has also championed women empowerment causes and has done charitable work and fund raising for the Portland Hotel Society, a lower east side women’s shelter providing recovery services for marginalized homeless women.
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